Why going through a Business Model Innovation approach is the right thing to do when confronted with disruptions brought by the digital revolution, low end disruptors, new technologies or yet a new form of economy like the collaborative one.

1. Business Model
Transformation
THE RIGHT STRATEGY &
THE RIGHT SOLUTION AT
THE RIGHT TIME
Isabelle Roussin
Feb 2015

2. 1000 songs in
Your Pocket
Turbo PC
What does these companies have in common?
Deeply in touch with customers
Real differentiation in the market
Clear, concise and compelling communication
Profitable business model with
proven revenue streams.
Strong Leadership
1984 2003 2006
Agility in Transforming
Their Business Model
Quick Journey Through Success Stories

3. Collaborative
economy
Digital
Revolution
Low end
disruptors
New
Technologies
Job to be
done
Review my
ecosystem
of Partners
Reorchestrate my Revenue ModelModify my Cost Model
Renovate my
key activities
& resources
Value Delivery Value Creation
ValueCapture
TCODSOs Revenue
Top Line
Market Share
Stock Price
Customer
Satisfaction
Lower my Delivery cost
Change
Channels
Modify
Customer
Relationship
Explore new
markets
Redefine my
Value Props
Increase my Revenue Stream
Business Model Transformation
Key Drivers & Strategies

4. Partners
DISRUPT my Revenue ModelModify my Cost Model
Key activities
& resources
Lower my Delivery cost
Channels
Customer
Relationship
New marketsValue Props
Increase my Revenue Stream
Redefine The Value Props
From Product
To Service
From Product
To Experience
From Product
To Outcome
Support the Value
through a new
Operating Model
Build New
Capabilities
Leverage
External
Partners
Redefine Interactions
with Customers
Redefine the
basis of
differentiation
Re-orchestrate the
Business Model to
Capture Margins
Develop a
new Cost
Model
Find new ways
to monetize
Business Model Transformation
Diverse Examples

5. Partners
Revenue ModelCost Model
Key activities
& resources
Lower my Delivery cost
Channels
Customer
Relationship
New marketsValue Props
Increase my Revenue Stream
Operational
Experience
Customer
Experience
Business Model Transformation
Two Main Considerations for Execution

6. Partners
Revenue Model
Cost Model
Key activities &
resources
Lower my Delivery cost
Channels
Customer
Relationship
New marketsValue Props
Product Catalog
Combined Offer
management
Contextual Offer
Subscription Handling
High volume billing and invoicing
Omni channel
connect
Order Management
Customer Engagement
Marketing platform
Customer, industry,
regional deep
Knowledge
Business analysis,
simulation prediction
Customer ExperienceOperational Excellence
@
Revenue Share
Partner care
Business process streamlining &
Automation
Cloud / hybrid models
Master Data
Usage Metering
International
Payments & taxes
Real-Time &
predictive analysis
Legacy
Environment
Integration
Business Model Transformation
Technical needs

7. Experience Management / Omni-Commerce Connect
CommerceMarketing ServiceSales
Product Management, Customer Management, Order Management
Business Model Innovation, Subscription Billing
Platform / HANA
BRIM & hybris Commerce platform
SAP hybris Customer Experience & Commerce
Business Model Transformation
A Platform to Meet Customer Experience & Operational Excellence

8. Why Engaging with SAP hybris BRIM?
… Business Model Transformation is the next big thing
WHAT CEOS THINK IS THE CAUSE OF ‘THE NEXT BIG THING’
10%
Changes to
costs/pricing
11%
New product/
service offerings
13%
Changes to
consumer demand
15%
New market
opportunities
22%
Business
model change

9. Business Model
Innovation
Why Engaging with SAP hybris BRIM?
… We Deliver KPIs
Market Valuation
Process
Innovation
Product
Innovation
Organization
Innovation
Marketing
Innovation
TCO
Cash FlowBottom Line
Market Share
Customer
Satisfaction
Revenue
Time-To-Market
Employee
Satisfaction

10. How to Engage with SAP hybris BRIM on this journey?
… Workshop Combining Best Approach Methodologies
Design Thinking
Value
Realization
Business Model
Innovation

11. THANK YOU
@SAPBRIM
BRIM on LinkedIn http://linkd.in/T7v01L
Isabelle.roussin@sap.com