Snapshot of TW Consumer Behaviors of June. 2021 1. Survey on Consumer Awareness and Behavioral Preferences after Vaccination • Latest data on vaccination intentions • Change in pandemic prevention behavior after vaccination • Marketing channel reassurance indicators after vaccination 2. Tracking Survey to Consuming Behaviors • Survey to the usage ratio of new consumer behavior • Consumer’s Hot Topics in June • YouTuber’s Influence on Consumers’ Mind Share 3. Social Media Bestsellers in the Home Office Product • Hot topics among work from home consumers • Digital Home - 3C electronics products

1. 1. Survey on Consumer Awareness and Behavioral Preferences after Vaccination
• Latest data on vaccination intentions
• Change in pandemic prevention behavior after vaccination
• Marketing channel reassurance indicators after vaccination
2. Tracking Survey to Consuming Behaviors
• Survey to the usage ratio of new consumer behavior
• Consumer’s Hot Topics in June
• YouTuber’s Influence on Consumers’ Mind Share
3. Social Media Bestsellers in the Home Office Product
• Hot topics among work from home consumers
• Digital Home - 3C electronics products
of TW Consumer Behaviors of June. 2021
Snapshot
Released on July 5, 2021
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City

2. Agenda
1. Survey on Consumer Awareness and Behavioral Preferences after Vaccination
Latest data on vaccination intentions
Change in pandemic prevention behavior after vaccination
Marketing channel reassurance indicators after vaccination
2. Tracking Survey to Consuming Behaviors
Survey to the usage ratio of new consumer behavior
Consumer’s Hot Topics in June
YouTuber’s Influence on Consumers’ Mind Share
3. Social Media Bestsellers in the Home Office Product
Hot topics among work from home consumers
Digital Home - 3C electronics products
2
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021)
*The survey conduct period is in early June. © Eastern Online Co., Ltd.

3. Survey on Consumer
Awareness and Behavioral
Preferences after Vaccination
PART 1
Eastern Online Consumer Research Group / Marketing Department
7F, No. 306, Sec. 4, Xinyi Rd., Da-an Dist., Taipei City

4. Consumer Data 1: As the Pandemic Intensifies,
60% of Consumers Are Still Conservative
in Their Willingness to Vaccinate
• 60% of consumers are waiting for the majority of people to finish their vaccinations: Due to the intensification of the pandemic in
early June, the stockpile of vaccines in Taiwan has become a hot topic recently. According to data, 40% of consumers are still waiting for
the majority of people around them to finish the vaccination before receiving it. Nearly 20% of the interviewee still hold no confidence in
vaccines.
• Early vaccination adopters grew significantly from March: The number of early adopters doubled (7% to 14%) when the COVID-19
alert was raised to level 3; early adoption willingness also increased by 7%. This shows that 10% of consumers are becoming more open-
minded.
4
6% 7%
12%
50%
26%
6%
14%
19%
43%
17%
0%
10%
20%
30%
40%
50%
60%
一
開
放
就
率
先
接
種
/
我
已
預
約
接
種
開
放
施
打
後
，
尚
未
普
及
就
會
去
接
種
，
比
一
般
人
更
早
接
種
等
身
邊
有
一
兩
個
人
接
種
後
，
才
會
接
種
身
邊
多
數
人
接
種
，
聽
過
評
價
後
，
再
行
接
種
對
疫
苗
沒
信
心
，
要
等
到
大
家
都
施
打
後
，
才
考
慮
接
種
COVID-19 Vaccination Willingness
2021年3月 2021年6月
Pioneer
Early
Adopter
Hesitant
Crowds
Laggard
Early
Adopter
41%
42%
38%
37%
20~29 30~39 40~49 50~59
COVID-19 Vaccination Willingness
(Early Stage Adopters By Age Group)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021)
March 2021 June 2021
Be the first to
receive the
vaccine/
I have
already made
the
appointment
Will receive
the vaccine
even the rate
is still low/
Will receive
the vaccine
earlier than
others
Will receive
the vaccine
after some
of the close
relatives or
friends are
vaccinated
Will consider
to receive the
vaccine
after most of
the familiar
people
making their
opinion
Not confident
enough for
the vaccine,
and will wait
until the
majority of
people are
vaccinated
© Eastern Online Co., Ltd.

