Kishore Khandhavalli, iTech US

1. Businesses Must Have
User-Friendly Apps to
Reach Target Customers
iTech US

2. Businesses Must Have User-Friendly
Apps to Reach Target Customers
Mobile usage is growing rapidly. In fact, financial
industry thought leader Morgan Stanley predicts
that mobile users will outnumber desktop users for
2013. As Kishore Khandhavalli, CEO of iTech US,
advocates in a white paper, businesses must act
now to position themselves for the growing wave of
mobile acceptance among consumers.

3. Businesses Must Have User-Friendly
Apps to Reach Target Customers
Through iTech US’ mobile division, called Seven
Tablets, the firm applies its user interface design
and application development expertise to create
custom applications for corporate customers.
According to Khandhavalli, implementation of a
mobile application can be a difficult step for
companies, and one Seven Tablets can solve. He
notes that a company’s mobile audience may be
different from its traditional audience and that any
app must work across all devices, operating
systems, and usage patterns.

4. Businesses Must Have User-Friendly
Apps to Reach Target Customers
However, companies should take steps to move
beyond those challenges and implement effective,
user-friendly apps. Research shows that mobile
users are inclined to seek information and make
purchases via their devices.