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Are Social Technologies the Ideal Catalyst
for Organisational Transformation ?
Isabel De Clercq (Trend Catcher, Fire Starter and Sparkle Architect at Wolters Kluwer)

Twitter: @isabeldeclercq‹
LinkedIn: https://be.linkedin.com/in/isabeldeclercq

Presented at “The Future of IT” - Organised by @itworks on the 20th of September 2017 in Parker Hotel Brussels Airport, Belgium
Connect | Share | Lead
foto brommer
Leave a digital footprint
connect – meet – learn – grow
speak up – raise your voice
Social facilitates
connections between
people and ideas
Those connections make people grow
@IsabelDeClercq
knowledge sharing
across teams and business units
Social breaks down barriers
@IsabelDeClercq
Social breaks down barriers
@IsabelDeClercq
More efficiency
Ideas can come
together across domains
Increased innovative
capability
More agile learners
Anti-dote againss
incestuous thinking
Social is a strong
business driver
Yammer
Community
The Lighthouse
Closer to the customer
Shorter feedback loops
Faster time to market
Social is a strong business driver
@IsabelDeClercq
Technology
extends human potential
augments human capability
1. Necessary ressources.
2. Digital Detox
1. Necessary ressources.
2.
1. Necessary ressources.
2.
Don’t blame technology
You are in charge
F*** Digital Detox
1. Necessary ressources.
2.
In ENGIE, we do social to solve a business need. Sharing
knowledge is about more efficiency, more productivity.
- Best practices shared + quick answers
Ă  we gain time
- Expertise shared across countries
Ă  new business opportunities
- Decrease human errors
- Decrease number accidents
by double digits in 1 year
- Reduced the shortage of
vaccines
1. Necessary ressources.
2.
Benefits for the employees
- Faster and easier access to experts and
best practices
Benefits for the organisation
- Increased efficiency and productivity
- Increased speed of reaction
- Decision making process is speeded up
1. Necessary ressources.
2.
Benefits for the employees
- People and ideas can connect easier
Benefits for the organisation
- Innovation
- More connected to the customer
- Better and faster answers to customer’s
questions
1. Necessary ressources.
2.
Benefits for the employees
- The can raise their voice
Benefits for the organisation
- Increased employee satisfaction
- Stronger brand
Social is a vital catalyst for individual
and organisational transformation
@IsabelDeClercq
1. Necessary ressources.
2.
What are the best conditions for
implementing social
technologies?
People feel more emotionally connected to the organisation
and are proud to share their knowledge.
Top executives believe that
social will help to realise
strategic objectives
@IsabelDeClercq
This message is conveyed
repeatedly
@IsabelDeClercq
A dedicated project team
with different
competencies
HR & change & IT & communication
@IsabelDeClercq
Authentic and explicit executive engagement
A willingness to evolve
towards a more networked
organisation
Governance. Find the sweet spot between
control and laissez-faire
Digital literacy can be trained
Technology
extends human potential
augments human capability
Social is a vital catalyst for individual
and organisational transformation
@IsabelDeClercq
Social is a strong business driver
more efficiency – more productivity – faster
time to market – increased innovative
capability – more agility – increased employee
satisfaction – improved product and service
quality @IsabelDeClercq
Key success factors for
implementation
strategic rationale – communication about the
strategic rationale – executive engagement –
training – governancethat focuses on the do’s
@IsabelDeClercq
Isabel De Clercq - Social Technologies - Catalyst for Organisational Change

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