2. Universidad Camilo José Cela (UCJC) is a 21st
Century University, ranked 8th best private college
in Spain by the daily newspaper El Mundo, and
one of the fastest growing universities in number
of students over the past decade, according to the
National Statistics Office (INE).
UCJC is known as “The 2.0 University” due to the
role technology plays in its teaching and learning
model, and for its dynamic use of social networks to
connect people and with people.
The Faculty of Communication Sciences
offers a comprehensive range of programmes
covering all areas in the communication sector,
with a unique and unrivalled choice in the field
of protocol through degrees such as Protocol
and Organisation of Events and the Master’s
Degree in Management Protocol, Production,
Organisation and Event Design.
3. The Institute of Protocol and Events (ISPE) is a
specialized institution offering higher education
and professional development programmes
in protocol, production, design and event
planning, as well as in corporate and institutional
communication.
ISPE was created in October 2010 to meet the
growing market demand for top quality training
in event organisation, and has since become the
leading institution in its field in Spain and one
of the most recognised in Europe.
4. ISPE is backed by reputed professionals in the
institutional and business world, with which our
professors have direct professional involvement. Our
faculty carries out expert, quality research in their fields.
In 2012, we created ISPE Corporate in order to
bring our specialised training and services to the
area of corporate communication, transforming
corporate events and shaping new generations of
communication professionals.
isPE Corporate
http://www.ispecorporate.com/es/
5. Studies
ISPE-UCJC MBA
This programme is designed to prepare our students
to confidently access the job market in the areas
of business and institutional event management,
protocol, institutional relations, marketing,
conferences and meetings, design shows and graphic
design, with a strong communication component.
The MBA combines the most advanced learning
methodologies, engaging students through case
studies, or business simulations, amongst others.
MASTER’S DEGREE
This master’s degree covers all sides of event
organisation, such as their technical, artistic or
logistical aspects.
The programme enables students to lead protocol,
events and teams in complex and diverse
professional scenarios, working for management
companies or in institutional and business events,
where it is essential to manage budgets, relations
with clients, contractors, suppliers and customers,
and human resources.
OFFICIAL UNDERGRADUATE DEGREE
From their first year, undergraduate students are directly
involved in their future professional activity, through
practical projects and assignments, and contact with
events and companies in the sector.
The programme attracts both young students seeking to
enter the industry, as well as experienced professionals
interested in having an officially recognised degree.
More information
ISPE-UCJC MBA
http://www.protocolo.eu/es/oferta-academica/mba
MASTER’S DEGREE
http://www.ucjc.edu/index.php?section=estudios/titulaciones/
masters-posgrados/direccion-protocolo-produccion-organizacion-
diseno-eventos
OFFICIAL UNDERGRADUATE DEGREE
http://www.ucjc.edu/index.php?section=estudios/titulaciones/
titulaciones-oficiales/titulaciones-grado/organizacion-eventos
OTHER STUDIES
http://www.protocolo.eu/es/oferta-academica
6. Internships
ISPE and UCJC believe in the importance of practical
training and career guidance for students. We have
educational cooperation agreements with more than
100 companies and institutions in various sectors
such as Repsol, Academia de Cine, Warner Bros,
Eurostars Hotels or Madrid Open Tennis, and we are
constantly adding new agreements.
We offer more than 400 internships per year and
participate in events of the greatest importance and
impact such as Goya Awards, Handball World Cup,
Prince of Asturias Prize, Madrid Fusion, and music
festivals like Viñarock, Arenal Sound or Mulafest.
7. Student
profiles
Event Management students have a vocational
profile. They seek a career in a rising sector and have
a cutting-edge, creative concept of what their job
should be like. Our students are autonomous, have
professional initiative and strong communication
skills, and train with reputed active professionals
through practical methods and in real events.
Areas student interest:
• Event Organisation
• Artistic Production
• Design, Creativity and Event Trends
• Stage Management
• Stage Design
• Graphic Design
• Communication Management
• Media Planning
• Social Networks
• Strategic Planning and Accountability
• Public Relations
• Marketing and Advertising
• Institutional Relations in the Private and Public Sector
• Organisation of Meetings and Conferences
• Image and Brand Consulting
• Agencies and Companies Involved in the Organisation
of Events
8. Internship
selection
The internship programme takes place in the
framework of an Educational Cooperation
Agreement signed between the University and
the company. Students are covered by university
insurance during the internship period.
The University opens a call to all interested students
and then selects, together with the company, the most
suitable profiles for the position.
9. isPE and UCJC
in social networls
ISPE and UCJC have high impact in social networks.
For example, the last event organised by ISPE and
UCJC reached nearly 2 million references in only two
days.
Leading professionals in fashion, communication,
cultural industries and event management have
participated and contributed to our programmes and
are linked to our social network profiles. Fashion
bloggers and experts María León, María Escoté o
Mayte de la Iglesia, or journalists such as RNE’s
Pepa Fernández and PRISA’s Pedro Zuazua are
interlinked to us in social networks.
10. Impact in
Social Networks
We have been active in social networks during key
sporting events in which our students have worked,
such as the 2013 Handball World Cup hosted
in Madrid and won by Spain, the Madrid Tennis
MUTUA Open, the “Match for Hope” organised
by Spain’s football captain Iker Casillas or the
Comunidad Valenciana Moto GP Grand Prix.
