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Social Media and Healthcare

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Presentation given at the eHealth Summit: Scaling up eHealth Innovations for Inclusive Health during the Philippine National Science & Technology Week, 28 July 2015 at the SMX Convention Center, Mall of Asia.

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Social Media and Healthcare

  1. 1. Social Media & Healthcare Iris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics Unit Professor, University of the Philippines College of Medicine eHealth Summit SMX, 28 Jul 2015 Tuesday, July 28, 15
  2. 2. #HealthXPH on Twitter Dok Bru on Facebook SOCIAL MEDIA AND HEALTHCARE Research on social networks Tuesday, July 28, 15
  3. 3. #HealthXPH on Twitter Dok Bru on Facebook SOCIAL MEDIA AND HEALTHCARE Research on social networks Tuesday, July 28, 15
  4. 4. @endocrine_witch Tuesday, July 28, 15
  5. 5. @endocrine_witch @bonedoc @giasison @cebumd Tuesday, July 28, 15
  6. 6. Hashtag Used to mark keywords or topics in a Tweet Created organically by Twitter users as a way to categorize messages - Twitter Help Center # Tuesday, July 28, 15
  7. 7. #HealthXPH: A Series of Fortunate Events How it began ... www.endocrine-witch.net Tuesday, July 28, 15
  8. 8. What is #HealthXPH? A collaborative effort www.remomd.com Tuesday, July 28, 15
  9. 9. It’s a collaborative effort of healthcare stakeholders - healthcare professionals, institutions, academe, patients and policy makers. What is #HealthXPH @bonedoc www.remomd.comHands 2 by Eastop http://www.freeimages.com/photo/1434811 Tuesday, July 28, 15
  10. 10. It will discuss, use and continually push the boundaries of social media and other emerging technologies in healthcare to impact the Philippine healthcare landscape. What is #HealthXPH? @bonedoc www.remomd.com Tuesday, July 28, 15
  11. 11. It encourages collaboration and application of emerging technologies to improve delivery of healthcare. What is #HealthXPH? @bonedoc www.remomd.com App Sketching by Johan Larsson, https://flic.kr/p/dHLKPt Tuesday, July 28, 15
  12. 12. What is #HealthXPH? @bonedoc www.remomd.com It is open and free. It aims to educate all healthcare stakeholders. Image credit: “Holding hands” by sbekulator http://www.sxc.hu/photo/835200 Tuesday, July 28, 15
  13. 13. Social media is going to impact Philippine healthcare. #HealthXPH wants to make it a positive one. What is #HealthXPH? @bonedoc www.remomd.com Paparazzi by Shena Tschofen, https://flic.kr/p/bEjPKP Tuesday, July 28, 15
  14. 14. What is #HealthXPH? @bonedoc www.remomd.com Social media and other emerging technology is making it easier for patients to access their healthcare professionals, institutions and policy makers. #HealthXPh will give insights on how to effectively manage this upsurge. Paparazzi by Shena Tschofen, https://flic.kr/p/bEjPKP Tuesday, July 28, 15
  15. 15. Social media opens new possibilities to participatory medicine practice in the Philippines. #HealthXPH is taking advantage of that. What is #HealthXPH? @bonedoc www.remomd.com Doctors with patient, 1999 by Seattle Municipal Archives https://flic.kr/p/7bEsuE Tuesday, July 28, 15
  16. 16. #HealthXPh Discussing Emerging Technologies that Impact Philippine Healthcare https://www.facebook.com/groups/HealthXPh/ Tuesday, July 28, 15
  17. 17. Tweet chat Pre-arranged chat through tweets that include a predefined hashtag to link those tweets together in a virtual conversation - Susan Gunelius http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj Tuesday, July 28, 15
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  19. 19. www.endocrine-witch.net Tuesday, July 28, 15
  20. 20. www.healthxph.net Tuesday, July 28, 15
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  26. 26. Impressions No. of tweets/participant x no. of followers that participant currently has; added up for all participants Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj Tuesday, July 28, 15
  27. 27. #HealthXPH registered on Symplur’s Healthcare Hashtag Project 25 July 2015 Tuesday, July 28, 15
  28. 28. #HealthXPH Symplur Stats 1 Jan 2014 – 19 Feb 2015 Tuesday, July 28, 15
  29. 29. #HealthXPH Symplur Stats Tweet Activity 1 Jan 2014 – 19 Feb 2015 Tuesday, July 28, 15
