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e-COMMERCE & e-BUSINESS

              E-Marketing
                       BY
              JYOTINDRA ZAVERI
               E-Business consultant




E-MARKETING       www.dnserp.com       1
INTERNET SELLING

     • HOW TO MAKE EE-
       COMMERCE WORK FOR
       YOUR SPECIFIC BUSINESS
       NEEDS?



E-MARKETING       www.dnserp.com   2
INTERNET SELLING
     • INTERNET SELLING OF RELATIVELY
       SIMPLE PRODUCTS, SUCH AS BOOKS
       IS EASY
     • INTERNET SELLING OF PRODUCTS
       OR SERVICES WITH MANY OPTIONS
       AND VARIETIES IS COMPLEX



E-MARKETING       www.dnserp.com        3
E-BUSINESS
               E BUSINESS

    ORGANIZATION WEBSITE
    • COMPANY INFORMATION
    • PRICE LIST ON THE WEB SITE
    • PRODUCT CATALOGUES WITH
      PICTURES



E-MARKETING      www.dnserp.com    4
E-Commerce
                 EC

    ORGANIZATION WEBSITE
    E-COMMERCE
    E COMMERCE WHERE MECHANISM IS
      PROVIDED ON THE WEBSITE TO
      TRANSACT MONEY
        – CREDIT CARD TRANSACTION
        – MERCHANT BANK INTERFACE
             C A     A         AC


E-MARKETING        www.dnserp.com   5
E COMMERCE
   E-COMMERCE IS FOR e-VERYONE
                     e VERYONE

  • BUSINESS TO CONSUMER
    – E.G. TRAVEL BUSINESS
     • BUY AIR TICKETS ON
        WEBSITE
     • BUY TRAIN TICKETS
        WEBSITE
     • AND NOW BUS TICKETS TOO
E-MARKETING                      6
              www.dnserp.com
BUS TICKET PORTALS




      TIRED OF STANDING IN LONG
        QUEUES TO BOOK BUS
        TICKETS?
      • E-COMMERCE MAKING BUS
        JOURNEYS BOOKING
        CONVENIENT
E-MARKETING        www.dnserp.com   7
www.redbus.in




E-MARKETING     www.dnserp.com   8
www.yatra.com
              SMARTER WAY TO TRAVEL




E-MARKETING       www.dnserp.com      9
www.abhibus.com




E-MARKETING      www.dnserp.com   10
ELECTRONIC MARKET
     PLACE

    WINDOW SHOPPING USING
     WINDOWS!
    • Find the items you are looking for by
      browsing the catalogs available on websites
      b     i th      t l       il bl        b it
    • You can also find items by browsing through
      the categories and searching for a specific
      item.
E-MARKETING          www.dnserp.com            11
E BUSINESS
     E-BUSINESS MODEL - AUCTION

      LIVE AUCTION
      MANY CATEGORIES
      •   JEWELLERY
      •   ART
      •   COINS
      •   TOYS
      •   AUTOMOTIVE
      •   REAL ESTATE ETC
               ESTATE,



E-MARKETING             www.dnserp.com   12
ELECTRONIC MARKET PLACE

    MARKET PLACE ON THE WEB
    • E.G. www.ebay.com
        BUYING AND SELLING ANYWHERE IN THE
           WORLD !
        It isn’t just the never-ending of inventory -- 250,000
           new items are put up for auction every day here --
                             p     p                y y
           that keeps its 5.6 million registered users hooked. eBay
           figure d out that trust means everything to e-commerce.
        To that end, it was among the first sites to encourage its
                      ,            g                        g
           buyers to publicly rate sellers. This year eBay even
           insured transactions so that customers would no
           longer have to worry about fraud.

E-MARKETING                  www.dnserp.com                       13
http://www.ebay.com/
                 p          y




E-MARKETING        www.dnserp.com    14
E BUSINESS
      E-BUSINESS MODEL -
      AUCTION
      you can now bid in real time on
       auctions taking p
                     g place on the
       floor of some of the world's
       g
       greatest auction houses!

