Northwest Houston is exploding with growth. As the economy rebounds, there is an increasing demand for local businesses in Cypress, TX and the surrounding areas of Katy, Tomball, Magnolia, The Woodlands, Conroe and Houston. A never seen before flood of businesses and people are driving a population and job growth. As Houston Social Media gains popularity and with more customers becoming web oriented, it has become crucial for local businesses to have an effective Houston Web Design. Shoppers are combining Search and Social Media to make their buying decisions. According to the analysts, 86% of consumers use Search engines and Social media when looking for professional services and products. Are they finding your company easily? Search engines like Google are implementing these changes to their algorithm to show search results based on the visitors’ previous search history, browsing behavior, and their interaction with Social Media sites. Don’t know where to start? Check this slide show " Social Media Marketing for Lead Generation " to learn ways to increase Lead Generation and Brand Exposure to local consumers. The next generation customers are already on Social Media. Are YOU? Learn how to: Create local branding using Social Media Use Social Media to build audience Increase local awareness and exposure Optimize your business presence on Social sites Outgrow your local competition using Facebook, Twitter, LinkedIn, YouTube, Blogs

1. itvibes.com
itvibes.com/facebook
SOCIAL MEDIA
MARKETING
for
LEAD
GENERATION
- Siva Yenneti
Business Exposure & Brand Recognition
© 2013 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.

2. Marketing 101
“87% of local customers trust
recommendations from their
friends and family on Social
Media.”
2 2/27/2013

3. 5 ways you could use Social
Media for business
1. Audience Building
2. Local Branding
3. Building Relationships
4. Industry Expertise
5. Lead Generation
Content to Community to Customer
3

4. 3 Ways to Succeed in Social Media
1 2 3
Audience Content Action
4

5. Know your Audience
1. Focus on your customers. Not
yourself.
2. Target age group
3. B2B or B2C or Both?
4. Where do they hang out?
5. What do they like? Dislike?
Content to Community to Customer
5

6. Content
1. Tell and Sell. Not Yell and Sell.
2. Use Blogs for Back links
3. Create relative messages
4. Keep it local and real time
5. Make it entertaining
6. Use Media
Content to Community to Customer
6

7. Call 2 Action
1. Be consistent
2. Give first. Get later.
3. Solve. Don’t sell.
4. Be patient
5. Follow 80/20 rule
Content to Community to Customer
7

8. Facebook Optimization
8 2/27/2013

9. Twitter Optimization
9 2/27/2013

10. LinkedIn Optimization
10 2/27/2013

11. Think before you Act
Based on your:
1. Business Model
2. Marketing Goals
3. Growth potential
4. Sales Targets
Start somewhere
11 2/27/2013

12. Glad you came.
facebook.com/itvibes
itvibes.com
siva@itvibes.com
(281) 636 4616
12 2/27/2013