Everyone wants to be agile. The business of producing and delivering digital content no longer allows us to support complex workflows or inefficient delivery mechanisms. Digital products go beyond content and now must include elements of community, search, custom applications, and other mashups. Many technology teams have adopted an agile development process for delivering incremental enhancements to web applications. Can new technologies and processes truly achieve content agility? Isaac Sacolick, Vice President of Technology at BusinessWeek will explore this question based on experience launching Business Exchange, a new Web 2.0 product from BusinessWeek, and his experiences leading media startups.