Presentation by Erik Laurijssen (CEO, Datylon): "The Rise of Data Stories in the Enterprise for Data Visualization" at the BI & Data Analytics Summit on June 13th in Diegem (Belgium)

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erik.laurijssen@datylon.com
@Datylon

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17.000 YEARS AGO 4.300 YEARS AGO
2.700 YEARS AGO
TELLING STORIES WITH
IMAGES WORDS DATA

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Amount
of data Amount
of people
Understand ProcessGather Insights
Information Producers Information Consumers
From data exploration…
Amount
of data Amount
of people
Understand ProcessGather Visualize CommunicateInsights
Information Producers Information Consumers
From data exploration to data communication
Value
From data …
Narrative Visuals
Data
Explain
Narrative Visuals
Data
Engage
Narrative Visuals
Data
Enlighten

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INFLUENCE
Tell a Story
Draw Attention
PERSUADE
Show benefits
that cover needs and
trigger engagement
CALL TO ACTION
Show concrete steps
PUTTING INFORMATION
INTO CIRCULATION
Transparency
Dialogues
INFLUENCE
Tell a Story
Draw Attention
PERSUADE
Show benefits
that cover needs and
trigger engagement
CALL TO ACTION
Show concrete steps
PUTTING INFORMATION
INTO CIRCULATION
Transparency
Dialogues
INFLUENCE
Tell a Story
Draw Attention
PERSUADE
Show benefits
that cover needs and
trigger engagement
CALL TO ACTION
Show concrete steps
PUTTING INFORMATION
INTO CIRCULATION
Transparency
Dialogues
INFLUENCE
Tell a Story
Draw Attention
PERSUADE
Show benefits
that cover needs and
trigger engagement
CALL TO ACTION
Show concrete steps
PUTTING INFORMATION
INTO CIRCULATION
Transparency
Dialogues

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PERSUADE
Show benefits
that cover needs and
trigger engagement
CALL TO ACTION
Show concrete steps
PUTTING INFORMATION
INTO CIRCULATION
Transparency
Dialogues
INFLUENCE
Tell a Story
Draw Attention
EngageEngage

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Mobile Phone users generate data …
… by using their phone for texting, calling &
surfing.
Data can deliver location insights …
… as every user action is coupled to the users
location.
This is Big Data
This is Analytics
Location Insights
Platform
Customer: Proximus
Sector: Telco
Producer: Datylon
Tool: Custom built
Application:
Proximus MyAnalytics
Helps companies and organizations to
understand people flows, movements &
attendance to attract more business &
improve service
Parade Red Devils
in Brussels
Location Insights
Platform
Customer: Proximus
Sector: Telco
Producer: Datylon
Tool: Custom built
Application:
Proximus MyAnalytics
Helps companies and organizations to
understand people flows, movements &
attendance to attract more business &
improve service
Parade Red Devils
in Brussels

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Real-Time Crowd
Management
Challenges
• Shorten lag time for location insight
• Input data: antenna location and mobile
phone connection time stamps
• Every minute location data of 5Mmobile
phones in a GDPR safe way
• Target users are no data scientists
Solution
• Real-Time Crowd Management dashboards
• Thresholds and alerts (upcoming)
IoT Platform
Customer: CMC
Sector: Industry. Manufacturer of
air compressor controllers.
Producer: Datylon
Tool: Custom built
Application:
IoT platform helping service organizations
maintain hundreds of thousands of
compressors worldwide.
Reporting:
Use human centric explanatory dataviz to
give every stakeholder the right insights
Reports-as-a-Service
Challenges
• Monitoring worldwide media coverage is part
of NATO’s defense strategy
• Articles on 30.000 news sites together with
video’s on youtube and content on twitter are
daily scanned, filtered segmented and
analyzed together with Datylon partners
• Target users are NATO analysts and Generals
during NATO operations
Solution
• Reports-as-a-Service
• Media Coverage Data Stories are created on
demand and distributed to the right audience

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Mobility Insights
Customer: Ringland Academie and Straten
vol Leuven, in cooperation with KU Leuven &
Universiteit Antwerpen
Sector: Environment
Producer: Datylon
Tool: Custom built
Application:
straatvinken.be
Report on traffic survey conducted by
thousands of city inhabitants. Objective is to
create awareness about traffic in the city and
stimulate the use of clean transport.
We design, develop, host and support solutions that make data more actionable
• Help enterprises become more data-driven
• Make it easier to communicate (big) data insights with a focus on actions
• Using explanatory dataviz to reach more people