  30. 30. #HealthXPH Symplur Stats Tweet Activity 2 Jan – 30 Jan 2014 Tuesday, July 28, 15
  31. 31. www.healthxph.net Tuesday, July 28, 15
  32. 32. www.connectedaction.net Social network analysis using NodeXL Marc Smith Chief Social Scientist Connected Action Consulting Group Tuesday, July 28, 15
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  35. 35. #hcsmph 450 attendees Tuesday, July 28, 15
  36. 36. Tuesday, July 28, 15
  37. 37. www.healthxph.net/ manifesto Tuesday, July 28, 15
  38. 38. Signing of #HealthXPh manifesto at #hcsmph Philippine Medical Association Philippine College of Physicians Tuesday, July 28, 15
  39. 39. Doctors 2.0 & You Paris June 4-5, 2015 Tuesday, July 28, 15
  40. 40. Tuesday, July 28, 15
  41. 41. Philippine College of Physicians Annual Convention Manila, May 2015 Tuesday, July 28, 15
  42. 42. Social Media Day 2015 General Santos City June 2015 Tuesday, July 28, 15
  43. 43. #HealthXPH on Twitter Dok Bru on Facebook SOCIAL MEDIA AND HEALTHCARE Research on social networks Tuesday, July 28, 15
  44. 44. McMahon KL. Power and Pitfalls of Social Media in Diabetes Care. Diabetes Spectrum Nov 2013;26(4):232-5. HCPs, social media & patient care Ignore Like me Build empire Evaluate & refer Patient education & support Tuesday, July 28, 15
  45. 45. www.facebook.com/EndocrineWitch Tuesday, July 28, 15
  46. 46. www.dokbru.endocrine-witch.net Tuesday, July 28, 15
  47. 47. By OpenStax College [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons What’s an endocrinologist? Tuesday, July 28, 15
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  56. 56. #HealthXPH on Twitter Dok Bru on Facebook SOCIAL MEDIA AND HEALTHCARE Research on social networks Tuesday, July 28, 15
  57. 57. “As opposed to the doctor-centric, curative model of the past, the future is going to be patient-centric and proactive.” Elias A. Zerhouni MD, NIH Director Dec 2007 Image by JD Hancock http://www.flickr.com/photos/jdhancock/4100030094/ Tuesday, July 28, 15
  58. 58. GMG ... Google Mo G*g*! Tuesday, July 28, 15
  59. 59. Search the Internet for health information, I can. Yes, hmmm. Image credit “The true mystery of the world is the visible, not the invisible.” by JD Hancock, http://www.flickr.com/photos/jdhancock/5813423429/in/set-72157626898819900 ~80% find the health information they need Pew Internet & American Life Project Tuesday, July 28, 15
  60. 60. Existing content in the WWW does not meet the content needs of underserved communities. Lazaras & Mora (2000). Online content for low income and underserved Americans: the digital divide’s new frontier. Image credit “I fought the lawn ... and the lawn won.” by JD Hancock, http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/ Tuesday, July 28, 15
  61. 61. Local-oriented content Accessible to those with low literacy Information in multiple languages Information created by the underserved communities Lazaras & Mora (2000). Online content for low income and underserved Americans: the digital divide’s new frontier. Image credit “I fought the lawn ... and the lawn won.” by JD Hancock, http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/ More ... Tuesday, July 28, 15
  62. 62. Image credit “Career-limiting move” by JD Hancock, http://www.flickr.com/photos/jdhancock/3591682866/in/set-72157626809398652 Do we have an obligation for protective action to improve quality and support safety of social networks? Weitzman et al. J Am Med Inform Assoc 2011;18:292-297 Tuesday, July 28, 15
  63. 63. Tuesday, July 28, 15
  64. 64. How is social media transforming healthcare in 2015? One of 9 semi-finalists Tuesday, July 28, 15
  65. 65. #pregnancy #diabetes #gestational diabetes Symplur Signals Tuesday, July 28, 15
  66. 66. Twitter Content Categories Dann S. First Monday 2010; 15(12) Conversational Query Referral Action Response Phatic Greeting Fourth wall Broadcast Unclassifiable News Headlines Sport Event Weather Pass along RT UGC Endorsement Status Personal Temporal Location Mechanical Physical Work Automated Activity Spam Tuesday, July 28, 15
  67. 67. #HEALTHXPH TWEET CHAT SCHEDULE: Saturday 9 pm Manila time Tuesday, July 28, 15

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