Mobile Cloud Play Implementation: - Usablenet powers best in class mobile sites and multichannel experiences - World-class performance mobile content acceleration powered by Akamai - Marlin Mobile monitors real user experience through mobile devices Implemented, Optimized and Maintained by Exceda

2. By 2015, mobile Internet
users will double
desktop ones
2,900
1,495
2009 2010 2011 2012 2013 2014 2015

3. 3/4 of the mobile
users expect a
website to load as
fast or faster than
its desktop version

4. 50
27
16
13
Latency (ms)
Speed (mbps)
26
2 1 4 6 10
Fiber Cable Wi-fi 4G 3G

5. And the users are claiming for
Performance, Usability and Reliability
Performance 38%
Usability 30% Errors 18%

6. To ensure an optimal
Mobile Experience
Adapt to the format
Enhance the performance
Measure the results

7. MOBILE
CLOUD PLAY

8. Mobile Cloud Play creates
a powerful experience
Akamai Ion as the
best situational
performance solution
to enhance
performance
Usablenet to create
an optimal mobile
website with
increased usability
and accessibility
Marlin Mobile to
accurately monitor
what affects the
performance in real
mobile devices
Exceda to integrate, deploy and support a unique
mobile experience to our customers’ customers

9. U-Experience
24/7/365
Support
Platform
Front-End
Optimization
Enhanced
Mobile
Protocol
Adaptive
Image
Compression
MOBILE
CLOUD
PLAY
Best-in-class
UX Research
Mobile
RUM

11. Marlin Mobile is an early stage
venture-backed business based in
Boston
Proprietary technology developed
and supported by a team with years
of experience monitoring mobile
website performance
Sets alarms and gathers more
accurate data on the mobile user
experience
Reports on how well mobile sites
and apps performs across full
spectrums of devices, operating
systems, carriers, and locations

12. Ensuring the best UX to the customers
Best User
Experience
In any
device
Mobile
Real User
Monitoring
Best
Delivery
Platform
Mobile
Cloud
Play
Usablenet powers best in class mobile sites and multichannel
experiences
World-class performance mobile content acceleration powered by Akamai
Marlin Mobile monitors real user experience through mobile devices

13. Mobile Quad Play Implementation
Usablenet Akamai
UX
Research
Mobile
Development
Web
Performance
Web
Security
Marlin Mobile
Real Mobile
User Monitoring
Implemented, Optimized and Maintained by Exceda

14. Exceda: Your true partner
for everything
Akamai
– and more