Using Agile methodologies to create a user interface pattern library. Presented at IxDA09 in Vancouver, British Columbia.

1. Ian Swinson Lead User Interface Designer [email_address] Postcard Patterns An Agile UI Pattern Creation Process

2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

4. Our Applications & Platform

5. 51,800+ Customers

6. 1,200,000+ Subscribers

7. 200 Million Transactions Each Day

8. UE in 2004

9. UE in 2004 Me

10. UE in 2009 Almost here…

11. R&D in 2009

12. “ Houston, we have a problem…” Quality Assurance Documentation User Experience Product Management Development Customers & Partners Friends, Family & Ex’s

14. So, how do you build a Pattern Library? Apple Tidwell Yahoo! Welie Oracle

17. Scale of a Single Pattern How to make a Printable View…

18. Scale of a Single Pattern How to make a Printable View… This bit

19. Our valiant attempt…

20. We worked

21. We slept

22. We worked some more

23. We carefully rehydrated

24. We worked some more

25. We ate, we traveled, we had babies

26. And after a little more work we asked…

27. How did we do?

29. Clearly, this is not going to work

31. Back to work…but with agility

32. The Agile Manifesto Individuals and interactions Working software Customer collaboration Responding to change over over over over processes and tools comprehensive documentation contract negotiation following a plan * Excerpted from “Subject to Change” by Adaptive Path

33. Agile Pattern Creation Individuals and interactions Working software Customer collaboration Responding to change We need to talk to each other, the developers, PM’s, etc. We need to work together (Pattern Blitzes)

34. Agile Pattern Creation Start small Go wide, get coverage across all patterns Add detail when necessary

35. Agile Pattern Creation Check progress regularly Share with our intended audience and make changes Listen to suggestions

36. Agile Pattern Creation Create something nimble – easy to create and easy to update Software changes all the time Designs change all the time

37. The High-Level Taxonomy Flows Pages Page Modules Pop-ups & Overlays Messages & Dialogs Widgets & Controls

39. Enter “Postcard Patterns” Dear Mom & Dad, Having a great time. Miss you both. Met a girl, getting married. Love, John The Smiths 1 Main Street Springfield, ID 64006

41. Pattern - Anatomy of A Pattern Title Summary Category Author & Modification Date Variations (optional) Candidacy: Redesign? Componentize? Graphics Screenshots Illustrations

48. Enter “Blitzes” Intense, face-to-face collaboration

49. The Web Site

50. How did we do this time?

54. Q & A