Our students and social network profiles have also
been active during important cultural events such
as the Goya Awards Gala, the launching in Spain
of Grazia magazine, the presentation of the musical
“Marta tiene un marcapasos”, and the Arenal Sound
and Viñarock festivals, amongst others, with retwitts
of intenational artists and bands like Alejandro Sanz,
Metronomy or Káiser Chiefs.
We were present and active in important moments of
the social agenda such as Madrid Fashion Week, or
solidarity events such as UNCHR’s World Refugee Day,
both with great impact in social networks.
11. Social Network
Management
FACEBOOK
www.facebook.com/ispeprotocolo
Facebook is ISPE’s main showcase in social
networks, with 2,000 followers and reaching 6,000
people weekly.
News, activities and events in which UCJC and ISPE
take part are updated daily in our profile, where
sector events, and images from student projects are
also shared.
IPSE documents each activity, taking pictures of
students, speakers, and events that are later shared
so students and followers know what our students
are up to on a daily basis.
Students share and comment pictures, interacting
through our profile.
TWITTER
@ispeprotocolo
@eventosucjcispe
ISPE has two Twitter accounts. @ispeprotocolo is our
institutional profile, whereas @eventosucjcispe is used
exclusively for practical assignments.
Our institutional profile posts industry and institutional
news, as is the case with Facebook. Through this
profile, student activities and photos are tweeted in real
time.
Each activity has its own hashtag through which
students share their experiences, and comment on what
is taking place in the workshop or event.
The practical assignment profile aims to inform students
and followers of what hands-on projects are happening
or are available to students.
Students, as they do through the institutional twitter,
share their experience of the event they are organising
and managing.
12. YOUTUBE and VIMEO
ProtocoloUCJCeISPE
Each event and activity has a photographic summary
in video format, available to students and followers.
Content can be accessed through YouTube, or
Vimeo for devices which can display YouTube.
Video summaries of each term and of the whole year
are also produced and posted online.
FLICKR
http://www.flickr.com/photos/
63629752@N06/
http://www.flickr.com/photos/
universidad-camilo-jose-cela/
ISPE has a repository of over 3,000 images of
events, projects and activities in which ISPE and
UCJC students have participated. Flickr allows to
share high-definition images with users.
Users without a Facebook account can easily access
our institutional photographic content.
SLIDESHARE
http://www.slideshare.net/
ucjc
http://www.slideshare.net/
ispe_protocolo_eu
Slideshare allows users to publicly or privately share
slide presentations. ISPE uses the site to share student
experiences, projects and assignments. Slideshare was
chosen as one of the best online educational tools in
2010.
LINKED-IN
Linked-in is a professional and business networking
platform, in which a great number of students and
professionals show their affiliation with us and direct
visits to our institutional website.
13. Buenas Noticias
In addition, UCJC also publishes Buenas Noticias,
the newspaper of good news, a student run
publication which focues on positive national and
international developments. Buenas Noticias
has received widespread news coverage from
outlets such as The New York Times or Swedish
Television.
http://www.ucjc.edu/index.php?section=buenas-
noticias
14. What they have
said about us
“What you bring to each event is very important.
Now that we are working on the Nominee Celebration
or the Goya Award Gala, we count on you again. Your
work makes things easy for us. Your professionalism
is immense.”
Judith Collel
Vicepresident, Spanish Academy of Cinema Arts
and Sciences
“Without a doubt, student participation is very
positives, especially when they have work in
life events. They face situations with great
professionalism because they have applied in
practice the theory they’ve been taught, with great
dedication.”
Cristina de Val
Institutional Relations Director, Office of the Mayor,
Móstoles
“I wanted to congratulate and thank your students
because they have performed outstandingly in all the
tasks we have asked of them. We will be delighted to
continue our partnership with you in future events.
I believe it has been a great experience for all.”
Lourdes Plana
Partner-Director, Madrid Fusión
“Our congratulations to the wonderful team of future
professionals with which we have had the pleasure
to share protocol responsibilities these past few days
at Caja Mágica. If there’s something to remember,
something really worth retaining, it’s a great and
generous protocol staff.”
Organisation and Protocol Team
2013 Handball World Cup
“ISPE and UCJC students have brought a fresh
perspective on event organisation to our Festival.
In spite of their youth, they are able to complete
each assignment with new and creative approaches
to production and organisation. They combine good
training with eagerness to do a good job.”
Juan Carlos Vidal
Coordinator of Institutional Relations and Human
Resources, ARENAL SOUND and VIÑAROCK Festivals
15. Partners We have partnered with reputed professionals
that can give solid references about what we do:
Alfredo Aza
Former Communications Director, Aena Aiports
Jose María Palomares
Marketing & Communication Manager, Telefónica
Miguel Pintado
Madrid Events Director, Warner Bross
Adrián González
Press Officer, European Tour of Cirque du Soleil
Natalio Grueso
Former Director, Oscar Niemeyer International Cultural
Centre, and current Director of Teatros del Canal,
Madrid
Fernando Pajares
Communication Department, Ibero-American General
Secretariat.
David San José
Comunicación Director at FIAT
Oscar Tesón
VJSpain Director and videomapping expert
Several other professionals working in artistic
production, event maganement, catering…
16. T 915 153 314
Calle Moscatelar, 10-12. 28043, Madrid.
F 914 151 012
info@protocolo.eu
www.protocolo.eu
www.ucjc.edu