5. Consumer Data 2: 30% Of Consumers Will Return To
Normal Life After The Vaccine Has Its Protective Effect
For One Week
• Researches in many countries have shown that vaccines can help reduce the risk of infection and lower the rates of serious illness and
death. Therefore, it is likely that consumers will revert to their pre-pandemic behavior after vaccination.
• 30% of Consumers Will Revert to Normal Behavior After One Week: When asked how soon they would start/plan for things they had
delayed due to the outbreak after they had received the vaccine and gained protection, 15% of consumers would do them right away, while
16% would wait a week to do them. Overall, 75% of consumers would return to their pre-pandemic lives after one month.
5
15% 16%
21%
23%
4%
21%
產
生
保
護
力
後
立
刻
去
做
產
生
保
護
力
一
週
後
產
生
保
護
力
二
週
後
產
生
保
護
力
一
個
月
後
產
生
保
護
力
二
個
月
後
產
生
保
護
力
三
個
月
後
或
更
久
The Urgency of Reverting to Pre-pandemic Behaviors After Vaccination
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021)
Revert to pre-
pandemic
behaviors
immediately
right after
gaining
protection from
the vaccine
Revert to
pre-
pandemic
behaviors
after one
week gaining
protection
from the
vaccine
Revert to
pre-pandemic
behaviors
after two
weeks gaining
protection
from the
vaccine
Revert to
pre-pandemic
behaviors
after one
month gaining
protection
from the
vaccine
Revert to
pre-pandemic
behaviors
after two
months
gaining
protection
from the
vaccine
Revert to
pre-pandemic
behaviors
after three
month or
more gaining
protection
from the
vaccine
© Eastern Online Co., Ltd.

6. Consumer Data 3: 47% of Consumers Will
Still Avoid Gathering After Vaccination
• One in Three People Will Avoid Gathering: Crowd gathering has become the largest hotbed of virus infection. Therefore, even after
receiving the vaccine, consumers will still reduce the number of gatherings. For example, nearly 50% will still reduce the frequency of dining
with friends, 40% will avoid going to the office, and 35% will avoid going to the crowded exhibitions.
6
47%
41%
35%
29%
27%
25%
24%
23%
15%
14%
14%
13%
10%
9%
8%
減少和朋友在外聚餐的頻率
盡量選擇在家工作，減少通勤、群聚辦公室的狀況
放棄參加人潮眾多的展覽(如：燈節、寵物展、電玩展、動漫展、咖啡展…)
雖可能增加生活負擔，但我傾向自己準備餐點，避免外出購買餐點
減少或放棄長時間投入的聚會，如：宗教性聚會、學習性的課程
雖可能增加交通開銷，但我會減少搭乘大眾交通工具的頻率
雖可能增加運費開銷，但我會透過網路來購買日常生活用品
在餐飲中調整為可以強化個人健康、抵抗力的飲食方式
寧願購買成藥緩解一般感冒症狀，也避免去醫療院所
選擇疫苗施打率高的國家去旅行
雖可能增加運費開銷，但我寧願透過外送來購買餐飲
減少購買裸裝(未包裝)產品，如：散裝米、青菜、肉品等等
放棄自己喜愛偶像演唱會的門票、簽唱會、見面會等等(已付費)
放棄原訂的機票或是找尋改期的可能性(已付費)
以上皆無
Change in Consumption Behavior After Vaccination (Multiple Choice, %)
Q. Which of the following would you prefer to do after your vaccination? (Multiple choice)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021)
Reduce the frequency of dining out with friends
Work from home to reduce commuting and office gathering
Avoid the crowded exhibition such as video games or comic convention
Choose to prepare own meals even though it may increase the burden
Reduce the length of time spent in meetings, such as religious or classes
Reduce the frequency of public transportation despite the increased costs
Choose to use online shopping even though it will increase shipping costs
Adjust the diet to increase health and resistance
Avoid medical clinics and choose to buy ready-to-use drugs
Choose a country with a high vaccination rate for travel
Choose food delivery, even if it will increase shipping costs
Reduce unpackaged products, such as greens and meat
Giving up the (paid) concert or gathering of the favorite idol
Giving up the (paid) scheduled flight ticket or try to reschedule
None of above
© Eastern Online Co., Ltd.

