10 social crm tools to help you keep tabs on your customers
1. 10 Social CRM Tools to Help You Keep Tabs on Your Customers
These 10 social customer relationship management(CRM) applications can help your
organization monitor, manage and respond to what your customers are saying about
you on popular social media sites (and elsewhere).
Overview on 10 Social CRM Tools
Batchbook from BatchBlue
BatchBlue's Batchbook helps smaller organizations develop more meaningful
relationships with their best customers. With Batchbook you can easily create a
customer relationship history, track conversations that happen where they take
place--in person, via email or on Twitter, Facebook and LinkedIn. The software makes
it easy for users to retweet, reply to or save a tweet as a communication; post to
Facebook walls and add friends; and pull in RSS feeds from blogs and social sites like
Pinterest and YouTube. Batchbook also allows you to record information about
customers and create to-do items that are tied to specific people.
Jive Engage Platform
http://blog.router-switch.com/
2. Jive Software's Jive Engage Platform brings social collaboration technology to the
enterprise. Jive's cloud-based service allows enterprise users to create viral
communities that connect employees, customers and partners via social media,
creating new opportunities for internal collaboration, customer care, social
marketing and sales. Using Jive's social CRM platform, modules and apps,
organizations can interact with customers on Facebook, Twitter and other social
networking sites.
Lithium Social Customer Suite
http://blog.router-switch.com/
3. Lithium Technologies' Social Customer Suite was designed to help companies
improve customer engagement. The suite is made up of four components: the
Community Platform, LevelUp for Facebook, Social Media Monitoring and the
Customer Intelligence Center. The Community Platform uses social conversations to
turn customers into extensions of the company's workforce. LevelUp for Facebook
allows organizations to transform Facebook fan pages into communities where
customers can answer questions, share ideas and write product reviews. With Social
Media Monitoring, businesses can analyze and monitor conversations taking place
across various social channels. With the Customer Intelligence Center, Lithium Social
Customer Suite, customers can measure social program performance and identify
influencers and brand advocates.
Note:What’s Your Habit While Shopping or Shopping Online?
Meltwater Buzz Engage Module
http://blog.router-switch.com/
4. The Meltwater Buzz Engage Module is a social CRM application that blends social
analytics, CRM and digital marketing to provide a comprehensive social engagement
tool for businesses, brands and agencies. With the Engage Module, organizations can
discover relevant conversations happening real-time on social media sites, interact
with current and prospective customers across their preferred channels and manage
their social media presence. And, unlike some other social CRM solutions, Engage
focuses on specific individuals within a community rather than on a generic topic.
Mzinga OmniSocial
http://blog.router-switch.com/
5. OmniSocial, from Mzinga, is an enterprise-class, cloud-based, SaaS social business
software suite that helps organizations create, design and manage social and
knowledge-sharing experiences. OmniSocial helps companies interact with
customers via online discussions, blogs, chat, and social media sites. It has advanced
content moderation features, so users can keep conversations on topic, and a
powerful analytics platform for tracking results against business goals. Currently
Mzinga supports more than 15,000 communities and 2.5 billion monthly page
requests from 40 million unique visitors in 160 countries worldwide.
Spaces by Moxie Software
http://blog.router-switch.com/
6. Spaces by Moxie is a customer-centric, enterprise social software suite that allows
employees, customers and partners to share knowledge and collaborate across social
channels. The two key components of Spaces by Moxie are Expert Connect and
Spaces Connect. Expert Connect is a cross-departmental collaboration tool for
Customer Service and Support, IT, HR and sales and marketing, which ensures
accurate and efficient customer communications across channels -- e.g., email,
community, chat, social media (Facebook, Twitter). Spaces Connect is a
comprehensive integration framework with secure APIs and pre-built connectors,
which allows business customers to integrate Spaces by Moxie with their existing
CRM, ERP, content management, HR and other third-party applications.
Nimble
http://blog.router-switch.com/
7. Nimble helps organizations build better relationships with their customers by
integrating and unifying all points of contact and social communication. Nimble
imports, merges and unifies contacts, calendars and communications from Google,
IMAP, Skype and social networks like Facebook, Linkedin and Twitter. This enables
users to have one place to read and respond to communications. Nimble also
automatically searches social media sites, identifying relevant connections and
ranking them in relevance. Once key information is identified, users can share that
data with those who need it most. In addition, Nimble's API allows users to create
their own social CRM widgets.
Oracle RightNow Social Experience
http://blog.router-switch.com/
8. Oracle RightNow Social Experience is a comprehensive social CRM solution for
enterprises. A set of cloud-based applications, Oracle Right Now Social Experience
gives organizations the tools they need to interact with customers across social
media channels, as well as monitor what is being said about them online.
Salesforce Radian6
http://blog.router-switch.com/
9. Salesforce Radian6 allows organizations to listen to what people are saying about
their brand, company, competition and industry across the social Web -- as well as
track and react to comments, questions and complaints as they happen.
SugarCRM
SugarCRM is an open-source solution with social CRM built in, so organizations can
integrate their social media feeds with their email marketing for online collaboration,
document sharing and sales intelligence from the get-go. With Sugar Social CRM,
users can read tweets of people they follow in the Activity Streams dashlet. They can
read and respond to Facebook friends' news feeds, get up-to-date information on
customers and prospects via the InsideView module. And if organizations want or
need to create additional functionality or social CRM applications, they can do so
using Sugar Studio, Sugar Cloud Connectors and Module Builder.
---Original reading and CRM Apps Pricing info you can see at pcworld.com
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