Today, Mobile is one of the fastest growing industries of the world. So if you have not yet thought about it, then this is the right time to think about building mobile optimized websites. One of the most important factors for designing a mobile website is determining what information to include and what to exclude.

1. Optimise Web Content
for Mobile Devices
Arun Agrawal
Ebizindia

2. Why should I invest
in mobile Internet?
Arun Agrawal
www.webile.in
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3. How can I invest
in mobile Internet?
Arun Agrawal
www.webile.in
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4. What does your customer
want to do with
your business in mobile?
Arun Agrawal
www.webile.in
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5. Which features matter
most to your users
when they are mobile?
Arun Agrawal
www.webile.in
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6. Screen size is not the key.
User intent is.
Arun Agrawal
www.webile.in
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7. Quick action by customer.
Quick response by marketer.
Arun Agrawal
www.webile.in
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8. With an anytime-anywhere
strategy, you can
disrupt major industries.
Arun Agrawal
www.webile.in
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9. Extreme Example
Arun Agrawal
www.webile.in
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10. Customers get new tools in
their shopping path,
you get new tools in
your marketing path.
Arun Agrawal
www.webile.in
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11. Disrupting Showrooming:
• Improve in-store experience.
• Unique bundles.
• Price stickers with QR codes offering
detailed info and highlights.
Arun Agrawal
www.webile.in
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12. Rx: Build a mobile website…
Arun Agrawal
www.webile.in
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13. Rx: Build a mobile website…
and then build your desktop
site around it.
Much higher conversion!
Arun Agrawal
www.webile.in
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14. Next: Build mobile apps
for loyal users
who interact regularly.
Arun Agrawal
www.webile.in
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15. For designers
Get up to speed on HTML 5,
Responsive web design etc.
Arun Agrawal
www.webile.in
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16. For developers
Consider app development
as a career choice.
Arun Agrawal
www.webile.in
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17. For testers
Learn testing
mobile websites, apps.
Get a feel for the
mobile user’s mindset.
Arun Agrawal
www.webile.in
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18. For managers
User mindset. Technology.
What’s possible? What’s new?
Arun Agrawal
www.webile.in
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19. Can I help?
arun@ebizindia.com
www.facebook.com/ebizindia
twitter.com/ebizindia
Arun Agrawal
www.webile.in
Learning by knowledge sharing 19