This document discusses the importance of user experience (UX) design. It defines UX as the overall perception and interaction a user has with a product, service, or company. Good UX leads to positive user experiences, increased conversions and sales, less abandoned products/services, and happier users and teams. Investing in UX can help avoid disasters when using complex systems and solve problems through innovation. The document encourages readers to see their work through a UX lens and help others appreciate the value of user experience design.
14. I need an attractive and modern
website that uses all the content from our
previous site, with social media widgets,
SEO-optimized and responsive. I also want
my logo to be bigger.
Oh! and it must be
intuitive and
user friendly.
Oh God...
WTF!
19. The overall perception and comprehensive interaction
an individual has with a company, service or product.A
positive user experience is an end-user’s successful
and streamlined completion of a desired task.
KELLY GOTO
20. Every aspect of the user’s interaction with a product,
service, or company that make up the user’s
perceptions of the whole. User experience design as a
discipline is concerned with all the elements that
together make up that interface, including layout, visual
design, text, brand, sound, and interaction.
USER EXPERIENCE PROFESSIONALS ASSOCIATION
22. EXPERIENCES ARE DESIGNED
• Good design is complicated and it takes time
• UX is an emergent field but it is also a buzzword
• It’s not enough to add the letters “UX” before a designer’s title
to get a UX Designer
40. THE $300 MILLON BUTTON
• Bottleneck in Amazon’s selling process
• Nobody wanted to “Register” to buy
• Replacing the button “Register” for
“Continue” and adding a message
solved this problem
• Sales went up by 45%
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47. RETURN ON INVESTMENT
• More conversions
• Less users abandoning our products / services
• Less expense on call centers and tech support
• Less expense on trainings
48. HAPPY USERS
• Good perception and higher adoption of our
products / services
• Less chance of our products / services getting attacked
• More fidelity
• More virality
49. HAPPYTEAMS
• Developers use 50% of their time developing unnecessary
features and functionality
• Solving an error after the development phase is 100 times
more expensive than solving it before
• “Patching” a product can be difficult and demoralizing
• Good UX helps other people to notice the developers’ hard
work
50. AVOIDING DISASTERS
• Money tranfers
• Control panel in a nuclear plant
• An airplane cockpit
• Information to solve health
problems
53. WHAT CAN WE DO?
• Explore different ideas and validate your assumptions
• Use the collective intelligence in your teams
• Less documentation, more dialog
• Iterate, iterate, iterate
• Measure your results
• Learn more!
54. BEFOREYOU LEAVE...
• Try to use your “UXer glasses” to see your daily work
differently
• Help others appreciate the value in User Experience Design
• Let’s start now!