This is a short presentation of the main sections of the social media policy draft. This is for discussion purposes only. Please do not reproduce, quote or use in any other way. Email isiptan@endocrine-witch.net for comments.

1. Policy was planned for
Fast tracked because
of an incident
EXAMINE YOUR
SCHOOL CULTURE
Dean created ad hoc
committee (includes 2
students, 1 ethics
expert,1 lawyer, 1
employee)
ORGANIZE
A TEAM
Existing social media
policies & guidelines
reviewed by committee
RESEARCH PHASE
A lawyer on the committee commented
Presented again at DMT
ATTORNEY & SCHOOL
ADMIN TO SEE DRAFT
All committee
members commented
Presented at DMT
DRAFT DOCUMENT
& INCORPORATE
FEEDBACK Presentation at College
Council meeting
Medical Student Council
to solicit feedback
Employees to comment
INTRODUCTION TO
SCHOOL COMMUNITY
1 2 3 4 5 6
How to create a
social media policy
7 REVIEW
periodically
How to create social media guidelines for your school by edutopia.org
(produced in collaboration with Facebook)

2. MAINTAINING
PROFESSIONALISM
ONLINE
Defines conduct
worthy of CM & PGH
EXTERNAL
COMMUNICATIONS
Using social media for
health promotion
Dealing with outsiders,
media or press
SAMPLE SCENARIOS
To illustrate provisions
of the policy
SETTING UP SOCIAL
MEDIA ACCOUNTS
Guidance for personal accounts
Approval of institutional accounts
POSTING ON
PERSONAL ACCOUNTS
Guidance if identified
with CM or PGH
PROTECTING
PRIVACY &
CONFIDENTIALITY
To uphold patients’ rights
UPCM/PGH Social media policy
SECTIONS
01
02
03
04
05
06
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

3. UPCM/PGH Social media policy
SETTING UP SOCIAL MEDIA ACCOUNTS
Never use institutional email address to set up a
personal social media account.
Include a disclaimer statement.
Institutional social media accounts will have to be approved
by the UPCM/PGH social media committee.
Approval of institutional social media accounts will require
designation of Content Owner(s) and Moderator(s).
UPCM/PGH does not prescreen posted content but has the right
to remove at its sole discretion, any content violating policy.
1
2
3
4
5
6 UPCM/PGH does not endorse or take responsibility for content
posted by third parties.
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

4. UPCM/PGH Social media policy
POSTING ON PERSONAL ACCOUNTS
1
2
3
4
5
6
Whenever possible, separate personal and professional profiles.
Always clarify if you are commenting from a personal standpoint.
Do not sign off as Name, Faculty/Student/Trainee/Employee, UPCM/PGH
Refrain from posting on social media during work hours.
Personal accounts are covered by policy if you identify yourself as
affiliated with UPCM and/or PGH.
Do not discuss any clinical activities on social media. All posts are
public and may be quoted.
Social media should not be used for raising and escalating
concerns. Follow usual procedures.
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

5. UPCM/PGH Social media policy
PROTECTING PATIENT PRIVACY
AND CONFIDENTIALITY
1
2
3
4
5
6
Never post about colleagues, faculty, students or employees
without explicit written consent.
Never comment on legal matters or crisis situations involving
UPCM/PGH. Do not share proprietary information.
Refrain from discussing patients even when de-identified.
Use privacy settings to safeguard information. Practice due
diligence.
Posting of photos of patients or body parts (including CT scans, X-rays
etc) is NOT allowed even with the patients’ consent.
Use of social media for clinical trial recruitment of patients must
be reviewed by UP Manila REB.
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

6. UPCM/PGH Social media policy
MAINTAINING PROFESSIONALISM
ONLINE
1
2
3
4
5
6
Use caution when sharing a defamatory post.
Ensure that whatever you post or share about other people or
organisations is accurate.
Avoid making prejudicial comments even in jest or as satire to
avoid misunderstanding.
Refrain from making demeaning or insulting comments about
colleagues, faculty, students or employees online.
If you see inappropriate behavior from others, bring it to their
attention discreetly and sensitively.
Do not accept friend requests from patients. Faculty/chairmen etc
should not initiate a personal online relationship with students/
employees.
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

7. UPCM/PGH Social media policy
EXTERNAL COMMUNICATIONS
1
2
3
4
5
6
If someone offers to pay you to participate in an online forum in
your UPCM/PGH role, this could be conflict of interest.
If you are using social media for health promotion/education, do
so within your area of expertise.
When writing an article for posting, be evidence-based. Disclose
conflicts of interest.
If media contacts you about an online post that relates to UPCM/
PGH in any way, alert your superior/social media committee.
Never use social media to dispense specific medical diagnosis,
advice or treatment. Include a disclaimer.
If a person not connected to UPCM/PGH posts in relation to
UPCM/PGH, follow the social network response guide.
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

8. Social Network Response Guide
Vanderbilt University Medical Center
IS THE POST POSITIVE?
Respond using the
considerations below
TRANSPARENCY
Disclose your connection
to UPCM/PGH
TIMELINES
Take time to develop a
thoughtful response.
TONE
Be personable.
SOURCES
Cite official sources
and link.
NO Record and send to
social media team
Is it a complaint about a
negative experience?
YES
Is this your area of
responsibility?
YES
Do you think responding would
be helpful to the poster?
YES
Is the situation resolvable?YES
NO
Contact your manager. Respond.
I am sorry to hear about the situation. I’d like to
help. Email me. Send to social media team.
Respond.
I am sorry to hear about your experience.
We are always looking to improve. Email
details. Send to social media team.
NO Is the post visible to the
general public?
Is the post highly
personal?
YES
YES
Do not respond.
Record.
YES
NO
NO
Are any of the
facts wrong?
YES Record and
monitor.
NO
Is it a rant or on a site
dedicated to
criticisms/complaints?
YES
Is this your area
of expertise?
YES