1. © Stratford Managers Corporation 2015
DIGITAL MATURITY
10 Building blocks and attributes that improve
digital performance

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© Stratford Managers Corporation 2016
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10 BUILDING BLOCKS AND ATTRIBUTES THAT
IMPROVE DIGITAL PERFORMANCE
The digital vision is driven from the top
and the CEO is a champion.
T h e d i g i t a l s t r a t e g y i s w e l l
communicated and understood at all
levels of the organization.
Data and analytics are heavily relied
upon to create value to the business
and to the customer.
A test and learn mentality is acceptable
and encouraged.
Investments are prioritized in one or
two key areas to create significant
improvements rather than small
incremental changes.
The digital strategy is agreed upon at
the C-Level and reflects all areas of the
business.
There is an intense focus on
understanding and improving the
customer experience and creating
value.
There is a multi-year digital road map
in place and outcomes are consistently
measured.
The organization actively engages with
external partners to foster ideas and
create a digital “ecosystem”.
The organization invests in building
digital skill sets, education and
training.