1. User Experience@TechSmith Barb Hernandez – User Experience Manager In UX, we are passionate about creating great user experiences. We believe that people should just be able to use software and not have to learn how to use software. We strive to create designs that are easy, elegant, and delightful, and to turn user research data into world-class software and web services.

2. The UX Team Three and a half years as a formal department Five years ago: one designer and a part time researcher, no department Now: five designers, two full-time researchers, department and department manager Development / product driven organization User focused, feature driven Core value to the company Research to understand the user and their problems through out the process Design to make sure we start and end with the right solutions Getting in the Agile groove

3. Success@TechSmith Start at the core, expand from there Product development Integrate and engage Product management is next Retrain and reframe Be as close to the decision-making as you can Find success and build on it

4. Cradle to Grave Design Solve real problems Look for valuable solutions Design great interactions Encourage incremental design, evaluation and development Involve the team Collaborative design Create finished art

5. In-Product Branding

6. Look and Feel Unify visual style Unify interaction models Look like the same company Work is slow Limitations in tool set Priority but not… Cross-platform design issues True platform specific experiences with a “one product, two platforms” philosophy

7. User Research Usability testing and other methods Answer design questions Avoid being the tie breaker Design exercise facilitation Persona development Communication and interaction with teams Collaborative analysis

8. Core Skills: Design Visual design and communication Graphic design Workflow modeling Interaction design Problem solving and root cause analysis Leadership Facilitation Open mind…

9. Core Skills: Research User research methods Usability testing Survey creation Recruiting Ethnographic methods Facilitation Leadership Data aggregation and analysis Collaboration

10. Where We Live Closet to the action Integrate with Product Development Part of the Customer Engagement organization Work with Product Management

11. Success Relationships / embedded designers and close relations with researchers Assertive championing of users Doing things well Providing opportunities to see real user use the product Facilitate team work

12. Where We Are Going Influencing what gets built Currently informally Moving toward making it a best practice Work with our new market research organization Data collection and aggregation

13. Fodder Team-based (a.k.a. collaborative) usability test analysis Personas Consulting model or work directly with teams Specs or no specs Agile