PTCL is the largest telecommunication company in Pakistan, holding over 2000 telephone exchanges across the country. The government owns 62% of shares in PTCL. It has a vision to be the leading ICT provider in the region through customer satisfaction and shareholder value. PTCL has a hierarchical management structure led by a President and CEO, with senior vice presidents and executive vice presidents overseeing different departments like operations, finance, marketing, and human resources. While PTCL has a strong market position due to its infrastructure, it faces challenges like inefficiency, nepotism, and increasing competition from other telecom companies.
4. Largest telecommunication company
Holds the status of backbone of the country
Company consist of around 2000 telephone
exchange across the country
Government holds 62% shares of it
PTCL has hailed successful privatized when
26% of shares and control was sold to Etisalat
Telecommunications and the 12% to public
Profits till 31st March are 2,916.318,000
5. “To be the leading information & communication
technology service provider in the region by
achieving the customer satisfaction & maximizing
the shares holders values “
“To provide a learning environment &
tools to help our customer reach their
full potential”
10. The visionary leadership and hardworking
management team has led PTCL to hold this
top position in the business market. The
Management comprises of:
13. PTCL management does it planning to achieve its defined goals and
developing a comprehensive sets of plan to integrate and coordinate
organizational work. They do both long term planning and short term
planning to get their corresponding outcome or profit. Its planning tools
involve:
Budgeting
Probability Theory
Scheduling
PERT network Anaylsis
14. Organizing is the second
management function. The
following steps are taken by the
PTCL in organizing their goals and
objectives:
15. PTCL have very effective leadership which involves managing
people and the work through the means of motivation. It
involves
Provide security &
insurance
Promotion
Provide working
environment
Better hygienic conditions
Free medical facility
Bonus and salary packages
16. There are certain performances standards for
evaluating results. There is strong culture of making
records and reports which tells about the progress of
the company. So, they use these reports for comparing
their performance. Corrective actions are taken to
regulate operations, remove deficiencies and improve
performance.
17. Human Resource Department Finance Department Technical Department
Marketing DepartmentOperational DepartmentPayable Department
18. It is working under SEVP & GM at regional centers.HR manager plays a very
important role in hierarchy, and also in between the higher management and low
level employees. The management of PTCL considers that in order to stay
competitive and to meet the needs of their customers they should focus on their
employees.
19. Chain of Command of HR Department:
President
Chief Executive HR
SEV President HR
Vice President HR
G.M HR
Director
Senior Manager
20.
21. This department is divided into following three sub-sections:
• Finance
• Accounts
• Revenue
The Finance Wing deals with the revenue matters of the company & the
Accounts Wing is responsible for proper book-keeping of the financial
transactions, commercial audit & preparation of periodic accounts of the
company. The Accounts Office of PTCL is in Lahore.
23. Finance system of the organization
Accounting system of the
organization
Mobilization of funds
Generation of funds
Allocation of funds
24. Marketing Department handles all the marketing activities concerning to PTCL
brands & services. Sub Departments of marketing department includes:
• Brand Activation
• Value Added Service
• Marketing Finance
• Marketing Operations
• Media Planning (Market Strategies)
25. Marketing Department Hierarchy:
CMO (HD.ISB)
Head of Departments
(HD.ISB)
Assistant Managers
(Reg.)
Senior Executive
(Reg.)
Management
Trainee (Reg.)
Internees
(Reg..)
28. Maintaining data of vehicles of RGMS and revenue department.
Arrangements of payment of third party staff before 1st of
Maintaining record of attendance of Finance and Revenue Department
Issuing of tax certification both to employees and vendors.
29. Manages operations of PTCL HQ, with regional offices,
branches, and, subsidiaries as well as with other corporations.
The Operational Department further divided into four Regions:
• North Region
• South Region
• West Region
• East Region
30. This department is engaged in the management and control
of technical aspects of the company, e.g. technical
manpower, technical training, technical equipment, etc.
31. This department deal corporate level issues such as PTA,
International Telecom Union, Legal and Regulatory affairs etc.
33. Strength:
• Government Support
• Integrated Monopoly
• Largest operational network and infrastructure within ICT
(Information & Communication Technologies) segment
• Experienced Telecom Resource
• Management personals are highly professional
• Strong Organizational Structure
• Open environment
34. • Over employment & low productivity.
• Slow decision making including external
interferences.
• Corporate culture akin to government departments.
• Ambiguous Management Style
• Paknet, the internet service provider arm of PTCL
continues to incur losses due to poor management
and lack of network optimization
35. Opportunities
• Profit taking growth of subsidiaries
• Have vast infrastructure and real estate assets
which can be leveraged further.
• Global connectivity reliability has been improved.
PTCL is expanding the long distance and
infrastructure side through spreading out two
sea-me-we submarine cables.
• Partnership with new entrants in a deregulated
environment.
• Innovative Culture
36. Threats:
• increasing Number of competitors
• Increased competition in long distance continues to
exert pressure.
• Ability to Attract & Retain Quality Professionals
• Inefficient work force
• Nepotism & Favoritism
37. After a complete research work we will conclude that decision
making power in PTCL is fully centralized. All the powers lie in the
hands of CEO of the company. Main decisions are made by board of
directors. And confirmation of their decision is given
by president of the company. Although the strategies they are
adopting are good but they still need further improvement for the
satisfaction of their employees and customers and best utilization of
human resources so in return they would be able to increase their
market share.
38. • The element of corruption exists throughout the operation and
finance department, which must be checked to get high
performance.
• PTCL has also excessive staff than required. In order to increase the
efficiency of worker job is assigned to its caliper to develop his
interest in work that increase the out put and decrease the overall
cost of organization.
• Finance and marketing offices and engineers may be sending to
international seminars/ workshops to get knowledge of new
technique and procedures.
• Promotion should be made the basis of performance rather than
seniority.
• PTCL management should increase the intrinsic motivation level for
its employees
• Almost all employees of PTCL are worried about their jobs the
competent authority should immediately announce the policy of
PTCL in this regard.