a presentation on the work done during the Management Internship Program done at Vitruvian Technologies, a company developing IT products directed at the Real Estate sector

1. Management Internship Program
Project Presentation
Presented By:
Ishan Parekh
Roll No.# 315
MBA (Tech.)
1

2. Objectives
Identifying the benefits of the product (Realty Redefined)
Market Study of the product
Learning about the process of New Customer Identification &
Tapping them
Suggesting future strategies for the next phase
2

3. Company Introduction
3
Born in 2008
Complete software solutions for the Real
Estate sector
CRM towards the Real Estate Sector
Niche market with a large but limited
customer base

4. Flow of Presentation
7- New
Customer
Identification
& Tapping
6- Survey
Analysis
5- Field Visit
4- Market
Analysis
3- Identifying
the benefits
of Realty
Redefined
2- Identifying
the role of
Realty
Redefined
1- Knowing
the products
& services
4

5. Phase 1: Knowing the Products & Services
5
Products
• Realty Redefined (Advisors)
• Realty Redefined (Developers)
• Realty Redefined (Investors)
• ORCA CRM
• Vitruvian Clinic
Services
• CRM Systems
• CMS Systems
• Portals
• Custom Apps
• RIA Apps

6. Phase 2: Identifying the Role of Realty Redefined
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Managing promotions and marketing campaigns
Market segmentation
Managing customer enquiries / leads
Managing communication with prospects
Account management
Loyalty management
Service Management

7. Phase 3: Identifying the Benefits of Realty Redefined
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Plan effective promotional campaigns
Analyse sales effort
Management reporting and dashboards – made easy
Better customer servicing
“Cross Sell” and “Up Sell” more effectively

8. Phase 4: Market Analysis
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Real Estate
Type of Real
Estate
Residential Commercial
Concerned
User
Developer Consultant
Segmentation of Real Estate wrt Client Base

9. Phase 4: Market Analysis
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• Increase in urbanization & working population
• High disposable incomes & aspiration levels
• Easier access to finance
• Fiscal incentives on house loans
Residential
• India accepted as most attractive destination for IT & BPO seivices
Commercial
• Entry of global brands
• Organized retailing only 2% of total retail industry
• India ranked as second most attractive retail destination
Retail
• Increased business travel - both domestic and foreign due to buoyant economic
growth & growing FDI
• By 2020, India is expected to be a leading tourist destination in South Asia
Hotels
Demand Drivers

10. Phase 5: Field Visit
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1.
Prospecting
2. Making
the first
contact
3. Meeting
4. Survey
5. Closing

11. Phase 6: Survey Analysis
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67%
27%
6%
0%
Types of Projects
Residential Commercial Hospitality Retail
57%27%
13%
3%
No. of Projects Going On
1~3 4~7 7~10 10+

12. Phase 6: Survey Analysis
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10%
20%
70%
Technical Platform for Sales Activities
CRM ERP Excel
13%
40%
47%
Preferred Marketing Strategy
Offline Only Mainly Offline Hybrid Model
65%
23%
8%
4%
Preferred Online Marketing Strategy
Portals e-mail/SMS campaigns Social Networks Pay-per-Click

13. Phase 7: New Customer Identification & Tapping
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Final Sales
Pitch
Free TrialInitial PitchResearchTargeting
Market
Segmentation

14. Further Strategy Building
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Strengths
• Skilled labour force
• Learning Curve
Advantage
Weaknesses
• Inefficient
accessibility in
planning
• High amount of
money, needs to be
invested
Opportunities
• Boom in the real
estate sector
• Relatively Niche
Market
Threats
• Current Economic
Situation
• Low Acceptance for
IT solutions
SWOT Analysis

15. Further Strategy Building
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GE/McKinsey Matrix

16. Further Strategy Building
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Suggested Strategies
• Initial expansion in metros and later, the tier 1
category
• Focus more on developers & consultants
• More promotional activities should be done
for expanding the customer base

17. THANK YOU
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