there is a presentation about Paintball camp which is based on this report.....u can take a look at that

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Israt Jahan 15-28326-1
ShakilAhmed 15-28281-1

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ACKNOWLEDGEMENT
This term paper would not be accomplished without the generous contributions of any individuals
and organizations. We are very much grateful to them for their unlimited help and support.
Above all, we express our gratitude to ALLAH the almighty, who aided us with his strength, gave
us wisdom and patience to complete this term paper.
Additionally, we thank our course instructor “MADHOBI HOSSAIN”, who believed that we
could. Her moral guidelines, endless effort, and joyful encouragement made us successful in this
paper.
Moreover, we are also thankful to our classmates, group members, and friends for their helps and
supports.
At last, we thank to our parents and other family members for their helps, supports and sacrifices
during the study period.
Special thanks go to www.google.com the best search engine what really helped us to reach and
gather all our necessary information and accomplish this report.

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Table of Contents
Introduction................................................................................................................................ 5-6
 About service
 Purpose
Segmentation .............................................................................................................................. 7-8
 Possible segments for product
 Demographic Segmentation
 Psychographic Segmentation
 Behavioral Segmentation
Target marketing ...........................................................................................................................9
 Target marketing for our product
 Demographic Segmentation
 Psychographic Segmentation
 Behavioral Segmentation
Positioning.....................................................................................................................................10
 Our Business Plan
 Starting of our survey
 After survey
 Name of our product,its logo and slogan is
Marketing mix………………………………………………………………………………………...11-15
 Product
 Price
 Place
 Promotion
Product Feature……………………………………………………………………….………..16
Conclusion………………………………………………………………………………………17
Reference………………………………………………………………………..………………18
Appendix…………………………………………………………………………………….19-20

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INTRODUCTION
CONCORD is one of the biggest players in the construction and real estate industry in Bangladesh.
They have successfully handed over more projects to satisfied clients than any other company,
over 600 in number and ranging widely in size and cost. They have grown with time and with
Bangladesh, since Concord was established in 1972. Concord’s contribution to the infrastructural
development of Bangladesh began with constructing war-damaged bridges in 1973. They have
also diversified into various other fields which include ready-made garments, real estate
development, manufacture of construction materials, amusement park.
"Concord has one aim - to improve the quality of life of the people of Bangladesh"
As their commitment is to improve the quality of life of the people in Bangladesh they tried to
make a project in where they can give the people entertainment. They actually want to make the
life of Bangladeshi people more enjoyable. They felt that they need to develop new types of
business sector in Bangladesh. According to this thought they create a new type of business sector
in Bangladesh and that is
“PAINTBALL CAMP”

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About new service
Paintball is a game developed in the 1980s in which players eliminate opponents from play by
hitting them with dye-filled, breakable, oil and gelatin paintballs, or pellets, usually shot from a
carbon dioxide or compressed air powered “paintball marker”. The game is regularly played at a
sporting level with organized competition involving major tournaments, professional teams, and
players. Paintball technology is also used by military forces, law enforcement, para-military and
security organizations to supplement military training, as well as playing a role in riot response,
and non-lethal suppression of dangerous suspects.
Purpose
Paintball is a real life game that allows the players to experience being a commando or an army in
real life simulation. It is played with the help of a few instruments such as rifles, costume etc.
Instead of bullets the rifle fires paints which is even more fun for the players. The main target
market of the game is youth aged between 15-35. Till now it has never been introduced in
Bangladesh. But it has enough potential to compete with other entertainment facilities that are
available in the country.

