1. CASES
CLIENT PANELS
3M DEDICATED PANEL

3. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
CLIENT &
SECTOR
 3M
 Consumer goods
 The goal was to set up a panel of ‘do-it-yourselvers’ => very specific target
group
 Panel set up, maintenance & management
 Ultimate goal; perform +-10 studies in light of a large scale research set up for
3M
CASE
SPECS

Campagn evaluations

Customer satisfaction & evaluation research

Product evaluation & improvement research

…

4. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
 Panel was set up meticulously to represent do-it-yourselvers
 Effort in panel management and maintenance => iVOX responsibility


Ensuring that panel still represents desired population by follow up questions and continuous
updates

Panel member replacements if required

APPROACH
Keeping panel up to date
Continuous monitoring of panel metadata
 Recruitment via a mix of offline & online channels
 Panel exclusively used for market research for 3M to avoid over-use, maintain
focus and ensure maximum qualitative results from research
 Continuous panel maintenance and quality monitoring
 Large scale continuous research project for client with multiple phases and
monitoring over time of results… iVOX takes care of

Survey elaboration

Research set-up

Reporting

5. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
 Continuous learning and issue-detection leading to:

Brans awareness & enforcement => Increase brand value

Increase customer satisfaction & customer value proposition

Increase custumer retention and gain nex customers

Value
For
Client
Increase in overall business, sales and profits
 IBOPE could sell similar services to large clients
 Furthermore up- and cross-seliing with iVOXTOOLS qualitative research is
possible => mixed research approach (quali + quanti)
IBOPE
 Many web-portals, content-portals, specialised associations etc in Brazil to
sell to
 Cross- and upselling from and to IBOPE’s current products & services
 Value of the project = 30.000 euro = 75.000 BRL

6. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
 Speed of research


Intermadiate results and reporting

Continuous follow up possible

USP’s
70% of responde first 3 days
Controle by metadata

…
 Quality & reliability (representative sampling & processing of data)

Socio demos

Behavioral and other parameters
 iVOX panel & niche panels

CONCRETE
DELIVERABLES
Possibility to aim for specific niche panels & target groups
 Dedicated panel to be set up and managed over time
 Research set up, excellent surveys tailored to the needs of the client
 Clear and graphical report with results and analyses
 Operational panel (existing or additional recruitment, possibly in partnership
with client)
PREREQS
 Know how in panel building & management