Presentation at the Asia Pacific Association of Medical Journal Editors (APAME) 2015 Convention: Advancing Access to Health Information and Publication: Shifting Paradigms, Trends and Innovations. 26 Aug 2015 Hotel Sofitel, Manila.

1. Likes, Shares & Tweets:
The Growing Role of Social
Media in Biomedical Literature
Iris Thiele Isip Tan MD, Msc
Professor, College of Medicine
Chief, Medical Informatics Unit
University of the Philippines

2. Academic
branding
Twitter &
readership
Twitter
as a personal
learning network

3. Academic
branding
Twitter &
readership
Twitter
as a personal
learning network

4. Scholars may not like it, but that
doesn’t change the fact that in
the 21st century’s fragmented
media environment, marketing
and branding are key to
disseminating the knowledge
and tools we produce.
Tom Scheinfeldt (2009)
http://foundhistory.org/2009/02/brand-name-scholar/
“

5. I blog by alamodestuff, https://flic.kr/p/7CxKN9
ePortfolio
http://www.slideshare.net/SidneyEve/academic-branding-36767502
from slide deck of SidneyEve Matrix,
How to Use Social Media for Academic Branding

6. Using Social Media to Share
Your Radiology Research:
How Effective Is a Blog Post?
Hoang JK, McCall J, Dixon AF,
Fitzgerald RT, Gaillard F.
J Am Coll Radiol 2015;12:760-765

7. Social media exposure
may drive the consumption of
traditional peer-reviewed content.
Hoang JK, McCall J, Dixon AF,
Fitzgerald RT, Gaillard F.
J Am Coll Radiol 2015;12:760-765
Blog
n = 32,675
AJR
n = 3,064
AJNR
n = 2,421

8. To Crowdfund Research,
Scientists Must Build An
Audience for Their Work
Byrnes JEL, Ranganathan J,
Walker BLE, Faulkes Z.
PLoS ONE 9(12): e110329. doi:10.1371/
journal.pone.0110329
#SciFund
Challenge

9. Audience x outreach effort
=successful public engagement
= successful science crowdfunding
Byrnes JEL, Ranganathan J,
Walker BLE, Faulkes Z.
PLoS ONE 9(12): e110329. doi:10.13
71/journal.pone.0110329

10. The Kardashian index:
a measure of discrepant social
media profile for scientists
Neil Hall
Genome Biology 2014,15:424

11. Academic
branding
Twitter &
readership
Twitter
as a personal
learning network

12. Shema H, Bar-Ilan J, Thelwall M.
PLos ONE 7(5):e35869
doi:10.1371/journal.pone.0035869
Research Blogs & the Discussion
of Scholarly Information
72% of blogs have active
Twitter accounts
~90% of Twitter accounts
connect to at least one other
RB-related Twitter account

13. How the Scientific Community Reacts
to Newly Submitted Preprints:
Article Downloads, Twitter Mentions & Citations
Shuai X, Pepe A, Bollen J.
PLoS ONE 7(11):e47523.
doi:10.1371/journal.pone.0047523

14. Global Emergency Medicine Journal Club:
Social Media Responses to the March 2014
Annals of Emergency Medicine Journal Club
on Target Temperature Management
Thoma B, Rolston D, Lin M.
Ann Emerg Med 2014;64:207-212
#ALiEMJC
195 tweets
58 participants
14 days

15. Thoma B, Rolston D, Lin M.
Ann Emerg Med 2014;64:207-212
Global Emergency Medicine Journal Club:
Social Media Responses to the March 2014
Annals of Emergency Medicine Journal Club
on Target Temperature Management
Q2: The authors noted the inability to blind the critical care
practitioners; however, they were able to blind the assessors
providing follow-up neurologic examination. Were the methods
used to eliminate the risk of critical care provider bias sufficient?

16. Academic
branding
Twitter &
readership
Twitter
as a personal
learning network

17. Eysenbach G.
J Med Internet Res 2011;13(4):e123
Can Tweets Predict Citations?
Metrics of Social Impact Based on Twitter &
Correlation with Traditional Metrics of Scientific Impact
Tweetation
citation in a tweet
(mentioning a journal article URL)

18. Eysenbach G.
J Med Internet Res 2011;13(4):e123
Twimpact Factor
Cumulative number of tweetations within n days after publication. [Tw7]
Tweeted Half-Life
Point in time after publication by which half of all tweetations of that
article within the first n days occur [THLn]
Twindex
Tweetation index from 0 to 100 indicating relative
standing of an article compared to other articles

19. Relationship between
social impact &
research impact metrics
Eysenbach G.
J Med Internet Res 2011;13(4):e123

20. Social Media Release Increases
Dissemination of Original Articles
in the Clinical Pain Sciences
Allen HG, Stanton TR, Di Pietro F,
Moseley GL. PLos ONE 8(7):e68914.
doi:10.1371/journal.pone.0068914

21. Tweeting Biomedicine: An Analysis
of Tweets & Citations
in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR,
Thelwall M, Lariviere V.
J Assoc Information Sci & Tech
2014;65(4):656-669

22. Tweeting Biomedicine: An Analysis
of Tweets & Citations
in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR,
Thelwall M, Lariviere V.
J Assoc Information Sci & Tech
2014;65(4):656-669

23. The Impact of Social Media
on Readership of a
Peer-reviewed Medical Journal
Hawkins CM, Hillman BJ, Carlos RC
et al. J Am Coll Radiol 2014;11:1038-1043.
Tweetchat

24. Likes, Shares & Tweets:
The Growing Role of Social
Media in Biomedical Literature
Iris Thiele Isip Tan MD, Msc
@endocrine_witch
icisiptan@up.edu.ph