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SEGMENTATION
Market segmentation is a marketing term referring to the aggregating of prospective buyers into
groups that have common needs and will respond similarly to a marketing action. Market
segmentation strategies are actually sued to identify and define the target customers. Dividing a
whole market into different smaller groups of buyers with distinct needs, characteristics or
behaviours who might require separate products or marketing mixes. The company identifies
different ways to segment the market and develop profiles of the resulting market segments.
Possible segments for product
Our targeted consumer needs, wants, and uses often closely related with demographic
segmentation for Paintball. We divide the market on variables such as age, gender, occupation,
education, religion.
Demographic Segmentation
Age 15 to 75
Gender Male & Female
Demographic Segmentation
 Age: Our main focus basically to catch the youth market in our country because in
Bangladesh their isn’t much scope for entertainment for them it’s quite limited specially
now time everyone is suffocated to their own life so this is our try to take them to their
childhood time and reminded them the outdoor fun of childhood.
0% 10% 20% 30% 40% 50% 60%
15-30
31-45
46-60
61-75
Age

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 Gender: Our segmentation is both for male & female, it give both of them equal chance
to get entertainment.
Psychographic Segmentation
 Lifestyle: People who are sports person and outgoing person it is a great opportunity for
them to come to us and have some great experience.
 Personality: People who are outgoing and social it is a great adventure for them, also
there are some people get angry really quickly, in some country it is a great way to release
their frustration.
Behavioral Segmentation
 Unaware: Many of people don’t even know about Paintball. Whenever they have gone
through survey, they were very curious about this.
Male
55%
Female
45%
Gender
Male Female

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TARGET MARKETING
A target marketing is a market segment that has been deliberately selected by an organization, in
order to focus their marketing efforts. Without a clear target marketing, an organization will have
a limited understanding of the market, will it probably have vague or weak offerings, and will
generally have a weakened competitive position. Therefore, defining and pursuing clear target
market/s is a critical part of business success.
Target marketing for our product
We are targeting several different market segments for our product. Our goal is to give our
customer some great experience and have some quality time from their busy life so it could be
worth it for them.
 Demographic Segmentation
 Age - Our main targeted group is 15-30 and 31-45 because there are more
energetic and interested.
 Gender - In our survey we can say 45 % female and 55% male were interested
for this.
 Psychographic Segmentation
1. Lifestyle - People who are sports person and outgoing person this gives them
great adventure
2. Personality – It is a new option of fun for social and outgoing person but some
country it is a great way to release their frustration.
 Behavioral Segmentation
 Unaware – In our survey we saw most of the people doesn’t know about it also
they are interested. For the male people who are student it is a new fun fact for
them and for female student it is a way for them to do something more
interactive rather than spending time at home. Also other people beside student
think it is something new and an option for them to enjoy and not look like a
kid.

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POSITIONING
Our Business Plan
We will look at the goals we’ve set for ourselves and analyze the services we offer. Think about
how our services fulfill a need or solve a problem for a potential customer. Also, this makes us
stand out from other entertaining service we have in our country.
To make a business successful, we have to make a proper efficient and effective plan to position
and grab our target audience. We have selected a service that our customer is looking for because
now time everyone is so busy in life that they want some time out – and we will give them the best
time out. Also most of people are forgetting what is actually outdoor game, the more indoor come
to market more people confine themselves in house, and this is a service which will give them a
real life experience and the fun of outdoor game.
Starting of our survey
We did our primary research by surveying, interviewing and talking with some groups. Though
primary research is time consuming, it allowed us to get answers to questions specific to our
business.
After survey
After research, we made a customer profile. It is a detail description of who our customer is and
this also includes demographic, behavioral and psychographic information.
Name of our product, its logo and slogan is
“Paintball Camp”
Don't just play games,
experience it!!!

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MARKETING MIX
 Product: Our product is an entertainment based product. It is assigned for all those
people who want to get out of their busy schedule and have some proactive which doesn’t
only consist physical work also fun, thrill and enjoyment.
 Price:Entry fee, all the equipment, costume in total they have to pay 500tk per game all
equipment consist of
1) Jumpsuit
Product
Price
Place
Promotion

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2) Paintball marker
3) Pellets (ammunition)
4) Mask or goggles

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 Place:As our service is already unique, there is no competitor for us till now but still
we want our place to be natural and free place so that players can enjoy themselves and
have fun with all running and gaming. That is way we choose SAVAR for our customer
comfortableness.
 Promotion: We are going to use different types of media and channel for our
promotion, to make people more interested and aware of our new service, also to attract
them.
1. Public Relations:
Developing a positive relationship between the organization and the media
and the public. Good public relationships involves not only creating favorable
publicity through the media but also involves minimizing the impact of
negative situations.

