Prezentacija "Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment" koju je Martin Jähn održao na konferenciji DANUB.IT u oktobru 2011. godine.

1. “Trends in Software Development:
from Outsourcing to Crowdsourcing and Collaboration
in an Open Environment”
Martin Jähn
Phone: +49 163 6323 498
martinjaehn@digitalglobal.de
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

2. Agenda

Introduction

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

3. Introduction
Source: oskay
http://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/
CC BY 2.0 License

4. Agenda

Introduction

Impact of IC technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

5. The Impact of the Internet
ECONOMICS
TECHNOLOGY drives GLOBALIZATION
TIME and SPACE CHANGE OF PERCEPTION
GLOBALIZATION drives TECHNOLOGY
POLITICS
Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech Republic
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

6. Increasing Speed of Change

Combined forces of technology and
Globalization change perceived reality of time
and space

Global availability of information, technology
and management accelerate change
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

7. Agenda

Introduction

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

8. Terminology
„Remember outsourcing?
Sending jobs to India and China
is so 2003. The new pool of
cheap labor: everyday people
using their spare cycles to
create content, solve problems.“
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

9. Outsourcing
Source: vlima.com
http://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/
CC BY 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

10. Outsourcing
http://en.wikipedia.org/wiki/Outsourcing
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

11. Follow the Sun
Source: najeebkhan2009
http://www.flickr.com/photos/42429527@N03/5067094472/
CC BY-NC-SA 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

12. Follow the Sun
http://en.wikipedia.org/wiki/Follow-the-sun
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

13. Wikinomics
Source: kk+
http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/
CC BY-NC-SA 2.0 License
Source: mikecogh
http://www.flickr.com/photos/mikecogh/3919476296/
CC BY-NC-SA 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

14. Wikinomics
http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

15. Crowdsourcing
„Remember outsourcing? Sending jobs
to India and China is so 2003. The new
pool of cheap labor: everyday people
using their spare cycles to create
content, solve problems.“
Jeff Howe, Wired Magazine, June 2006
Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence”
Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

16. Crowdsourcing
http://en.wikipedia.org/wiki/Crowdsourcing
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

17. Looking back...
late 1980s: Outsourcing
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

18. Looking back...
late 1980s: Outsourcing
1990s: “Follow the sun”
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

19. Looking back...
late 1980s: Outsourcing
1990s: “Follow the sun”
2000s: Collaboration
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

20. ...and into the future
late 1980s: Outsourcing
1990s: “Follow the sun”
2000s: Collaboration
2010s: Crowdsourcing
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

21. ...and into the future
late 1980s: Outsourcing
1990s: “Follow the sun”
2000s: Collaboration
2010s: Crowdsourcing – with picojobs?
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

22. Agenda

Introduction

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

23. Open Source (Code)
Source: webmink
http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/
CC BY-SA 2.0 License
Source: freeasinfreedom
http://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/
CC BY-NC-ND 2.0 License
Source: grok_code
http://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/
CC BY-NC 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

24. Ford vs. Selden, 1911

Ford making a case against
a “patent grabber”

Subsequently, first patent sharing
platform within car industry is set up

By 1941, 600+ automotive patents are
shared
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

25. Open Change (Management)
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

26. OSBA
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

27. Agenda

Introduction

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

28. Methodologies
“One system development methodology
[...]not necessarily suitable for [...] all
projects. Each [...] is best suited to
specific kinds of projects, based on
various technical, organizational, project
and team considerations.”
from “Selecting a Development Approach”, HHS-CMS, March 2008
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

29. Methodologies
1) Classic linear development
1) Classic iterative development
1) Agile methods
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

30. Methodologies
1) Classic linear development
1) Classic iterative development
1) Agile methods
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

31. Waterfall Method
Source: Az0r
http://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/
CC BY-NC-SA 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

32. Methodologies
1) classic linear development
1) classic iterative development
1) agile methods
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

33. Iterative Prototyping
Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

34. Methodologies
1) classic linear development
1) classic iterative development
1) agile methods
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

35. Agile Methods

Dynamic System Development Method

Extreme programming (XP)

Feature Driven Development

Lean software development

Scrum
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

36. Agile in the Cloud
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

37. Agenda

Introduction

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

38. Short Wrap-up
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

39. Short Wrap-up

Acceleration of communication (space&time)
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

40. Short Wrap-up

Acceleration of communication (space&time)

Digitalization of the analogical world
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

41. Short Wrap-up

Acceleration of communication (space&time)

Digitalization of the analogical world

Increased rates & amounts of interaction
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

42. Short Wrap-up

Acceleration of communication (space&time)

Digitalization of the analogical world

Increased rates & amounts of interaction

Agile value creation
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

43. Short Wrap-up

Acceleration of communication (space&time)

Digitalization of the analogical world

Increased rates & amounts of interaction

Agile value creation

Digital innovation
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

44. Short Wrap-up

Acceleration of communication (space&time)

Digitalization of the analogical world

Increased rates & amounts of interaction

Agile value creation

Digital innovation

“7 billion brains working together”
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

45. Agenda

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

46. Global Orchestra – your role?
Source: Baltic Development Forum
http://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/
CC BY 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

47. TopCoder

48. “Trends in Software Development:
from Outsourcing to Crowdsourcing and Collaboration
in an Open Environment”
Martin Jähn
Phone: +49 163 6323 498
martinjaehn@digitalglobal.de
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011