Mini-workshop at the 1st conference of the Philippine Association of Medical Journal Editors. 16 Mar 2019, Pan Pacific Hotel Manila.

1. USE OF SOCIAL MEDIA FOR YOUR JOURNAL
Iris Thiele Isip Tan MD, MSc
Professor 3, UP College of Medicine
Director, UP Manila Interactive Learning Center
Chief, UP Medical Informatics Unit

2. NOTHING TO DISCLOSE
I give consent for the audience to tweet this talk
and give me feedback (@endocrine_witch).
Feel free take pictures of my slides (though the
deck will be at www.slideshare.net/isiptan).

3. Is your journal a Science Kardashian
or a Popularity Franklin?
How can you improve your journal’s
visibility online?
What alternative metrics exist beyond
the Impact Factor?

4. We don’t have a choice
whether we do social
media, the question is
how well we do it.
- Erik Qualman, Socialnomics

5. Average time on social
media (any device)
3H 57 MIN
Average time on TV
(broadcast, streaming,
video on demand)
3H 37 MIN
2018 Digital Report: We Are Social
vs

6. Picture credit: http://www.wadeharman.com/the-attention-economy-why-trigger-response-is-vital-marketing/
The ATTENTION ECONOMY is not growing,
which means we have to grab the attention
that someone else has today.
- Brent Leary, CRM Essentials Co-founder

7. Scholars may not like it, but that
doesn’t change the fact that in
the 21st century’s fragmented
media environment, marketing
and branding are key to
disseminating the knowledge
and tools we produce.
Tom Scheinfeldt (2009)
http://foundhistory.org/2009/02/brand-name-scholar/
“

8. KARDASHIAN INDEX
CELEBRITY [F(a)]
number of Twitter followers
SCIENTIFIC VALUE [F(c)]
number of citations
K-index = F(a)/F(c)
Neil Hall
Genome Biology 2014,15:424
Science Kasdashians
K-index > 5

9. The Kardashian index:
a measure of discrepant social
media profile for scientists
Neil Hall
Genome Biology 2014,15:424
n =40
KARDASHIANS

10. Medical journals, impact &
social media: an ecological
study of the Twittersphere
Cosco TD.
CMAJ 2015;187(18) doi: 10.1503/cmaj.150976
Scatterplot of Kardashian Index score and journal impact factor ranking.
43/153 (28%) journals
had Twitter profiles

11. [50 SHADES OF]
GREY SCALE
Journal impact factor
(ratio of total citations to number of
articles published by the journal)
Grey Scale
F(e) = T0.79 + I0.78
F(e): expected number of Twitter
followers
T: number of tweets
I: impact factor of the journal
Cosco TD.
CMAJ 2015;187(18) doi: 10.1503/cmaj.150976

12. Medical journals, impact &
social media: an ecological
study of the Twittersphere
Cosco TD.
CMAJ 2015;187(18) doi: 10.1503/cmaj.150976
Scatterplot of the (Fifty Shades of) Grey Scale score and journal impact factor ranking.

13. Cosco TD.
CMAJ 2015;187(18) doi: 10.1503/cmaj.150976
Rather than identifying large numbers of Science Kardashians, the
present study shows that many more journals are closer to “Popularity
Franklins” — they have received disproportionately low levels of
recognition and popularity than would be warranted by their scientific
merit, as per Rosalind Franklin.
“

14. Is your journal a Science Kardashian or
a Popularity Franklin?
How can you improve your
journal’s visibility online?
What alternative metrics exist beyond
the Impact Factor?

15. Using Social Media to Share
Your Radiology Research:
How Effective Is a Blog Post?
Hoang JK, McCall J, Dixon AF,
Fitzgerald RT, Gaillard F.
J Am Coll Radiol 2015;12:760-765
BLOG

17. Social media exposure
may drive the consumption of
traditional peer-reviewed content.
Hoang JK, McCall J, Dixon AF,
Fitzgerald RT, Gaillard F.
J Am Coll Radiol 2015;12:760-765
Blog
n = 32,675
AJR
n = 3,064
AJNR
n = 2,421

18. Eysenbach G.
J Med Internet Res 2011;13(4):e123
Can Tweets Predict Citations?
Metrics of Social Impact Based on Twitter &
Correlation with Traditional Metrics of Scientific Impact
Tweetation
citation in a tweet
(mentioning a journal article URL)

21. Eysenbach G.
J Med Internet Res 2011;13(4):e123
Twimpact Factor
Cumulative number of tweetations within n days after publication. [Tw7]
Tweeted Half-Life
Point in time after publication by which half of all tweetations of that
article within the first n days occur [THLn]
Twindex
Tweetation index from 0 to 100 indicating relative
standing of an article compared to other articles

