Event App 101 Webinar

1. Allan Isfan, CEO
@isfan
@myeventapps
Event Apps 101 – The Basics

2. Answering Some Basic Questions and
Much More
Can I change my app
after launch?
Can I make
money from
apps?
Confused when
people talk about
“web” apps vs.
“native” apps?
Are smartphones
phones with an IQ
over 130?
How do I get the
word out?
We’re here
to help …

3. The Day things Changed

4. 4
Smartphones are the fastest
spreading technology in history!
More smartphones than toothbrushes!
4x more new phones bought per day
than babies born
More smartphones than PCs

5. 5
There are now more
smartphones than
computers!
We’re well into the post PC world where smartphones
matter more than computers

6. 6
How many times do people check their phone per day?

7. 7
http://www.nielsen.com/us/en/insights/news/2014/mobile-
millennials-over-85-percent-of-generation-y-owns-
smartphones.html
Nearly doubled
from 2013 to 2014

8. Mobile Only Internet Generation
= those who use the mobile internet, but have either never used
or only use the desktop internet once a month or less.
25% of U.S. mobile users are part
of the “mobile only” internet
generation!
If you don’t have a mobile presence, you’re missing out
on a large and growing segment of the population

9. Source: 11mark
75% of
Americans
use their
mobile
phones in
the
bathroom

10. What we do
Online
Dashboard
Web-in-a-box
(WordPress Bridge)
or drop-in widget
MyEventApps is a turnkey mobile app and website service
– you make the decisions and we do the work
Scrape Content
Scrape your site for
content

11. Key advantage of Native Apps over web solutions
11
People love apps: 100M downloaded/day1
Top of Mind & Easy to access
Offline Access
Premium Features: Photo tools, GPS,
calendar integration
Easy to personalize
2
3
4
5

12. 12
Apps are eating mobile web
Although responsive websites are getting better, native apps
continue to dominate the mobile web

13. People love apps!
13
People download 100M
apps per day!!!

14. Four Key Considerations
14
INFORM ENGAGE
SERVICES MONETIZE

15. Core Features
Lists Maps FrameItCam
Win a car lease
from Tesla!
Your email
Submit
SponsorsAlerts Surveys Social Connect
Home Page Schedule

16. 16
Inform: Home page & banners
Customizable
background
Customizable
buttons
Rotating
Banners
•Fully branded and
customized
graphics
•Ultra easy to use
(we’ve heard this
over and over)
•Many sponsor
opportunities

17. Inform: Calendar with itinerary builder and
push to phone calendar
17

18. •Dynamic GPS map with
directions
•Customizable pin graphics
(ex: promote sponsor)
•Interactive Indoor Maps
available (additional fee)
18
Inform: Indoor and Outdoor Maps

19. Inform: Lists such as Artists, Shows, Exhibitors,
Sponsors, Speakers …
19

20. Inform/Engage: Event Pages with social integration & notes
20
Register

21. Engage: FrameItCam Photo Tool
21
Really fun and easy to use photo tool with social media and
contesting. Can consist of a simple frame with a logo but can also
include people or objects to pose with. Fun & sponsorable

22. •Send alerts and push
notifications
•Messages received even if
app is not active - key value
of native apps vs mobile
websites
•Pre-schedule alerts ahead
of time
22
Inform/Engage: Alerts and Push Notifications

23. Engage: Links to social media presence (opens in app)
23

24. Win a car lease from Tesla!
Your email
Submit
•Provide “something” in
exchange for your
contact information
•Can be a service, prize,
discount or contest
•Sponsors LOVE this!
24
Engage/Monetize: Sponsor Activation
Win a car lease from
Tesla!

25. •Engage the audience
with interactive polls
•Have users send
questions to panels
25
Engage: Audience Polling

26. Engage: Mobile Surveys & Session Ratings
26

27. Engaage: Delegate Connect
27
Enable attendees to chat through the app even if
they don’t have each other’s contact info.

28. QR Code Based Check-in
28
Scan QR code on badge
to confirm attendance at
course
Export spreadsheet of
confirmed attendees for
accreditation
Can be used for lead
capture, gamification
and more

29. Monetize: 10 App Sponsorship Tips
1. Apps are cool
2. In-app logo opportunities
3. Activations!
4. Mobile & Social Contests
5. Promote early and often
6. Include in ALL promos
7. Your audience matters
8. Make it Exclusive
9. Educate
10.Get help
29

30. Monetize: Exhibitor Services available or in development
($500/exhibitor?)
1. Featured exhibitor
2. Enhanced listing
3. Videos
4. In app messaging
5. Meeting requests
6. Integrated scanner
7. Gamification
8. Lead capture
9. CRM Integration
10. Pre-event outreach (via app)
30
Ecommerce Portal coming soon

31. Promote
31
https://animoto.com/play/vd93iiUjZsSQEs9W1DdRmA

32. Content Management System
32
Importing from spreadsheets is also possible

33. Scraping = Pulling Content from your site
33

34. Save time - Pushing Content to your site
34

35. Beyond the software: other stuff to think about
• Whose app is it?
• DIY or turnkey?
• Who manages the project?
• Who does data entry?
• Who does graphics?
• Who tests the app?
• Do you have access to CMS/Dashboard to make changes?
• How do I make money? Do I get some help?
• How long does it take?
• Do I get to use the app year round?
• What if I have many large events or locations?
• How long does it take?
• How do I launch and market the app?
35

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Mobile: +1 613-799-6300
allan.isfan@favequest.com
twitter: @isfan
linkedin: linkedin.com/in/allanisfan
Allan Isfan, CEO