Stop making these bad marketing automation habits today! They could be driving customers away from your website.

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MARKETING
AUTOMATION
HABITS YOU NEED
TO BREAK NOW

2. 2 9/20/2016
There are a lot of
strategies in the digital
marketing world that
work, and a myriad of
them that, over time, have
proven to be ineffective.
Bad habits are
notoriously hard to break,
but be aware–these five
bad marketing
automation habits may be
driving potential
customers away from
your website.

3. 3 9/20/2016
Also called spam emails, sometimes it may look personalized
but it’s not a personal message, and your customers instantly
notice. Personal communication goes a bit deeper.
Impersonal Communication
1

4. 4 9/20/2016
If your site is not mobile-friendly, quite simply, you’re doomed.
Make sure that your automated messages (email, text, etc.) all
are easy to read, click on, and use on a mobile device
Mobile-Unfriendly
Marketing Automation
2

5. 5 9/20/2016
A call to action is incredibly important in regular marketing and
automated marketing. This is where you should be utilizing outside
SEO services, so that someone knowledgeable in the field can help
target your call to action so it’s seamless and user-friendly.
A Vague CTA
3

6. 6 9/20/2016
Part of brand management is getting your name out there,
but also knowing when not to pollute the system. Sending
someone daily emails is bound to get them to click on an
unsubscribe or opt-out button.
Sending Daily Emails
4

7. 7 9/20/2016
Asking for your customers to fill out more than four fields
on a form is overkill. Remember, the majority of users are
on a mobile device, and don’t want to have to tap their life
story into small blocks. Keep things simple.
Overwhelming Forms
5

8. 8 9/20/2016
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9. 9 9/20/2016
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10. 10 9/20/2016
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