      You can watch the auction -
       from the convenience of
       y
       your home or office.
E-MARKETING        www.dnserp.com       15
eBay sees e commerce users in India doubling
                   e-commerce

     • eBay (India) has decided to focus on India as a global
           y(     )                                    g
       sourcing hub for diamonds, apparel, furnishings and
       handicraft
     • The Indian e Commerce market is likely is likely to be
                  e-Commerce
       worth Rs.1105 crore in 2008
        – eBay aims to have 34% market share
     • Th products are believed to be popular among traders and
       The     d t       b li d t b        l          t d        d
       customers in the USA, UK, Germany, France, Italy
       Canada, and Australia
     • E.g., Gujarat alone makes up 5% of the 2 million users in
       India and eBay expects the numbers to double by the year-
       end

E-MARKETING                  www.dnserp.com                      16
www.ebay.in


     • India is catching up rapidly in the jewellery
       and watches segment. Which is a Rs.8000
       crore market annually in India
     • eBay sells jewellery EVERY 6
       MINUTES
     • eBay sells watches EVERY 24
        B     ll     t h
       MINUTES
E-MARKETING            www.dnserp.com              17
E-COMMERCE
              E COMMERCE

     • COMPANIES THAT HAVE
       ADOPTED E-COMMERCE
       TECHNOLOGY ARE ATTAINING A
       COMPETITIVE SELLING
       ADVANTAGE OVER THOSE THAT
       HAVE NOT


E-MARKETING    www.dnserp.com   18
FIRST PHASE OF
                E-COMMERCE
   RELATIVELY SIMPLE PRODUCTS-
   PICK & PAY – STEPS ARE:
   1.     BUYERS BROWSE A CATALOG
   2.     PICK A PRODUCT
   3.     PUT IT IN A E-SHOPPING CART
   4.     PAY THROUGH CREDIT CARD
   •      THIS APPROACH WORKS WELL WHEN
          THE PRODUCT IS EASY TO SELECT – SUCH
          AS BOOKS CD SOFTWARE PACKAGE
             BOOKS, CDs,               PACKAGE,
          TOYS
E-MARKETING             www.dnserp.com          19
E-COMMERCE
         E COMMERCE CHALLENGE

                CONVERT MOST
                 SHOPPERS TO
                 S O    S O
                   BUYERS


E-MARKETING     www.dnserp.com   20
E-BUSINESS
                     E BUSINESS
      “In th
      “I the coming years,
                 i
        companies will either be
      E-Business or no business
                       business”
         – Andy Grove, past CEO
           of Intel
      Every business will be an
      E-Business, every business
        process will be an e-
                  ill b
        business process

E-MARKETING             www.dnserp.com   21
CHANGE




E-MARKETING   www.dnserp.com   22
THANK YOU


                            PRESENTATION BY
                        JYOTINDRA ZAVERI
                         (Computer Engineer, Germany)
                     I. T. CONSULTANT ….. SINCE 1975

                     email j.zaveri@dnserp.com
 Question / Answer
     session

E-MARKETING          www.dnserp.com                23

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02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]

