Bing is the most obvious competitor Google can have - here's why it is worth our attention both as search engine users and SEOs/site owners The recap of the talk: http://www.irishwonder.com/blog/2019/04/15/why-we-should-stop-ignoring-bing-my-brightonseo-talk/

1. SLIDESHARE.NET/IRISHWONDER
WHY WE ALL SHOULD STOP
IGNORING BING
JULIA LOGAN // IrishWonder’s SEO Consulting //
@IRISHWONDER

2. DISCLAIMER:
THIS TALK IS TOTALLY NOT SPONSORED BY

4. 0.00%
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Google
bing
Yahoo!
Baidu
Worldwide desktop market share
of leading search engines

5. Bing search market
share by country
(Aug 2017)

6. Bing Market Share - UK

7. Distribution of Bing audiences by income
(US, March 2018)

9. 2000

10. 2004

11. 2008

12. 2011

13. TODAY

14. 0.00%
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bing
Yahoo!

16. Search results from “variety of partners,
including Oath (formerly Yahoo) and Bing”

17. VOICE SEARCH

18. (since 2017)

19. IMAGE SEARCH

21. WHAT ELSE IS POWERED BY

22. USER EXPERIENCE

27. PREFER
BING
PREFER
GOOGLE
DRAW
UK 50% 35% 15%
DE 47% 38% 15%
FR 43% 42% 15%
“BLIND TASTE” TESTS

28. Google
Knowledge
Graph
vs Bing
Snapshot
Pane
https://www.webfx.com/data/google-vs-bing/

31. FOR THE SPEED
OBSESSED

32. FOR SEOS AND SITE OWNERS

49. Questions?
Feel free to get in touch!
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areas