22. Relationship between
social impact &
research impact metrics
Eysenbach G.
J Med Internet Res 2011;13(4):e123

23. Social Media Release Increases
Dissemination of Original Articles
in the Clinical Pain Sciences
Allen HG, Stanton TR, Di Pietro F,
Moseley GL. PLos ONE 8(7):e68914.
doi:10.1371/journal.pone.0068914

24. Tweeting Biomedicine: An Analysis
of Tweets & Citations
in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR,
Thelwall M, Lariviere V.
J Assoc Information Sci & Tech
2014;65(4):656-669

25. Tweeting Biomedicine: An Analysis
of Tweets & Citations
in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR,
Thelwall M, Lariviere V.
J Assoc Information Sci & Tech
2014;65(4):656-669

26. The Use of Twitter by Radiology
Journals: An Analysis of Twitter
Activity & Impact Factor
Kelly BS, Redmond CE, Nason GJ et
al. J Am Coll Radiol 2016;13(11):1391-6.

27. How the Scientific Community Reacts
to Newly Submitted Preprints:
Article Downloads, Twitter Mentions & Citations
Shuai X, Pepe A, Bollen J.
PLoS ONE 7(11):e47523.
doi:10.1371/journal.pone.0047523

28. Tweeting links to Cochrane
Schizophrenia Group reviews: a
randomized controlled trial
Adams CE, Jayaram M, Bodart AYM
et al. BMJ Open 2016 Mar 8;6(3):e010509

29. The Impact of Social Media
on Readership of a
Peer-reviewed Medical Journal
Hawkins CM, Hillman BJ, Carlos RC
et al. J Am Coll Radiol 2014;11:1038-1043.
Tweetchat

30. Global Emergency Medicine Journal Club:
Social Media Responses to the March 2014
Annals of Emergency Medicine Journal Club
on Target Temperature Management
Thoma B, Rolston D, Lin M.
Ann Emerg Med 2014;64:207-212
#ALiEMJC
195 tweets
58 participants
14 days

31. Thoma B, Rolston D, Lin M.
Ann Emerg Med 2014;64:207-212
Global Emergency Medicine Journal Club:
Social Media Responses to the March 2014
Annals of Emergency Medicine Journal Club
on Target Temperature Management
Q2: The authors noted the inability to blind the critical care
practitioners; however, they were able to blind the assessors
providing follow-up neurologic examination. Were the methods
used to eliminate the risk of critical care provider bias sufficient?

32. J Med Internet Res 2015 | vol. 17 | iss. 4 | e103
from literature
#ALiEMJC
#BlueJC
#ebnjc
#urojc
#meded
from Twitter search
24 more including #TwitJC
#NephJC
Twitter-based journal clubs are free,
time-efficient, and publicly accessible
means to facilitate international
discussions regarding clinically
important evidence-based research.
“

33. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836
15 people in work group
Synchronous chat

34. #NEPHJC
Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836
Archived on Symplur

35. THE #NEPHJC MODEL
1
2
3
4
5
6
7
8
Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836
Selecting an article (requesting journal editors to make available)
Posting a summary of article on NephJC.com
Inviting content experts & authors to participate
Emailing a newsletter promoting the event
Conducting chat for US audience (9 pm EST Tue)
Conducting chat for Africa/Europe audience (8 pm GST Wed)
Publishing archive & curated archive of best tweets
Posting a summary of chats to PubMed commons

36. http://www.surgeryredesign.com/resources/
#VISUALABSTRACT
@andrewmibrahim
Visual summary of the information contained within an abstract

38. For professionals

39. For lay

40. 1. Create a reader persona
2. Set goals: X researcher followers in Y months

41. Social media guide for journal editors by the Taylor & Francis Group
BALANCE YOUR
CONTENT
CREATE A
CONTENT PLAN

42. n = 24
Had a track record in social media before being invited
as SME
Many personally managed journal acounts; had support
from non-MD journal staff
Focused on improving reader engagement by
disseminating new journal publications on social media

43. Perspectives: goals, resources, sustainability
Editorial leadership support as key facilitator
Challenges to sustainability: lack of tangible
resources, and uncertainty surrounding or lack of
academic credit for social media activities

44. @RealScientists
Rotational Twitter
account where the
weekly featured scientist
talks about their lives
and their work

45. Is your journal a Science Kardashian or
a Popularity Franklin?
How can you improve your journal’s
visibility online?
What alternative metrics exist
beyond the Impact Factor?

46. https://www.altmetric.com/about-our-data/the-donut-and-score/

48. https://blog.scopus.com/posts/plumx-metrics-now-on-scopus-discover-how-others-interact-with-your-research

49. WORKSHOP
1. Create a reader persona
2. Set goals: X researcher followers in Y months
3. Create a Twitter profile for your journal.
4. Draft three tweets (use #PAMJE2019).
a. Promoting: journal news, call for papers etc
b. Sharing: thought leadership content, content from
societies, authors, community news etc
c. Engaging: identifying and engaging with key
opinion leaders