Presentation given at the International BPM Conference (virtual), Sevilla, Spain, 17 September 2020

1. Explorative Process Design Patterns
Michael Rosemann
18th International Conference on Business Process Management
Sevilla, 17 September 2020

2. BPM 2020: Explorative Process Design Patterns Slide 2
Research Context
t
$
Cost
Revenue
- Revenue Resilience

3. Research Question
What are the explorative process design patterns
that help creating new process value?
BPM 2020: Explorative Process Design Patterns Slide 3

4. Related Work
- Process Improvement
• Weakness patterns (aka anti patterns)
• Manual or automated (simulation, process mining)
• Comprehensive exploitative methodologies
• Lean Management, Six Sigma, Robotic Process Automation,
Theory of Constraints
• Process improvement patterns
• Facilitating techniques
• Brainstorming, acting-out, NESTT, opportunity canvas
BPM 2020: Explorative Process Design Patterns Slide 4

5. Research Method
Studied organisations with growing revenue where the actions
• had to have an impact on the revenue resilience of the organisation,
• could be conceptualized from a process viewpoint,
• were not grounded in the design of a new process, and
• could be articulated in the form of an explorative design pattern
BPM 2020: Explorative Process Design Patterns Slide 5

6. Explorative Process Design Patterns
Attribute Meaning
Context Dominating exploitative view, motivation
Definition Description of pattern
Value Type of value monetization (e.g., new product revenue)
Pattern Semi-formalization
Example Selected cases (post-action coding)
Guideline For the application of the design pattern
BPM 2020: Explorative Process Design Patterns Slide 6

7. 1 - Process Generalization
• Explore using process capability for new products/services (tokens)
• Uber continues to generalizes its mobility process
• People (Uber)
• Pizza (UberEats)
• Passengers (Qantas)
• Patients (US Health)
• Pets (Uber Pets)
• Parcels (Uber Connect)
• Potatoes (Uber Direct)
BPM 2020: Explorative Process Design Patterns Slide 7

8. 2 - Process Expansion
• Explore extending the process scope
• Pre-process:
• Food delivery companies open dark kitchens informed
by purchase orders
• Post-process
• Tesla offers a make-to-evolve products (‘continuous
connectivity’)
BPM 2020: Explorative Process Design Patterns Slide 8

9. 3 - Process Differentiation
• Explore a fee-for-process-convenience model
• Payment for time saving
• Theme parks, ATMs, security checks, electronics repair
• Premium models (e.g., airports)
BPM 2020: Explorative Process Design Patterns Slide 9

10. Design Patterns Comparison
BPM 2020: Explorative Process Design Patterns Slide 10

11. Limitations
• Lack of primary data and no comprehensive secondary
data analysis – limited insight and validity
• No formalization of patterns
• Limited contextualization of the pattern, i.e. context factor,
capabilities needed, implications
BPM 2020: Explorative Process Design Patterns Slide 11

12. Outlook
• Study feasibility, desirability and viability of each design pattern
• Integrate with business model patterns research
• Related case studies
• Potential to automate (recommender system)?
BPM 2020: Explorative Process Design Patterns Slide 12

13. Michael Rosemann
Centre for Future Enterprise
Queensland University of Technology
W www.michaelrosemann.com
T ismiro
E m.rosemann@qut.edu.au