Samuel Hulick - ProductTank Amsterdam
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Talk by Samuel Hulick at ProductTank Amsterdam, about user onboarding. May 23 2016
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Samuel Hulick - ProductTank Amsterdam
- 1. Growing Your Userbase with Better Onboarding @SamuelHulick
- 2. The only thing I’
- 3. The only thing I’
- 4. The only thing I’
- 5. The only thing I’
- 6. The only thing I’
- 7. The only thing I’
- 8. The only thing I’ NO!0 0 0 Visits Bad data 0 Visits 0 Goals 0 Visits 0 Visits Visits Visits
- 9. The only thing I’
- 10. The only thing I’
- 11. The only thing I’ Get in here somehowAim this way! ( up ) Important! Do not scrape! Tail
- 12. Start your designing where your users start their using
- 13. The only thing I’
- 14. The only thing I’
- 15. The only thing I’
- 16. The only thing I’
- 17. The only thing I’
- 18. The only thing I’
- 19. The only thing I’
- 20. Loss Aversion: People dislike losing things more than they like getting things
- 24. Activation Not Losing New Users Not Losing Active Users Retention
- 25. Activation Not Losing New Users Not Losing Active Users Retention Churn
- 27. Activation Not Losing New Users Not Losing Active Users Retention Churn
- 28. Activation Not Losing New Users Not Losing Active Users Retention Churn
- 29. Activation Not Losing New Users Not Losing Active Users Retention Churn
- 30. Not Losing Active Users Retention Conversion
- 31. 95% (/mo) Not Losing Active Users Retention Conversion
- 32. Activation Retention Not Losing New Users Not Losing Active Users
- 33. Activation Not Losing New UsersSignup Conversion
- 35. Activation 15% 50% never log back in Signup Conversion Not Losing New Users
- 36. Activation 15% 95% Signup Conversion 50% never log back in Not Losing New Users
- 37. Activation 15% Signup Conversion 50% never log back in Not Losing New Users
- 38. The only thing I’
- 39. The only thing I’
- 40. The only thing I’
- 41. The only thing I’
- 42. The only thing I’
- 43. The only thing I’
- 44. The only thing I’
- 45. The only thing I’
- 46. The only thing I’
- 47. The only thing I’
- 48. The only thing I’
- 49. The only thing I’
- 50. Activation Not Losing New Users
- 51. Activation Not Losing New Users Driving Force
- 52. The only thing I’
- 53. The only thing I’
- 54. The only thing I’
- 55. The only thing I’
- 56. The only thing I’
- 57. The only thing I’
- 58. The only thing I’ Product Experience Onboarding
- 59. The only thing I’ Life Experience Product
- 61. People don’t buy products. They buy better versions of themselves.
- 62. Activation Not Losing New Users Driving Force
- 63. Activation Not Losing New Users Driving Force
- 64. The only thing I’
- 65. The only thing I’ 1 2 3 4 5 6 7 8 Phil’s Car Wash 1 2 3 4 5 6 7 8 9 10 Phil’s Car Wash Endowed Progress Effect
- 66. The only thing I’
- 67. The only thing I’
- 68. The only thing I’
- 69. • Start where your users start • Be P.O.ed about losing new ones • Guide them to a better life @UserOnboard@SamuelHulick