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CHAPTER 3

 The Internet and World Wide
Web: E-commerce Infrastructure


Copyright © 2002 Pearson Education, Inc.   Slide 3-1
The Internet: Technology
Background
     Internet
         An interconnected network of
          thousands of networks and millions of
          computers linking businesses,
          educational institutions, government
          agencies, and individuals together
         World Wide Web (WWW)
         One of the Internet’s most popular
          services, providing access to over one
          billion Web pages

                                               Slide 3-2
Stages in the Development of the
Internet




                                   Slide 3-3
Stages in the Development of the
Internet
   Innovation Phase, from 1961 to 1974
       fundamental building blocks of the Internet
        were conceptualized and then realized in
        actual hardware and software
       Such as packet-switching hardware,
        client/server computing, and a
        communications protocol called TCP/IP




                                                      Slide 3-4
Stages in the Development of the
Internet
   Institutionalization Phase, from 1975 to
    1994
       DOD & NSF provided funding and
        legitimization for the invention called the
        Internet
       ARPANET, NSFNET
       Commercialization Phase, from 1995
        to the present
       Govt. agencies encouraged private corp. to
        take over & expand both the Internet
        backbone & local service to ordinary citizens
                                                      Slide 3-5
Wide Area Network
   A WAN is a network that connects computers and other
    devices over a distances longer than 1,000 meters.
   Early LAN connected to dumb terminals in the same
    building(less than 1000 meters) to centralized mainframe
    computers.
   The new WAN proposed in 1960s were much more
    powerful: these new networks promised to permit to
    transfer entire files, send email messages, and executed
    programs on local computer

Backbone
   “Backbone” refers to the U.S. domestic trunk lines that
    carry the heavy traffic across the nation, from one
    metropolitan area to another.
                                                              Slide 3-6
Development of the Internet: Timeline




                                   Slide 3-7
Development of the Internet: Timeline




                                   Slide 3-8
Development of the Internet: Timeline




                                   Slide 3-9
Development of the Internet: Timeline




                                  Slide 3-10
Development of the Internet: Timeline




                                  Slide 3-11
Development of the Internet: Timeline




                                  Slide 3-12
The Internet: Key Technology Concepts




                                 Slide 3-13
The Internet: Key Technology
Concepts
    Packet switching
        A method of slicing digital messages
         into packets, sending the packets along
         different communication paths as they
         become available, and then
         reassembling the packets once they
         arrive ate their destination
    Packet
        The parcels into which digital messages
         are sliced for transmission over the
         Internet
                                              Slide 3-14
The Internet: Key Technology
Concepts
     Routers
         Special-purpose computers that
          interconnect the computer networks
          that make up the Internet and route
          packets to their ultimate destination as
          they travel the Internet
     Routing algorithm
         Computer program that ensures
          packets take the best available path
          toward their destination

                                                 Slide 3-15
Packet Switching




                   Slide 3-16
The Internet: Key Technology
Concepts
    TCP (Transmission Control Protocol
        Protocol that establishes the connections
         among sending and receiving Web computers,
         handles the assembly of packets at point of
         transmission, and their reassembly at the
         receiving end
    IP (Internet Protocol)
        Protocol that provides the Internet’s
         addressing scheme
    Protocol
        A set of rules for formatting, ordering,
         compressing, and error checking messages
                                                    Slide 3-17
TCP/IP Architecture and Protocol Suite
is an industry-standard suite of protocols for large internetworks




                                                          Slide 3-18
TCP/IP Architecture Layers
   Network Interface Layer
       responsible for placing packets on and receiving them from
        the network medium
   Internet Layer
       responsible for addressing, packaging, and routing
        messages on the Internet
   Transport Layer
       responsible for providing communication with the
        application by acknowledging and sequencing the packets
        to and from the application
   Application Layer
       provides a wide variety of applications with the ability to
        access the services of the lower layers                   Slide 3-19
IP Addresses

     Internet addresses expressed as 32-bit
      numbers that appear as a series of four
      separate numbers marked off by periods,
      such as 201.61.186.227
     In the current IPv4, each of the four
      numbers can range from 0 to 255 allowing
      for up to 4 billion addresses
     In IPv6, the next generation IP, the scheme
      uses 128-bit addresses, or about one
      quadtrillion addresses


                                              Slide 3-20
Routing Internet Messages: TCP/IP
and Packet Switching
Page 119, Figure 3.6




                                    Slide 3-21
Domain Names and URLs
     Domain name
         IP address expressed in natural
          language
     Domain name system (DNS)
         System for expressing numeric IP
          addresses in natural language
     Uniform resource locator (URL)
         The address used by a Web browser to
          identify the location of content on the
          Web

                                               Slide 3-22
Slide 3-23
Pieces of the Internet Puzzle:
Names and Addresses




                                 Slide 3-24
Client/Server Computing
    Client/server
        A model of computing in which very powerful personal
         computers are connected together in a network with
         one or more servers.
    Client
        A very powerful personal computer that is part of a
         network. They are capable of displaying rich graphics,
         storing large files, and processing graphics and sound
         files.
    Server
        Networked computer dedicated to common functions
         that the client machines on the network need, such as
         storing files, software applications, utility programs
         such as Web connections, and printers.