7. 59%
56%
56%
53%
52%
52%
48%
48%
43%
42%
28%
27%
26%
23%
5%
店家要求員工戴口罩
店家要求顧客戴口罩才能進入
店內人數不擁擠
店內維持社交距離
保有清潔殺菌措施
需實聯/實名制登記或掃QR Code才能進入
有環境定時消毒打掃的標示
入口有體溫控管
店內乾淨
排隊時間短/結帳快速
支援自己偏好的支付工具
店內陳列明確(動線不複雜)
無接觸送餐或結帳等店內服務
提出相關證明，證實店員都已經接種疫苗
我打完疫苗後，就會安心逛實體商店，無論它們是否有做防疫措施
What Measures Do Post-vaccination Consumers Prefer From Stores (Multiple choice, %)
Consumer Data 4: After Vaccination, The Market Channel
Reassurance Indicators are Mask and Social Distancing
• Face Mask is Must-have Equipment: Even after vaccination, consumers’ belief in the protective power of face masks is still firm. 60% of
them wish the running business store to require staff and customers to wear face masks.
• Maintenance of Social Distancing: Consumers find reassurance at stores that are not crowded and maintaining social distancing
regulations.
7
Social
Distancing
Dis-
infection
Face
Mask
Name
registration
Q. In the future, when you or others around you are gradually getting vaccinated, which of the following measures will make you feel more comfortable and willing to go into the stores?
(Multiple choice)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021)
The store requires employees to wear face masks
The store requires customers to wear face mask to enter
The store is not crowded
The store maintains social distancing policy
Sterilization facilities are available in the store
Real-name registration is required to enter the store
Signs of regular cleaning and disinfection in the store
Body temperature measurement when entering the store
Neat and tidy store environment
Short queue time/quick checkout
Support your preferred payment instrument
Uncomplicated and clear lines in the store
Non-contact food delivery or checkout services
Proof that all staff have been vaccinated
After vaccination, I will go to the store without any worries
© Eastern Online Co., Ltd.

8. Consumer Data 5: After Vaccination, 30% of Consumers
Will Reduce Online Entertainment
And Purchase Daily Necessities
• During the pandemic, consumers are more likely to use the Internet. Some of these behaviors will change after the vaccine is
administered.
• Among them, entertainment activities and the purchase of daily necessities increased or decreased to the greatest extent, with 30%
increase or decrease respectively. The rate of decrease was greater than the rate of increase.
• Food and Beverage Delivery Service Increased the Most：The restaurant industry may not be able to recover for a while in order to
reduce gathering. Improving the quality of delivery service and meal standards, and even developing services that can deliver normal,
refrigerated and frozen products, are still considerations that caterers need to keep in mind.
8
29% 30% 28% 32% 30% 36% 32% 31%
36% 38% 45% 45% 49% 45% 50% 62%
35% 32% 27% 23% 21% 19% 17% 7%
娛
樂
活
動
(n=958)
購
買
生
活
必
需
品
(n=958)
購
買
生
鮮
食
品
(n=932)
學
習
與
進
修
(n=877)
朋
友
社
交
互
動
(n=968)
餐
飲
飲
食
(n=961)
工
作
會
議
(n=859)
投
資
理
財
(n=885)
Changes in Internet Behavior During the Outbreak after Vaccination
增加網路 差不多 減少網路
Q. In the future, when you or others around you are gradually vaccinated, to what extent will your online behavior during the pandemic change? (Horizontal single
choice)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021)
Increased Decreased
Nearly
Entertai
nment
Activity
(n=958)
Purchase
of Daily
Necessities
(n=958)
Purchase
of Food
Ingredients
(n=932)
Learning
and
Education
(n=877)
Social
Interactions
with
Friends
(n=968)
Food
Delivery
(n=961)
Work
and
Meeting
(n=859)
Economical
Investments
(n=885)
© Eastern Online Co., Ltd.

