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Quick introduction
e-mail
ricardo.almeida@wedotechnologies.com
New Markets
Product Marketing Management

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PROBLEM
How to know if these people are saying the same ?

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THE SOLUTION
Translate , Validate, Manage the differences, Resolve the Problems

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BUSINESS ASSURANCE
RAID – The Model
Data Gathering
&
Transformation
Validation Manage /Resolve
Alarms/Problems

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BUSINESS ASSURANCE
RAID : The Architecture

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BUSINESS ASSURANCE
RAID : The Architecture

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NETWORK DIAGRAM EXAMPLE

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 Which product are/will we offering ?
INNOVATION AND MARKET CHALLENGES
Insight's questions
 How long will my Customers use my creations ?
 What are my Customers’ needs ?
 Who are my Customers ? Do I know them ?
 Do I have competitors ? Do I know them ? What are they offering?
 How much will my Customers earn with my creations ?
 Which are offering my competitors to the market?
 How will I deliver my creations/product?

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INNOVATION AND MARKET CHALLENGES
Insight's
PLAN
DO
CHECK
ACT

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