  • 1. e-COMMERCE & e-BUSINESS E-Marketing BY JYOTINDRA ZAVERI E-Business consultant E-MARKETING www.dnserp.com 1
  • 2. INTERNET SELLING • HOW TO MAKE EE- COMMERCE WORK FOR YOUR SPECIFIC BUSINESS NEEDS? E-MARKETING www.dnserp.com 2
  • 3. INTERNET SELLING • INTERNET SELLING OF RELATIVELY SIMPLE PRODUCTS, SUCH AS BOOKS IS EASY • INTERNET SELLING OF PRODUCTS OR SERVICES WITH MANY OPTIONS AND VARIETIES IS COMPLEX E-MARKETING www.dnserp.com 3
  • 4. E-BUSINESS E BUSINESS ORGANIZATION WEBSITE • COMPANY INFORMATION • PRICE LIST ON THE WEB SITE • PRODUCT CATALOGUES WITH PICTURES E-MARKETING www.dnserp.com 4
  • 5. E-Commerce EC ORGANIZATION WEBSITE E-COMMERCE E COMMERCE WHERE MECHANISM IS PROVIDED ON THE WEBSITE TO TRANSACT MONEY – CREDIT CARD TRANSACTION – MERCHANT BANK INTERFACE C A A AC E-MARKETING www.dnserp.com 5
  • 6. E COMMERCE E-COMMERCE IS FOR e-VERYONE e VERYONE • BUSINESS TO CONSUMER – E.G. TRAVEL BUSINESS • BUY AIR TICKETS ON WEBSITE • BUY TRAIN TICKETS WEBSITE • AND NOW BUS TICKETS TOO E-MARKETING 6 www.dnserp.com
  • 7. BUS TICKET PORTALS TIRED OF STANDING IN LONG QUEUES TO BOOK BUS TICKETS? • E-COMMERCE MAKING BUS JOURNEYS BOOKING CONVENIENT E-MARKETING www.dnserp.com 7
  • 8. www.redbus.in E-MARKETING www.dnserp.com 8
  • 9. www.yatra.com SMARTER WAY TO TRAVEL E-MARKETING www.dnserp.com 9
  • 10. www.abhibus.com E-MARKETING www.dnserp.com 10
  • 11. ELECTRONIC MARKET PLACE WINDOW SHOPPING USING WINDOWS! • Find the items you are looking for by browsing the catalogs available on websites b i th t l il bl b it • You can also find items by browsing through the categories and searching for a specific item. E-MARKETING www.dnserp.com 11
  • 12. E BUSINESS E-BUSINESS MODEL - AUCTION LIVE AUCTION MANY CATEGORIES • JEWELLERY • ART • COINS • TOYS • AUTOMOTIVE • REAL ESTATE ETC ESTATE, E-MARKETING www.dnserp.com 12
  • 13. ELECTRONIC MARKET PLACE MARKET PLACE ON THE WEB • E.G. www.ebay.com BUYING AND SELLING ANYWHERE IN THE WORLD ! It isn’t just the never-ending of inventory -- 250,000 new items are put up for auction every day here -- p p y y that keeps its 5.6 million registered users hooked. eBay figure d out that trust means everything to e-commerce. To that end, it was among the first sites to encourage its , g g buyers to publicly rate sellers. This year eBay even insured transactions so that customers would no longer have to worry about fraud. E-MARKETING www.dnserp.com 13
  • 14. http://www.ebay.com/ p y E-MARKETING www.dnserp.com 14
  • 15. E BUSINESS E-BUSINESS MODEL - AUCTION you can now bid in real time on auctions taking p g place on the floor of some of the world's g greatest auction houses! You can watch the auction - from the convenience of y your home or office. E-MARKETING www.dnserp.com 15
  • 16. eBay sees e commerce users in India doubling e-commerce • eBay (India) has decided to focus on India as a global y( ) g sourcing hub for diamonds, apparel, furnishings and handicraft • The Indian e Commerce market is likely is likely to be e-Commerce worth Rs.1105 crore in 2008 – eBay aims to have 34% market share • Th products are believed to be popular among traders and The d t b li d t b l t d d customers in the USA, UK, Germany, France, Italy Canada, and Australia • E.g., Gujarat alone makes up 5% of the 2 million users in India and eBay expects the numbers to double by the year- end E-MARKETING www.dnserp.com 16
  • 17. www.ebay.in • India is catching up rapidly in the jewellery and watches segment. Which is a Rs.8000 crore market annually in India • eBay sells jewellery EVERY 6 MINUTES • eBay sells watches EVERY 24 B ll t h MINUTES E-MARKETING www.dnserp.com 17
  • 18. E-COMMERCE E COMMERCE • COMPANIES THAT HAVE ADOPTED E-COMMERCE TECHNOLOGY ARE ATTAINING A COMPETITIVE SELLING ADVANTAGE OVER THOSE THAT HAVE NOT E-MARKETING www.dnserp.com 18
  • 19. FIRST PHASE OF E-COMMERCE RELATIVELY SIMPLE PRODUCTS- PICK & PAY – STEPS ARE: 1. BUYERS BROWSE A CATALOG 2. PICK A PRODUCT 3. PUT IT IN A E-SHOPPING CART 4. PAY THROUGH CREDIT CARD • THIS APPROACH WORKS WELL WHEN THE PRODUCT IS EASY TO SELECT – SUCH AS BOOKS CD SOFTWARE PACKAGE BOOKS, CDs, PACKAGE, TOYS E-MARKETING www.dnserp.com 19
  • 20. E-COMMERCE E COMMERCE CHALLENGE CONVERT MOST SHOPPERS TO S O S O BUYERS E-MARKETING www.dnserp.com 20
  • 21. E-BUSINESS E BUSINESS “In th “I the coming years, i companies will either be E-Business or no business business” – Andy Grove, past CEO of Intel Every business will be an E-Business, every business process will be an e- ill b business process E-MARKETING www.dnserp.com 21
  • 22. CHANGE E-MARKETING www.dnserp.com 22
  • 23. THANK YOU PRESENTATION BY JYOTINDRA ZAVERI (Computer Engineer, Germany) I. T. CONSULTANT ….. SINCE 1975 email j.zaveri@dnserp.com Question / Answer session E-MARKETING www.dnserp.com 23