9. Suggestion for Marketing of this Month
• Overall, 60% of consumers are still on the fence about vaccines, but more positive than in March.
• 30% of consumers will resume their normal life routine one week after they have vaccine protection.
[Suggestion]
Brands Should Respond Early to the Rapidly Changing Consumer Behavior: Overall interest in vaccination in early June was higher
than in early March of this year. Herd immunity is expected to accelerate with the addition of 40 and 30 year old to the vaccination pool. At
present, the vaccination rate in Taiwan is about 10%, and the vaccination is open to the elderly aged 70 or above and special service
personnel. Brands can predict when their target consumer groups will complete the vaccination in order to determine the corresponding
marketing actions. The data show that a certain percentage of consumers are eager to return to their pre-pandemic lifestyle, so marketing
campaigns can be planned in advance.
• Concerns About Crowds Still Exist: Whether asking about post-vaccine behavior or market channel reassurance indicators, consumers still
care about crowding.
[Suggestion]
Increase the Capacity of Take-away Meals to Meet the Demand of Home Living: Even after vaccination, people may still avoid crowd
gatherings. The most influenced occasions are dining meetings, work, and large exhibitions. The food service industry still needs to maintain
the momentum and standard of take-out and delivery services to respond. If workers are still able to work from home, their longer-term
residential living plans should stimulate more business opportunities, such as homemade coffee and beverages, or investment in home
technology products.
• Online Behavior Through Entertainment and Purchasing of Daily Necessities are More Variable
[Suggestion]
Identify Potential Lost Customers: When online shopping behavior intensifies again, some of the entertainment and daily necessities
businesses that originally benefited from the pandemic will experience significant increases or decreases due to fluctuations in consumer
lifestyles. It is important to pay attention to the target groups of the original intensified behavior and the possible reasons for shifting to
reduce churn.
9
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021) © Eastern Online Co., Ltd.

10. Tracking Survey to
Consumer Behaviors
PART 2
Eastern Online Consumer Research Group / Marketing Department
7F, No. 306, Sec. 4, Xinyi Rd., Da-an Dist., Taipei City

11. Utilization Survey to New Consumer Behaviors
51%
Online Payment
Trying out cleaning products
of unfamiliar brands(16%)，
I would like to try it out even
having never heard of it before
(11%)
18%
Purposeful diet control
behaviors
24%
Posting IG Stories
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past
month?
Others
Accessing LINE
Shopping Group
Accessing
Delivery App
Uploading Videos
to TikTok
Having Micro-
cosmetic Surgery
No
Change
11
No
Change
No
Change
7%
11%
3%
No
Change
3% 5%
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021) © Eastern Online Co., Ltd.

12. Hot Topics Among Consumers in June
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers
proactively share with friends in June?
12
36%
Investme
nt and
Financial
Manage-
ment
28%
Shopping
and
Discount
36%
Food
and
Dining
25%
26%
International
Issues
25%
Economy
20%
Culinary
22%
Movies
and
Entertain
-ment
Politics
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021) © Eastern Online Co., Ltd.

13. Mind Shares Obtained by
Top 5 YouTubers in June 2021
13
# 1
# 2
# 3
# 4
# 5 4 up
--
1 up
1 down
--
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021) © Eastern Online Co., Ltd.