                                                              Slide 3-25
The Client/Server Computing Model




                                Slide 3-26
Other Internet Protocols and Utility
Programs
     HTTP is the Internet protocol used for
      transferring Web pages.
     FTP is one of the original Internet
      services. Part of TCP/IP protocol that
      permits users to transfer files from the
      server to their client machine, and vice
      versa
     SSL is a protocol that provides secure
      communications between the client and
      the server

                                                 Slide 3-27
Other Internet Protocols and Utility
Programs
     Sending E-mail
         SMTP (Simple Mail Transfer Protocol) is the
          Internet protocol used to send mail to a server
         POP (Post Office Protocol) is a protocol used
          by the client to retrieve mail from an Internet
          server
         IMAP (Internet Mail Access Protocol) is a more
          current e-mail protocol that allows users to
          search, organize, and filter their mail prior to
          downloading it from the server


                                                       Slide 3-28
Other Internet Protocols and Utility
Programs
     Telnet is a terminal emulation program that runs
      in TCP/IP
     Finger is a utility program supported by UNIX
      computers that tells who is logged in, how long
      they have been attached, and their user name
     Ping is a program that allows you to check the
      connection between your client and the server
     Tracerout is one of several route-tracing utilities
      that allow you to follow the path of a message
      you send from your client to a remote computer
      on the Internet


                                                       Slide 3-29
Tracing the Route a Message Takes
on the Internet




                                Slide 3-30
Internet I Network Architecture




                                  Slide 3-31
The Internet Backbone
   Backbone
       high-bandwidth fiber optic cable that
        transports data across the Internet
   Network Service Provider (NSP)
       owns and controls one of the major
        networks comprising the Internet’s
        backbone




                                                Slide 3-32
Major U.S. Internet Backbone
Owners




                               Slide 3-33
The Internet Backbone
   Bandwidth
       measures how much data can be
        transferred over a communications
        medium within a fixed period of time; is
        usually expressed in bits per second
        (bps), kilobits per second (Kbps), or
        megabits per second (Mbps)
   Redundancy
       multiple duplicate devices or paths in a
        network
                                               Slide 3-34
Network Access Points and
Metropolitan Area Exchanges
   Network Access Point (NAP)
       one of the hubs where the backbone
        intersects with regional and local
        networks, and where the backbone
        owners connect with one another
   Metropolitan Area Exchanges (MAEs)
       another name for one of the hubs where
        the backbone intersects with regional
        and local networks

                                             Slide 3-35
Internet NAPS and MAES




                         Slide 3-36
Internet NAPS
and MAES
Page 128, Figure 3.13




                        Slide 3-37
Campus Networks

     Generally local area networks
      operating with a single organization
      that leases access to the Web
      directly from regional and national
      carriers




                                         Slide 3-38
Internet Service Providers
     Firm that provides the lowest level of
      service in the multi-tiered Internet
      architecture by leasing Internet access to
      home owners, small businesses, and
      some large institutions
     Narrowband
         
             The traditional telephone modem
             connections, now operating at 56.6 Kbps
     Broadband
         
             refers to any communication technology
             that permits clients to play streaming audio
             and video files at acceptable speeds --
             generally above 100 Kbps
                                                       Slide 3-39
ISP Service Level Choices
Page 130, Table 3.3




                            Slide 3-40
ISP Service Level Choices
   Digital Subscriber Line (DSL)
       a telephone technology for delivering
        high-speed access through ordinary
        telephone lines found in homes and
        businesses
   cable modem
       a cable television technology that
        piggybacks digital access to the
        Internet on top of the analog video cable
        providing television signals to a home
                                                Slide 3-41
ISP Service Level Choices

     T1
         an international telephone standard for
          digital communication that offers
          guaranteed delivery at 1.54 Mbps
     T3
         an international telephone standard for
          digital communication that offers
          guaranteed delivery at 43 Mbps

                                               Slide 3-42
Time to Download a 10 Megabyte
File by Type of Internet Service




                                   Slide 3-43
Intranets and Extranets

     Intranet
         a TCP/IP network located within a single
          organization for purposes of
          communications and information
          processing
     Extranet
         formed when firms permit outsiders to
          access their internal TCP/IP networks

