Introduction to Entrepreneurial class taught us how to make other plans when something tragic happens to a performer. What is the contingency plan? This document explains a scenario and is not real.

1. Jessica Northey

2. FOR IMMEDIATE RELEASE
ELTON JOHN UNEXPECTED DEATH BEFORE WORLD TOUR
The London, England Tour Cancellations
London, England, July 27, 2011 - We’ve just learned Elton John has died. He
was 64. Eltondied in a private jet crash accident earlier this afternoon near his
England home on their way to the London Heathrow Airport. The paramedics
were unable to revive him. We’re told when paramedics arrived Elton had no
pulse and cause of death may be from his neck being snapped, although this has
not been confirmed yet. Police on-site from the crash have reported motor
malfunction on the jet’s engine. Once at the hospital, there was chaos after
Eltonarrived. People who were with the singer were sobbing, “You must save
him! You must save him!” Elton is survived by one child: Zachary Jackson Levon
and husband: David Furnish.(Todd, 2011)
In regards to the upcoming solo concert in London, England that was a sold out
show atthe venue Royal Opera House, (“Elton john concert,” 2011) the venue will
refund tickets or a second option is to keep the ticket for sentimental reasons and
possible future worth, and half off the upcoming tribute concert tour called “The
DefunctTribute”.
Captive Promotions (“Captive communication,” 2011) will be handling the new
concert tour “The Defunct Tribute” of a variety of performances will be put onfor a
combo charity and remembrance event. Event will remember artists who have
died before their time and were great musicians such as The Beatles, Michael
Jackson, and Elvis Presley. Funds from tour shows will go back to loss of the
cancelled tour in London from the unexpected death of Elton and 10% of
proceeds will go to the charity, Elton John AIDS Foundation. (“Elton john’s
charity,” 2011)Currently interested bands in performing are: Green Day, The
Black Eye Peas, Cold Play, Red Hot Chili Peppers, U2, and Lady Gaga;not to
exceed five discounted performances.
The concessions swag that was shipped to London, England for Elton’s solo act
will be kept near the venue in a storage facility for auctioning date before “The
Defunct Tribute” tour in order to avoid losing money on paying double or triple
shipping costs. We will market the concession swag to consumers as increased
value and call it “limited” as in a once-in-a-lifetime chance to buy swag from
Elton’s last solo act. There is a market for Elton John’s memorabilia on a global
scale. Last year Elton’s mother discovered this fact when she was downsizing
her home and wanted to sell Elton’s treasures including tour jackets, VIP passes
and more. (Association, 2010) The auction will be conducted privately at the
Royal Opera House will the artists, staff and crew on-site one day earlier before
opening the auction up publically.

3. Ticket pricing for various seating arrangements:
“Platinum Floor $400 (NZD)
Diamond - Pitch Floor $300
Gold - Pitch Floor $200
Silver - Pitch Floor $150
Diamond - Stand North Stand $300
Gold - Stand North Stand $250
Silver - Stand North Stand $175
Bronze - Stand North Stand $130
Diamond - Stand South Stand $300
Gold - Stand South Stand $250
Silver - Stand South Stand $175
Bronze - Stand South Stand $130
West Stand Lower West Stand/Lower $95
West Stand Upper West Stand/Upper $110
Plus applicable service fees:
Internet $1.50 per ticket
Box Office $2.50 per ticket
Call Centre $3.50 per ticket
Venue Pickup $6.00 per transaction
Courier $6.00 per transaction
Rural Courier $9.00 per transaction”
(“Ticket prices out,” 2011)
“The Defunct Tribute” will begin where Elton John’s touring left off. Our first
venue will be located at the Royal Opera House in London, England. Therefore
the show production crew will keep their contracts intact, other than lengthening
the days needed for work. Green Day will perform cover songs of Elton John to
work with the stage lighting and settings already planned for Elton. The
performances will be cut short and then a rotation of bands will perform following
Green Days acts, along with an original Green Day song. Due to the
unfortunately death of Elton John and raising money for his charity, artists each
have agreed to perform at a discounted price of $100,000 each. (“Contact
information – booking,” 2011) In order to market to a younger crowd, we have
pitched to Ryan Seacrest to host the performance and tour with us. He also has
a discounted rate for non-profit events and is a huge Elton John fan that is more
than willing to rearrange his schedule to help kick off “The Defunct Tribute” tour!
There will be an intermission between performance for the artists who admired
Elton and wish to speak out to the fans about their adventures and experiences
with Elton and what they liked about him the most. The first show located in
London, England’s Royal Opera House will be televised worldwide on pay-per-
view in order for everyone to celebrate the life of Elton John and other great
performers from our music history. We will provide new radio spots for marketing

4. to the London area several days before the first performance instead of printing
flyers. In order to pay for upfront costs before turning a profit, Captive Promotions
will open up a line of credit in order to have cash flow financing to pay for travel
costs of performers to travel to London because it is a short notice.
All of the staff and crew already scheduled and currently arrived in London,
England will remain in the area until after the show production has left for the
next tour. The promotions company, in order to uphold contracts and save
money on traveling back and forth, will cover the staff and crew’s
accommodations until they are needed again for the show at the Royal Opera
House in London, England.
In order to save rehearsal time, we will chose other bands that are currently on
tour who are ready to perform and need little rehearsal time. This will be the
greatest benefit and charity show of the decade.
The marketing campaign budget for “The Defunct Tribute” will be 1% of projected
sales of the festival tour.
Release provided by Captive Promotions, written by Jessica Northey, Publicist of
Captive Promotions. I can be contacted by email at
Jessica@captivepromotions.com or by phone 234-555-1234 extention 1188.
###

5. References:
Todd, B. (2011, February 23). Stage one of your ever-so normal upbringing,
zachary: a holiday in hawaii with daddy and papa. Retrieved from
http://www.dailymail.co.uk/tvshowbiz/article-1359740/Elton-Johns-stage-1-baby-
Zacharys-normal-upbringing-Hawaii-holiday.html
Elton john concert at royal opera house, london, england setlist on january
28, 2011. (2011, March 7). Retrieved from http://www.setlist.fm/setlist/elton-
john/2011/royal-opera-house-london-england-53d2cb79.html
Captive communication. (2011). Retrieved from
http://www.captivepromotions.com
Elton john's charity work, events and causes. (2011). Retrieved from
http://www.looktothestars.org/celebrity/62-elton-john
Association, Press. (2010, September 27). Elton john's mother finds global
market for sale of memorabilia. Retrieved from
http://www.guardian.co.uk/music/2010/sep/27/elton-john-mother-memorabilia-
sale
Ticket prices out for dunedin, nz . (2011). Retrieved from
http://eltonjohnnews.blogspot.com/2011/02/ticket-prices-out-for-dunedin-nz.html
Contact information – booking. (2011). Retrieved from
http://www.delafont.com/contactselect-booking-hiring-1-intl-public-notna.htm