4. Online Newspaper Visit: 10 Mins Print Newspaper: 40 Mins TV Show: 30 – 60 Mins Avg Youtube video: 3.5 Mins Twitter Post : 140 characters Blog Post: 3-10 Paragraphs
21. The growth of snowballs requires user engagement and community.
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25. The Snowball Economy Snowball Price Quantity A growing number of snowballs pushes the demand curve up Media 2.0 Supply Media 2.0Demand Media 2.0 Price Lower Demand for Blockbusters
30. Smart Aggregator Reconstructor Entry Entry Entry Microplatform Blog Blog Blog Comment Personal Cast Personal Cast Personal Cast Entry Entry Entry Entry Entry Entry Selected Micromedia Selected Micromedia Selected Micromedia Entry Entry Entry Blog Blog Personal Cast Entry Blog Comment
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32. Sources of Competitive Advantages in Media 2.0 Quantity: Aggregate more than competitors. Quality: Micro-differentiate more narrowly than competitors.
33. 2 Roles for News Organizations in the Media 2.0 Economy Curate the News Ecosystem Create vertical content sites
61. On average, revenue from the verticals is 115% higher than revenue attributed to the living section of thestar.com On average, TDC national revenue is 367% higher than revenue attributed to the entertainment section of thestar.com
69. The old media blockbuster economy was built on exclusion.
70. The new snowball economy is built on being open to aggregators, micro-platforms and re-constructors.
71. And by capitalizing on economies of distribution, coordination and production.
72. As curators of the news ecosystem, we can provide three kinds of value.
73. Revelation – What’s good? Aggregation – Elegant organization Plasticity – Let me customize your content to meet my needs
74. This new economy requires radically different product strategies.
75. Letting the outside in. Curation rather than ownership. Becoming part of the ecosystem. Viewing the site as a service rather than a product. Moving from mass to vertical.