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INTRODUCTION
 Safwat Khan
 Bilal shafi
 Israr Ahmad
Tourism in Pakistan
 In Pakistan, tourism is a growing
industry.
 In 2010, Lonely Planet termed
Pakistan "tourism's 'next big thing'.
 The country has several historical and
cultural heritage sites.
 Pakistan was ranked The Best Holiday
Destination for 2020
 Third-highest potential adventure
destination in the world for 2020.
 Government has launched online visa
services for 175 countries.
Tourism
Contribution
To GDP
 World Tourism and Travel Council predicts that Pakistan’s
tourism industry has the potential to grow to around US$ 39.8
billion within a decade.
 The government is confident that tourism would be
contributing Rs.1 trillion to Pakistan economy by 2025.
 Tourism increases international trade and commerce.
 Tourism is one of the largest sources to generate employment
opportunities.
Contribution of
travel and
tourism to GDP
as a share of
GDP - Ranks
Contribution of
tourism to
Pakistan GDP
 According to the World Travel
& Tourism Council (WTTC), in 2019,
the contribution rate of tourism industry
to Pakistan's GDP was 5.9%, creating 3.9
million jobs.
 In 2020, contribution of travel
and tourism to GDP for Pakistan was 21.3
billion US dollars which make 7.2% of
GDP. Contribution of travel
and tourism to GDP of Pakistan increased
from 4.3 billion US dollars in 2001 to 21.3
billion US dollars in 2020 growing at an
average annual rate of 9.11%.
Tourism under Prime
Minister Imran Khan
Online Visa for Residents of 175
Countries
KPK Tourism Revamp
Pakistan Tourism Summit 2019
End to NOC
Online Visa for Residents
of 175 Countries
Earlier this year, Prime Minister of
Pakistan, Imran Khan introduced a new e-
visa policy to attract tourists from all
around the world. The updated system
allows visitors from 48 countries to
receive the visa on arrival while residents
of more than 175 states can avail online
visa services.
KPK Tourism
Revamp
State of the art Camping Pods have
been installed in many areas of Khyber
Pakhtunkhwa including Thandiani,
Sharan Forest Kaghan, Bishigram,
Swat, and Gabin Jabbin. More regions
of KP will have these adventurous
vacation pods installed. This initiative
has attracted numerous tourists to the
scenic spots of Khyber Pakhtunkhwa.
The tourism usually begins in June, but
the camping pods helped earn Rs 2.4
million in the last two months of Spring
season.
Pakistan Tourism
Summit 2019
The government made another effort by
organizing “Pakistan Tourism Summit
2019” in Islamabad. It was a commendable
initiative to uplift tourism in the country.
Many international vloggers were invited
including EvazuBeck, Trevor James, Rosie
Gabrielle, Mark Wiens, Amel Lamloum, and
Alex Reynolds.
These vloggers have fallen in love with the
beauty of this country and its warm-hearted
locals. They show the real and positive
image of Pakistan through their social media
channels thereby attracting more and more
foreign travelers to the country.
Increased Interest
of Foreign Airlines
With the updated visa policy and
improved security situation,
international airlines have shown
interest to resume their flight operations
from Pakistan. These airlines are
British Airways, Air France, Norwegian
Air, and Saudi Airways.
End to NOC
To attract more tourists, the
government ended the No Objection
Certificate (NOC) requirement for
foreigners so they can move freely and
enjoy every bit of Pakistan’s beauty.
Moreover, Pakistan is ready to
welcome five new airlines this year
including Afeef Zara Airways, Air Sial,
Go Green, Askari Air, and Liberty Air
Top Tourism Sites In Pakistan
 Hunza Valley
 Mohenjo-Daro
 Harappa
 Himalayan hill stations.
 Chitral valleys.
 Diemer District of Gilgit Baltistan
 Swat Valley
Mohenjo-Daro
 Mohenjo-Daro is an archaeological
site in the province
of Sindh, Pakistan.
 Built around 2500 BCE
 The site was designated
a UNESCO World Heritage Site in
1980.
 The site is currently threatened by
erosion and improper restoration.
HUNZA
 Hunza is a mountain valley in the
autonomous Gilgit-Baltistan.
 The Hunza valley is situated at an
elevation of 2,438 meters (7,999
feet).
 The region has several surviving
Buddhist archaeological sites.
KALASH OF
BIRIR VALLEY
 Kalash, also called Weigela or Wai.
 2.5 hours from Chitral City
 Residing in the Chitral district
of Khyber-Pakhtunkhwa province.
 Population of about 8000.
 Smallest minority group in Pakistan.
Nanga Parbat
 Nanga Parbat, also
called Diamir situated in the western
Himalayans.
 One of the world’s tallest mountains,
26,660 feet (8,126 meters) high.
 Austrian climber Hermann Buhl was
the first to reach the top in 1953.
 The British Alpine climber Albert F.