                                               Slide 3-44
Who Governs the Internet?
     Internet Architecture Board (IAB)
     Internet Corporation for Assigned
      Names and Numbers (ICANN)
     Internet Engineering Steering Group
      (IESG)
     Internet Engineering Task Force
      (IETF)
     Internet Society (ISOC)
     World Wide Web Consortium (W3C)
                                       Slide 3-45
Chapter 3 continued on file name ch03b.ppt




                                     Slide 3-46

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E-Commerce Chapter3a

  • 1. CHAPTER 3 The Internet and World Wide Web: E-commerce Infrastructure Copyright © 2002 Pearson Education, Inc. Slide 3-1
  • 2. The Internet: Technology Background  Internet  An interconnected network of thousands of networks and millions of computers linking businesses, educational institutions, government agencies, and individuals together  World Wide Web (WWW)  One of the Internet’s most popular services, providing access to over one billion Web pages Slide 3-2
  • 3. Stages in the Development of the Internet Slide 3-3
  • 4. Stages in the Development of the Internet  Innovation Phase, from 1961 to 1974  fundamental building blocks of the Internet were conceptualized and then realized in actual hardware and software  Such as packet-switching hardware, client/server computing, and a communications protocol called TCP/IP Slide 3-4
  • 5. Stages in the Development of the Internet  Institutionalization Phase, from 1975 to 1994  DOD & NSF provided funding and legitimization for the invention called the Internet  ARPANET, NSFNET  Commercialization Phase, from 1995 to the present  Govt. agencies encouraged private corp. to take over & expand both the Internet backbone & local service to ordinary citizens Slide 3-5
  • 6. Wide Area Network  A WAN is a network that connects computers and other devices over a distances longer than 1,000 meters.  Early LAN connected to dumb terminals in the same building(less than 1000 meters) to centralized mainframe computers.  The new WAN proposed in 1960s were much more powerful: these new networks promised to permit to transfer entire files, send email messages, and executed programs on local computer Backbone  “Backbone” refers to the U.S. domestic trunk lines that carry the heavy traffic across the nation, from one metropolitan area to another. Slide 3-6
  • 7. Development of the Internet: Timeline Slide 3-7
  • 8. Development of the Internet: Timeline Slide 3-8
  • 9. Development of the Internet: Timeline Slide 3-9
  • 10. Development of the Internet: Timeline Slide 3-10
  • 11. Development of the Internet: Timeline Slide 3-11
  • 12. Development of the Internet: Timeline Slide 3-12
  • 13. The Internet: Key Technology Concepts Slide 3-13
  • 14. The Internet: Key Technology Concepts  Packet switching  A method of slicing digital messages into packets, sending the packets along different communication paths as they become available, and then reassembling the packets once they arrive ate their destination  Packet  The parcels into which digital messages are sliced for transmission over the Internet Slide 3-14
  • 15. The Internet: Key Technology Concepts  Routers  Special-purpose computers that interconnect the computer networks that make up the Internet and route packets to their ultimate destination as they travel the Internet  Routing algorithm  Computer program that ensures packets take the best available path toward their destination Slide 3-15
  • 16. Packet Switching Slide 3-16
  • 17. The Internet: Key Technology Concepts  TCP (Transmission Control Protocol  Protocol that establishes the connections among sending and receiving Web computers, handles the assembly of packets at point of transmission, and their reassembly at the receiving end  IP (Internet Protocol)  Protocol that provides the Internet’s addressing scheme  Protocol  A set of rules for formatting, ordering, compressing, and error checking messages Slide 3-17
  • 18. TCP/IP Architecture and Protocol Suite is an industry-standard suite of protocols for large internetworks Slide 3-18
  • 19. TCP/IP Architecture Layers  Network Interface Layer  responsible for placing packets on and receiving them from the network medium  Internet Layer  responsible for addressing, packaging, and routing messages on the Internet  Transport Layer  responsible for providing communication with the application by acknowledging and sequencing the packets to and from the application  Application Layer  provides a wide variety of applications with the ability to access the services of the lower layers Slide 3-19
  • 20. IP Addresses  Internet addresses expressed as 32-bit numbers that appear as a series of four separate numbers marked off by periods, such as 201.61.186.227  In the current IPv4, each of the four numbers can range from 0 to 255 allowing for up to 4 billion addresses  In IPv6, the next generation IP, the scheme uses 128-bit addresses, or about one quadtrillion addresses Slide 3-20
  • 21. Routing Internet Messages: TCP/IP and Packet Switching Page 119, Figure 3.6 Slide 3-21
  • 22. Domain Names and URLs  Domain name  IP address expressed in natural language  Domain name system (DNS)  System for expressing numeric IP addresses in natural language  Uniform resource locator (URL)  The address used by a Web browser to identify the location of content on the Web Slide 3-22
  • 24. Pieces of the Internet Puzzle: Names and Addresses Slide 3-24
  • 25. Client/Server Computing  Client/server  A model of computing in which very powerful personal computers are connected together in a network with one or more servers.  Client  A very powerful personal computer that is part of a network. They are capable of displaying rich graphics, storing large files, and processing graphics and sound files.  Server  Networked computer dedicated to common functions that the client machines on the network need, such as storing files, software applications, utility programs such as Web connections, and printers. Slide 3-25
  • 26. The Client/Server Computing Model Slide 3-26
  • 27. Other Internet Protocols and Utility Programs  HTTP is the Internet protocol used for transferring Web pages.  FTP is one of the original Internet services. Part of TCP/IP protocol that permits users to transfer files from the server to their client machine, and vice versa  SSL is a protocol that provides secure communications between the client and the server Slide 3-27
  • 28. Other Internet Protocols and Utility Programs  Sending E-mail  SMTP (Simple Mail Transfer Protocol) is the Internet protocol used to send mail to a server  POP (Post Office Protocol) is a protocol used by the client to retrieve mail from an Internet server  IMAP (Internet Mail Access Protocol) is a more current e-mail protocol that allows users to search, organize, and filter their mail prior to downloading it from the server Slide 3-28
  • 29. Other Internet Protocols and Utility Programs  Telnet is a terminal emulation program that runs in TCP/IP  Finger is a utility program supported by UNIX computers that tells who is logged in, how long they have been attached, and their user name  Ping is a program that allows you to check the connection between your client and the server  Tracerout is one of several route-tracing utilities that allow you to follow the path of a message you send from your client to a remote computer on the Internet Slide 3-29
  • 30. Tracing the Route a Message Takes on the Internet Slide 3-30
  • 31. Internet I Network Architecture Slide 3-31
  • 32. The Internet Backbone  Backbone  high-bandwidth fiber optic cable that transports data across the Internet  Network Service Provider (NSP)  owns and controls one of the major networks comprising the Internet’s backbone Slide 3-32
  • 33. Major U.S. Internet Backbone Owners Slide 3-33
  • 34. The Internet Backbone  Bandwidth  measures how much data can be transferred over a communications medium within a fixed period of time; is usually expressed in bits per second (bps), kilobits per second (Kbps), or megabits per second (Mbps)  Redundancy  multiple duplicate devices or paths in a network Slide 3-34
  • 35. Network Access Points and Metropolitan Area Exchanges  Network Access Point (NAP)  one of the hubs where the backbone intersects with regional and local networks, and where the backbone owners connect with one another  Metropolitan Area Exchanges (MAEs)  another name for one of the hubs where the backbone intersects with regional and local networks Slide 3-35
  • 36. Internet NAPS and MAES Slide 3-36
  • 37. Internet NAPS and MAES Page 128, Figure 3.13 Slide 3-37
  • 38. Campus Networks  Generally local area networks operating with a single organization that leases access to the Web directly from regional and national carriers Slide 3-38
  • 39. Internet Service Providers  Firm that provides the lowest level of service in the multi-tiered Internet architecture by leasing Internet access to home owners, small businesses, and some large institutions  Narrowband  The traditional telephone modem connections, now operating at 56.6 Kbps  Broadband  refers to any communication technology that permits clients to play streaming audio and video files at acceptable speeds -- generally above 100 Kbps Slide 3-39
  • 40. ISP Service Level Choices Page 130, Table 3.3 Slide 3-40
  • 41. ISP Service Level Choices  Digital Subscriber Line (DSL)  a telephone technology for delivering high-speed access through ordinary telephone lines found in homes and businesses  cable modem  a cable television technology that piggybacks digital access to the Internet on top of the analog video cable providing television signals to a home Slide 3-41
  • 42. ISP Service Level Choices  T1  an international telephone standard for digital communication that offers guaranteed delivery at 1.54 Mbps  T3  an international telephone standard for digital communication that offers guaranteed delivery at 43 Mbps Slide 3-42
  • 43. Time to Download a 10 Megabyte File by Type of Internet Service Slide 3-43
  • 44. Intranets and Extranets  Intranet  a TCP/IP network located within a single organization for purposes of communications and information processing  Extranet  formed when firms permit outsiders to access their internal TCP/IP networks Slide 3-44
  • 45. Who Governs the Internet?  Internet Architecture Board (IAB)  Internet Corporation for Assigned Names and Numbers (ICANN)  Internet Engineering Steering Group (IESG)  Internet Engineering Task Force (IETF)  Internet Society (ISOC)  World Wide Web Consortium (W3C) Slide 3-45
  • 46. Chapter 3 continued on file name ch03b.ppt Slide 3-46