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2. Traditional media:
We would use some traditional media to aware people of our product, like-
billboard, radio, newspaper, TV etc. people are connect to this media one way
or another so it will make them know about us. Rather being old, traditional
media has its own unique importance in the society.
3. Digital media:
Virtual world is one of the most loved way to stay connected to others,
everyone connected through this, so we will make sure to be more connected
with them by this we can promote ourselves by different digital media like-
Facebook, YouTube, Instagram, Twitter, LinkedIn, Google account, Gmail,
pin interest, Tumblr etc.

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4. Sponsorship of Sports:
As our service more or phycically active game, if we do sports sponsorship it
will attract people who love sports so they can try our service cause it will not
only give then experince of something totally new it will also entertain them.
5. Brand Ambassador:
There is many celebrity people love when we get a brand ambassador it will
increase our customer for sure, especially if they are from cricket field
because the craze for cricket in our country is really huge so people are bound
to get attract.

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PRODUCT FEATURES
 Great exercise for the body and mind
 It’s a great way to relieve stress
 Get to hang out with your friends and family
 Allows you to escape to somewhere else
 You get to shoot at each other
 While working on teamwork
 New friendships are formed
 We play for the competition
 Statistically safer than other sports
 Enables strategic thinking
 Travel around to different tournaments
 Play others from around the world

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CONCLUSION
Paintball legend Matty Marshall said once
“This isn’t a game; it’s a fight. Knuckles bare, fists clenched white, all weapons approved, and
the bastards of the world are waiting in the shadows with broken bottles and big grins. And this
fight is fought every day. On long highways, dirty couches and floors, rock hard dirt fields and
shaking planes. In foreign lands, lost, hated, broke. It’s the battle to prove to the world that your
small part, your pinprick slice of existence, matters. That even if the sun explodes tomorrow and
scatters us screaming into the void, we go smiling because we had faith in ourselves, faith to
gather a tribe and try to make our own reality. Nobody gives you anything until you make them
understand. That’s why we formed this team, to make people understand.”
Although it’s completely new in our country but it is still something interesting. Many country
have this game and it is one of the safest game in sports.
It is not only a good sport it also is good for release stress and frustration. Even though many
people don’t know about paintball, it’s actually played worldwide.

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REFERENCE
https://en.wikipedia.org/wiki/Paintball
http://www.concordgroup.net/
http://www.slideshare.net/
https://en.wikipedia.org/wiki/List_of_paintball_leagues
http://www.melbournepaintballing.com.au/legal-age-limit-for-paintball-in-
victoria/#.V6jyIoVOIdk
http://socialpaintballleague.com/
https://www.buzzfeed.com/earleymichael/top-10-insane-paintball-fields-around-the-world-mzfo

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APPENDIX
Product Survey
Name: Gender: Age:
1. What do you do to enjoy your leisure?
2. What kind of sports do you enjoy?
3. Would you rather prefer to play computer games or outdoorgames?
4. Do you miss your childhood time when you would play proactively?
o Yes o No
5. If there was something like call of duty that you can play in real life would you
play it?
o Yes o No
6. How much will you be willing to pay for such a game?
o 300tk o 700tk o 500tk o 1000tk
7. Have you ever heard of paintball?
o Yes o No

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8. What would your reaction be if someone playfully covered you in paint?
9. Would you like to have a real life battle feeling?
o Yes o No
10. Would you like spend 3000tk for a PS virtual game or pay 500tk for our real
life battle feeling?
What do you think about Paintball Camp?
Would you like to come and have a battle in Paintball Camp?
o Yes o No
If, no why not?