3. Social Media is
Consumer generated media It is media that is
designed to be shared, sharing means that it is easy to
comment on, that it is easy to send, there are no costs
associated with viewing the media and last but not
least it is always available.
Social media enables people to share information
with friends and colleges using the Internet
5. Social Networking
Social Networking is the use of communities to
engage with others: Facebook, MySpace, LinkedIn,
Twitter. Social Networking sites often include social
media tools to facilitate the interaction and
conversation
7. Why is Social Media important?
If your kids are awake they are probably online
The average young American now spends every
waking minute – except the time in school – using a
smart phone, computer, TV or other electronic device
according to a new study from the Kaiser Family
Foundation. Those ages 8 – 18 spend more than 7
hours a day with such devices. And that does not
count the hour and a half that youths spend texting or
talking on their phones
8. 16 to 24 year olds
They have higher demands!!
Growing up online has shaped how teens and young
adults receive, process and act on information. They
expect information to be brief, instant and always on
(there are no office hours)
9. Peer Endorsement
The vast majority of people report the opinion they
trust most is from ‘someone like me’. For the first
time in our history, peers have bested the wisdom of
experts
Peer endorsement is the single greatest decision-
making accelerant. Through Social Media, peer
influence cycles are happening at a velocity never
before seen. Decision making is clearly becoming
more social
11. How popular are Social Networks?
According to the analysts at Hitwise, social networks
in general are more popular than search engines in
some parts of the world
Facebook’s overall web traffic pulled ahead of
Google’s for the first time in the U.S. in March of this
year.
Facebook dominates the current crop of social
networks, accounting for the majority (55%) of all
social site visits. When compared to the wider web,
Google gets around 9.3% of all web traffic, while
Facebook captures just over 7%
12. Why do colleges invest in Social
Media?
For many of the same reasons they invest in more
traditional marketing and advertising
Create awareness
Encourage connection
Inspire loyalty
Create ambassadors
Recruit best fit students
Build powerful relations with alumni
Create stronger reputations
13. Irish HEIs usage of Social Networks
Private Colleges have been much faster to adopt
social communications than public colleges
Public sector -greater usage in the last 9 months
How do we rate compared to our main competitors?
14. What is Social Media and how can
you use it to enhance student
support?
Social Media provides context, pictures, words,
shared meaning
Facebook, YouTube ( some examples –education
programme information, housing, orientation,
announcements)