Mummery led the first attempt to
ascend the glacier- and snow-covered
mountain in 1895, but he died in the
attempt.
K2
 Second highest mountain in world.
 K2, at 8,611 meters (28,251 ft)
above sea level.
 It is located on the China-Pakistan
border between Baltistan.
 The summit was reached for
the first time by the Italian climbers
Lino Lacedelli and Achille
Compagnoni.
Impacts Of Pakistan
Tourism On Employment
 Travel agents.
 Tour Guide
 Transportation
 Earning By The Entry Tickets
 Hotels Manager
 Restaurant Or Food Stalls
Travel Agent
 Tourism is firstly enhancing the
opportunities for the travel agents or
the travel companies. when the
tourism increases in the country,
then the multiple travel companies
will be organized for the better
services. Then it is indirectly,
improves our economy.
Tour Guide
 As we know it, tourism sector is
happily flourishing in the Pakistan.
Therefore, the foreigner tourists or
the locals need a tour guideline or
the guideline for the historical
places, so, for their services many
vacancies already launched for the
tour guides to facilitate the visitors
or the tourists. Thus generating more
employments opportunities.
Transportation
 Obviously, to explore any specific
part, the visitors required the
comfortable transportation. Suppose,
after visiting the Lahore city, tourists
want to expose the city of lights in
Pakistan. So, the intercity travel,
transportation services also get the
better earning sources, when
passengers reserve the Lahore To
Karachi Flights. In this way, the
transport sector also achieves the
welfare or in the Karachi, visitors
hire the buses or private cab, then it
also the part of the earning for the
citizens.
Earning By The Entry
Tickets
 The historical places are charged the
entry tickets to the individual,
according to the tourism impact on the
employment; it also imposes the
beneficial reflection. The tourists
eagerly pay the money for buying
entry tickets and go inside to see the
architectural beauty and know about
the stories behind the places.
Hotels Manager
 After reading above information, it is
known fact; the tourists must need a
hotel or the residence staying places,
where they go to take rest for a while
after exploring the vibrant culture of the
Pakistan. The citizens can provide the
services to find out the best hotel,
according the tourists demand that is
near to the touristy spots and earn the
handsome money.
Restaurant Or Food
Stalls
 We know the food stalls, sounds a
local or poor, but it can run a poor
family. The major positive impact of
the tourism is reflected on the small-
town families. They can get benefits
by organized the food stalls near to
the visiting places because tourists
have keenly interest to eat the local
foods and the Pakistani local food
already rule on the world. On the
other hand, the restaurant or cafe
also can maintain to provide the
luxurious food services with the
delicious taste.
Thank You

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Pakistan's Growing Tourism Industry and Its Contribution to GDP

  • 1. INTRODUCTION  Safwat Khan  Bilal shafi  Israr Ahmad
  • 2. Tourism in Pakistan  In Pakistan, tourism is a growing industry.  In 2010, Lonely Planet termed Pakistan "tourism's 'next big thing'.  The country has several historical and cultural heritage sites.  Pakistan was ranked The Best Holiday Destination for 2020  Third-highest potential adventure destination in the world for 2020.  Government has launched online visa services for 175 countries.
  • 3. Tourism Contribution To GDP  World Tourism and Travel Council predicts that Pakistan’s tourism industry has the potential to grow to around US$ 39.8 billion within a decade.  The government is confident that tourism would be contributing Rs.1 trillion to Pakistan economy by 2025.  Tourism increases international trade and commerce.  Tourism is one of the largest sources to generate employment opportunities.
  • 4. Contribution of travel and tourism to GDP as a share of GDP - Ranks
  • 5. Contribution of tourism to Pakistan GDP  According to the World Travel & Tourism Council (WTTC), in 2019, the contribution rate of tourism industry to Pakistan's GDP was 5.9%, creating 3.9 million jobs.  In 2020, contribution of travel and tourism to GDP for Pakistan was 21.3 billion US dollars which make 7.2% of GDP. Contribution of travel and tourism to GDP of Pakistan increased from 4.3 billion US dollars in 2001 to 21.3 billion US dollars in 2020 growing at an average annual rate of 9.11%.
  • 6. Tourism under Prime Minister Imran Khan Online Visa for Residents of 175 Countries KPK Tourism Revamp Pakistan Tourism Summit 2019 End to NOC
  • 7. Online Visa for Residents of 175 Countries Earlier this year, Prime Minister of Pakistan, Imran Khan introduced a new e- visa policy to attract tourists from all around the world. The updated system allows visitors from 48 countries to receive the visa on arrival while residents of more than 175 states can avail online visa services.
  • 8. KPK Tourism Revamp State of the art Camping Pods have been installed in many areas of Khyber Pakhtunkhwa including Thandiani, Sharan Forest Kaghan, Bishigram, Swat, and Gabin Jabbin. More regions of KP will have these adventurous vacation pods installed. This initiative has attracted numerous tourists to the scenic spots of Khyber Pakhtunkhwa. The tourism usually begins in June, but the camping pods helped earn Rs 2.4 million in the last two months of Spring season.