14. Mind Shares Obtained by YouTubers
名次 May 2021 June 2021
Changes of Ranking since the
Survey in May. 2021 (Adopting
the Same Research Method)
1 Muyao 4 Super Playing Chien’s Eating ▲ 1
2 Chien’s Eating Muyao 4 Super Playing ▼ 1
3 TGOP TGOP --
4 Aga Tsai Aga Tsai --
5 Aga Tsai Life NSFW ▲ 4
6 Potter King Aga Tsai Life ▼ 1
7 Catino Crazy News Catino Crazy News --
8 Fumeancats Jesse Tang ▲ 2
9 NSFW Eye Central Television ▲ 6
10 Jesse Tang Ku's dream ▲ 3
11 77sevenboss Ray Du English ▲ 7
12 Korea jin zhen gu 77sevenboss ▼ 1
13 Ku's dream That Girl Kiki ▲ 8
14 Joeman Taiwan Talent Show ▲ 3
15 Eye Central Television Korea jin zhen gu ▼ 3
In addition to the number of subscribers and the video views, the monthly consumer heart shares obtained could also reflect the
difference in influence between YouTubers. The following are a table of YouTuber channels that consumers have actually (and most
frequently) watched (i.e. channels which could be clearly identified by consumers) in the past month, which serve as the reference for
mind shares obtained by each listed channel.
14
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted June 2021) © Eastern Online Co., Ltd.

15. Big Data－Social Listening Analysis and Observation
Social Media Bestsellers in the
Home Office Product
PART 3
Eastern Online Consumer Research Group /
Eastern Online Social Listening System
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City

16. Analysis Content and Structure
Research
Objective
In mid-May, the pandemic spread and became more severe than last year,
causing many workers to change their work style and switch to home office.
The purpose of this study is to summarize the problems and business
opportunities of home office for consumers through public opinion analysis.
Research
Method
We use the EOL social listening system to observe the public opinion
on the Internet, and then organize and analyze the result.
Conduct
Time
The analysis is conducted on 2021/05/07-2021/06/20
Analysis
Content
• Home Office Opportunity 1: Bestseller Product Categories
• Home Office Opportunity 2: 3C Electronics Bestseller
• Conclusion
16

17. Home Office Opportunity:
What are the Bestseller Products?
Conducted 2021/05/07 - 06/20
Source: EOL Social Listening System https://social.isurvey.com.tw/
1,138
527
104 73 67
0
200
400
600
800
1,000
1,200
3C Food & Beverages Home Appliances Entertainments Sports
Computer
chairs, laptops,
monitors, etc.
Instant noodles,
snacks, etc.
Air fryers, air
cleaners, floor
sweepers, etc.
NintendoSwitch,
PS4, etc.
Yoga mat,
dumbbell, elastic
rope, etc.
Products
*The keywords are targeted to those who intent to buy or are considering to buy, mention the product name is not to be included in the calculation of volume.
Home Office Bestsellers are 3C Electronics and Food & Beverages
The top five categories of products that Internet users want to buy during home office are 3C electronics/tools,
food and beverage, home appliances, entertainment, and sports. In response to the long hours at home, consumers
have increased demand for these categories of goods, especially 3C, and most expect to increase office comfort.
17
Matched Volume

18. Home Office Opportunity:
3C Electronics Bestseller
601
352
144
85
28
0
100
200
300
400
500
600
700
PC PC
Peripherals
Headset/
Microphone
Desks &
Chairs
Printer
Category Product
PC Laptops / Desktops
PC Peripherals
Keyboard / Mouse /
Monitor / Router
Headset/
Microphone
Headset /
Microphone
Desks & Chairs
Industrial Chair /
Computer Chair /
Bedside Table
Printer Printer / Scanner
• Further exploring the top 3C category, we found that the most popular item in the home
office is the PC, as it is used all day long, which makes many consumers think of buying it;
the second place is the PC peripherals, which are mostly related to the screen, expecting a
new one and relieving eye fatigue. The next items in the order are
headphones/microphones, work desks and chairs, and printers, which are summarized on
the next page.
18
Conducted 2021/05/07 - 06/20
Source: EOL Social Listening System https://social.isurvey.com.tw/
*The keywords are targeted to those who intent to buy or are considering to buy, mention the product name is not to be included in the calculation of volume.
Matched Volume

