New Media and Business Presentation @ Fordham University GBA Program

2. Familiar?

3. How come this happened?

4. The way to a new ...?

5. History, Communication, Culture
ORAL TEXTUAL AUDIO-VISUAL NEW???

6. Society, Technology, Life, ...
 Agriculture  Industry  Information
 Country  City  Metropolis
 Ext. Family  Family  Individual
 Nature  Building  New???

7. Society, Technology, Life, ...
 Agriculture  Industry  Information
 Country  City  Metropolis
 Ext. Family  Family  Individual
 Nature  Building 
Cyberspace

8. What is New Media?
 An interactive, digital and time-space
independent communication medium on
cyberspace.

9. Metropolis Individual in the Inf.
Age
 Ego-centric
 Alone
 Superficial
 Insecure, unreliable
 Anytime, anywhere
 Sharing, sharing, sharing...

10. Digital Natives

11. Digital Immigrants

12. Digital Dinosaurs

13. Evolution of Communication
Persona Public Platform
l PRINTED AUDIO-VISUAL DIGITAL
1800 1850 1900 1950 2000 2050


?
TRANSPORT NET RADIO NET CYBER NET


14. The Convergence
DIGITAL
Telecomms
Media
Information

15. Convergence
Info Comms
Media

16. IT ICT  ICM (Info Com Media)

17. Cyber Device
Info Comms
Cyber
Device
Media

18. Cyber Device

19. Cyber Device+

20. TheConvergence
DIGITAL
Telecomms Web2.0
Media Web3.0
Web1.0
Information

21. Evolution of New Media
Social Media
Facebook,Twitter, etc.
Google

22. Social Media
 A chaotic media created and driven by the users
 Search/Find Experience Share
 Social Music (find, play, share)
 Social Game (find, play, share)
 Social Shopping (search, buy&use, share)
 Social TV (search, watch, share)

24. New Media: Statistics
 Number of Mobile Users: 4.000 M + (TR: 65 M)
 NTTDoCoMo (Japan): 58 Mobile Internet Users w/10,5 B $
rev
 Number of Internet Users: 2.100 M + (TR: 36 M)
 Blogspot : 1.000 M (156 M Blogs)
 Facebook : 800 M (TR: 30 M)
 Twitter : 200 M (TR: 5 M)
 LinkedIn : 132 M (TR: 1 M)
 ....

25. New Media Truths
 New Media is Internet, mobile nets and more!
 Cyber Space=Internet+Mobile Net+Bluetooth+Private
Net+??
 NewMedia ≥ SocialMedia & NewMedia ≤
SocialMedia
 Social Media is not only Internet
 E.g.: Group SMS is a social media activity in mobile medium.
 Internet is not only Social Media

26. New Media; New Problems
 Hostile attitudes to current orthodoxy
 Multiidentity
 Cyber Crime
 Collapse of traditional economic models
 Privacy Issues
 Hate Speech

27. New Media; New Opportunities
 Birth of a new life style
 Virtual
Socialisation
 Cyber Enterpreneurship
 Home Office- Coffee Office-No Office

28. New Media; New Business
 Innovative Business Models
 Free
 Freemium
 Long Tail
 Creative Commons
 ...

29. New Media; New Politics
 Freedom of Internet = Freedom of me
 Wikileaks
 Arap Spring
 Occupy Wall Street
 Indiganos
 Anonymous

30. New Media; New Jobs
 Blogger, Online Journalists
 Social Media Experts
 Online reputation managers
 Copyright/Content Managers
 Online Educators & Trainers
 Mobile Healthcare Experts
 ....

31. Success Stories
 http://paper.li/ismailhpolat

32. Success Stories
 http://fizy.com

33. New Media: New Future

34.  E-mail
 ismail.polat@khas.edu.tr
 Blog
 http://ismailhpolat.com
 Social Media
 http://twitter.com/ismailhpolat
 http://tr.linkedin.com/in/ismailhpolat
 http://facebook.com/ismailhakkipolat

35. Suggested Readings:
 Flew T., New Media An Introduction, Oxford Press, 2008.
 Lister, Dovey, Giddings, Grant, Kelly, New Media A Critical
Introduction, Routledge, 2009.
 Bolter, J.D., Grusin R., ReMediation:Understanding New Media, MIT
Press,1999.
 Jenkins H., Convergence Culture: Where Old and New Media
Collide, NYU Press, 2006.
 Lessig L., Free Culture, The Penguin Press, 2004.
 Turkle S. Alone Together, Basic Books, 2011.
 Gangopadhyay P., Chatterji M., Economics of Globalisation, Ashgate
Publishing Ltd., 2005