  • 9. Pakistan Tourism Summit 2019 The government made another effort by organizing “Pakistan Tourism Summit 2019” in Islamabad. It was a commendable initiative to uplift tourism in the country. Many international vloggers were invited including EvazuBeck, Trevor James, Rosie Gabrielle, Mark Wiens, Amel Lamloum, and Alex Reynolds. These vloggers have fallen in love with the beauty of this country and its warm-hearted locals. They show the real and positive image of Pakistan through their social media channels thereby attracting more and more foreign travelers to the country.
  • 10. Increased Interest of Foreign Airlines With the updated visa policy and improved security situation, international airlines have shown interest to resume their flight operations from Pakistan. These airlines are British Airways, Air France, Norwegian Air, and Saudi Airways.
  • 11. End to NOC To attract more tourists, the government ended the No Objection Certificate (NOC) requirement for foreigners so they can move freely and enjoy every bit of Pakistan’s beauty. Moreover, Pakistan is ready to welcome five new airlines this year including Afeef Zara Airways, Air Sial, Go Green, Askari Air, and Liberty Air
  • 12. Top Tourism Sites In Pakistan  Hunza Valley  Mohenjo-Daro  Harappa  Himalayan hill stations.  Chitral valleys.  Diemer District of Gilgit Baltistan  Swat Valley
  • 13. Mohenjo-Daro  Mohenjo-Daro is an archaeological site in the province of Sindh, Pakistan.  Built around 2500 BCE  The site was designated a UNESCO World Heritage Site in 1980.  The site is currently threatened by erosion and improper restoration.
  • 14. HUNZA  Hunza is a mountain valley in the autonomous Gilgit-Baltistan.  The Hunza valley is situated at an elevation of 2,438 meters (7,999 feet).  The region has several surviving Buddhist archaeological sites.
  • 15. KALASH OF BIRIR VALLEY  Kalash, also called Weigela or Wai.  2.5 hours from Chitral City  Residing in the Chitral district of Khyber-Pakhtunkhwa province.  Population of about 8000.  Smallest minority group in Pakistan.
  • 16. Nanga Parbat  Nanga Parbat, also called Diamir situated in the western Himalayans.  One of the world’s tallest mountains, 26,660 feet (8,126 meters) high.  Austrian climber Hermann Buhl was the first to reach the top in 1953.  The British Alpine climber Albert F. Mummery led the first attempt to ascend the glacier- and snow-covered mountain in 1895, but he died in the attempt.
  • 17. K2  Second highest mountain in world.  K2, at 8,611 meters (28,251 ft) above sea level.  It is located on the China-Pakistan border between Baltistan.  The summit was reached for the first time by the Italian climbers Lino Lacedelli and Achille Compagnoni.
  • 18. Impacts Of Pakistan Tourism On Employment  Travel agents.  Tour Guide  Transportation  Earning By The Entry Tickets  Hotels Manager  Restaurant Or Food Stalls
  • 19. Travel Agent  Tourism is firstly enhancing the opportunities for the travel agents or the travel companies. when the tourism increases in the country, then the multiple travel companies will be organized for the better services. Then it is indirectly, improves our economy.
  • 20. Tour Guide  As we know it, tourism sector is happily flourishing in the Pakistan. Therefore, the foreigner tourists or the locals need a tour guideline or the guideline for the historical places, so, for their services many vacancies already launched for the tour guides to facilitate the visitors or the tourists. Thus generating more employments opportunities.
  • 21. Transportation  Obviously, to explore any specific part, the visitors required the comfortable transportation. Suppose, after visiting the Lahore city, tourists want to expose the city of lights in Pakistan. So, the intercity travel, transportation services also get the better earning sources, when passengers reserve the Lahore To Karachi Flights. In this way, the transport sector also achieves the welfare or in the Karachi, visitors hire the buses or private cab, then it also the part of the earning for the citizens.
  • 22. Earning By The Entry Tickets  The historical places are charged the entry tickets to the individual, according to the tourism impact on the employment; it also imposes the beneficial reflection. The tourists eagerly pay the money for buying entry tickets and go inside to see the architectural beauty and know about the stories behind the places.
  • 23. Hotels Manager  After reading above information, it is known fact; the tourists must need a hotel or the residence staying places, where they go to take rest for a while after exploring the vibrant culture of the Pakistan. The citizens can provide the services to find out the best hotel, according the tourists demand that is near to the touristy spots and earn the handsome money.
  • 24. Restaurant Or Food Stalls  We know the food stalls, sounds a local or poor, but it can run a poor family. The major positive impact of the tourism is reflected on the small- town families. They can get benefits by organized the food stalls near to the visiting places because tourists have keenly interest to eat the local foods and the Pakistani local food already rule on the world. On the other hand, the restaurant or cafe also can maintain to provide the luxurious food services with the delicious taste.