19. Home Office Opportunity:
3C Electronics and Peripherals
Laptops /
Desktops
PC Peripherals
Headset/
Microphone Work Desks Printer
• Intend to replace
the old with new
for the extremely
long usage time
• Laptops are easy
to move, while
desktops are with
better
performance
• Include complaints
about online
shopping delivery
speed and product
unboxing topics
• Wish to replace the
monitor for long-
term eye health
from the long
usage time
• Request for product
recommendations
and purchase tips
• Novelties emerged,
some users
recommend the
screen light
• To reduce the
source of
interference and
noise at home,
headphones with
noise reduction
function are on
demands
• Some unboxing
topics
• Some users look
for the microphone
suitable for video
conferencing
• Ergonomic chairs
or gaming chairs
are on high
demands due to
sedentary work at
home
• Complaints about
online shopping
delivery speed and
returns
• Consumers who
work at home and
must make copies of
company documents
are interested in
purchasing printers
19

20. Home Office Opportunity:
Food and Beverage, Home Appliances, Entertainment and Sports
Food and Beverage Appetite at home
Some said that spending a lot of
time at home making them tend
to buy ingredients for convenient
cooking, such as instant noodles,
dumplings, and cooking packs,
etc. They also have snacks
regularly and order food delivery.
Home Appliances Domestic needs at home
Some work-at-home
consumers need air fryers
to cook fried food, or they
have more demand for the
use of home appliances
such as air cleaners.
Entertainment Leisure at home
Some consumers said home office
saved up commuting, hence more
leisure time. They will consider
buying entertainment video
products, while some users buy
PS4 and other game consoles to
relieve boredom.
Sports Keep fit at home
Some consumers said they
tend to sign up for online
exercise classes and buy
body fit equipment such as
elastic ropes and bells
because they can't go out
to exercise.
20
Conducted 2021/05/07 - 06/20
Source: EOL Social Listening System https://social.isurvey.com.tw/

21. Conclusion
Home Office Life Combines All Things at Home, Delivery, Online Shopping, Snacks,
and Other Industries are Expected to Grow
In addition to the great business opportunities for 3C products and peripheral goods mentioned
earlier, consumers must deal with everything including food, clothing and entertainment at home
because of the home office. As a result, sales of food and ingredients such as delivery, snacks,
and beverages are expected to grow, and consumers tend to buy larger quantities of food than in
the past and eat and drink at home more often. In terms of leisure, consumers save commute time
for more leisure moments, fitness equipment, games, and entertainment products become
consumer's products in cart during home office. In addition, consumers can not go to the physical
channel and choose Internet shopping, which also makes online shopping a great business
opportunity.
Exempt from Going Out, Cosmetics and Formal Wear Industries are Likely to Be Affected
Many consumers think one of the great advantages of the home office is needless for makeup and
care, which saves up a lot amount of dressing steps. However, the sales of cosmetics, formal
wear, and business clothing may be greatly affected. On a more basic level, the home office
saves consumers from commuting to work, resulting in a major impact on the public
transportation industry, while the inability of people to go out to eat and shop has caused a
decline in sales in the food and beverage service industry, bringing business opportunities for
delivery instead.
Pandemic Is Still Unstable, Enterprises Should Respond Immediately to the New Normal Of
Home Office
To find a way to survive the pandemic, enterprises need to respond immediately to reach new
opportunities.
21

22. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan

23. EOL Consumer Research Team (EOL iSURVEY)
1000M
200,000
Members
30 Years
50,000
Households
400
Participants
200
Institutions
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
iSurvey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Annual Trend Seminar
23

24. Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
24

25. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
25

26. Three Major Features of
EOL Consumer Research Team
Consumers Database
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
1 2 Project Research
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Big Data Analysis
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
3
26

27. Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
【Contacts for Business Cooperation】---------------------------------------------------
VGM Amanda Li #806 Email：amanda@isurvey.com.tw
Director Tina Peng #809 Email：tina@isurvey.com.tw
Eastern Online Co., Ltd.，7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan