Building a Blog Identity with Integrity

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Ishay Govender-Ypma

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Building a Blog Identity with Integrity
(a.k.a how to grow your blog without
selling your soul)

Magic Marker August 4, 2013 3
BREAKING NEWS

Magic Marker August 4, 2013 6
And they think…
So, you eat for free,
hey!

Magic Marker August 4, 2013 7
BLOG IDENTITY SPONSORSHIP
INDEPENDENT
BLOGS
DISCLOSURERELATIONSHIPS
Building an Identity

Magic Marker August 4, 2013 9
Facebook Instagram
Twitter
YouTube
PinterestGoogle +
Vine
Flickr
Social Media = Microblogging

Magic Marker August 4, 2013 10
Microblog in Action

Magic Marker August 4, 2013 11
Blogging is like cake
Layers

Magic Marker August 4, 2013 12
• Engage
• Demonstrate kindness
Fellow bloggers
• Demonstrate goodwill
• Get involved!
Hotel/Lodge, DMO, P.Rs
• Understand industry expectations
Your
Blog
Readers
Comm-
unity
Industry
Relationships
Content
Family, Community, the Net
• Credit sources,
• Protect your
content
Your writing

Magic Marker August 4, 2013 13
Free lunch?
No such thing!
*Image from web

Magic Marker August 4, 2013 14
Travel Blogging – It’s Complicated!
 Competition
 Complicated
 Challenges
 Sponsorship
 Junk Content
 Focus on Reader
 Disclosure
Sponsorship

Magic Marker August 4, 2013 15
Conflict of
Interest
Gushing Tweets,
objectivity marred Declare incentives
Long-term
relationships
Transparency Building Trust
Disclosure

Magic Marker August 4, 2013 16
The FTC (Federal Trade Commission)
Bloggers and Sponsors obliged to declare freebies
Legislation?
• Prominent Disclosure
• Tweets to carry #ad #paid, start of
tweet
• No misleading info e.g. “World’s Best
Hostel” ? ?
• In SA – Consumer Protection Act
Roussillon, 2013

Magic Marker August 4, 2013 17
Independent Blogging – is it for you?
In Provence Verte, 2013

Remember…
• Nothing is free
• Nothing is more important than
your integrity

Magic Marker August 4, 2013 19
The Trolls!

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Building a Blog Identity with Integrity

1. Building a Blog Identity with Integrity (a.k.a how to grow your blog without selling your soul)

2. Magic Marker August 4, 2013 3 BREAKING NEWS

3. Meet Food and the Fabulous

4. Mekong Delta, 2013

5. Magic Marker August 4, 2013 6 And they think… So, you eat for free, hey!

6. Magic Marker August 4, 2013 7 BLOG IDENTITY SPONSORSHIP INDEPENDENT BLOGS DISCLOSURERELATIONSHIPS Building an Identity

7. Magic Marker August 4, 2013 8 Who am I?

8. Magic Marker August 4, 2013 9 Facebook Instagram Twitter YouTube PinterestGoogle + Vine Flickr Social Media = Microblogging

9. Magic Marker August 4, 2013 10 Microblog in Action

10. Magic Marker August 4, 2013 11 Blogging is like cake Layers

11. Magic Marker August 4, 2013 12 • Engage • Demonstrate kindness Fellow bloggers • Demonstrate goodwill • Get involved! Hotel/Lodge, DMO, P.Rs • Understand industry expectations Your Blog Readers Comm- unity Industry Relationships Content Family, Community, the Net • Credit sources, • Protect your content Your writing

12. Magic Marker August 4, 2013 13 Free lunch? No such thing! *Image from web

13. Magic Marker August 4, 2013 14 Travel Blogging – It’s Complicated!  Competition  Complicated  Challenges  Sponsorship  Junk Content  Focus on Reader  Disclosure Sponsorship

14. Magic Marker August 4, 2013 15 Conflict of Interest Gushing Tweets, objectivity marred Declare incentives Long-term relationships Transparency Building Trust Disclosure

15. Magic Marker August 4, 2013 16 The FTC (Federal Trade Commission) Bloggers and Sponsors obliged to declare freebies Legislation? • Prominent Disclosure • Tweets to carry #ad #paid, start of tweet • No misleading info e.g. “World’s Best Hostel” ? ? • In SA – Consumer Protection Act Roussillon, 2013

16. Magic Marker August 4, 2013 17 Independent Blogging – is it for you? In Provence Verte, 2013

17. Remember… • Nothing is free • Nothing is more important than your integrity

18. Magic Marker August 4, 2013 19 The Trolls!

19. Head up and Blog Strong!

Building a Blog Identity with Integrity

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