U.S. Online Newspapers’ Performance in Local Markets

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This study analyzes the online performance of U.S. newspapers in their local markets compared to print editions and competing online news sites. It finds that on average, a newspaper's online readership is 23% of its print readership. Yahoo! News, MSNBC, and AOL News ranked as the top 3 news sites in local markets, while local newspaper sites ranked 11th. The study also examines factors associated with online readership and performance metrics of newspaper sites versus other news sites. It calls for recognizing the complex dynamics of inter-media and intra-media competition in local news markets.

News & Politik Bildung

U.S. Online Newspapers’ Performance in Local Markets : A Struggle of Inter- and Intra-Media Competition Iris Chyi & Seth Lewis School of Journalism The University of Texas at Austin

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Is the future of newspapers online? Reality check is essential.

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Print readership Online readership Los Angeles Times 4,458,809 725,049 The Washington Post 2,796,936 967,236 Chicago Tribune 3,279,351 729,752 Philadelphia Inquirer 2,128,551 307,013 Denver Post/Rocky Mountain News 1,579,339 450,334 Houston Chronicle 2,126,089 402,963 The Detroit News/Free Press 2,091,356 367,275 Dallas Morning News 1,955,915 391,438 Minneapolis Star Tribune 1,769,835 399,602 Boston Globe 1,902,510 770,817 Atlanta Journal Constitution 2,097,500 780,251 The Arizona Republic 1,771,342 615,833 San Francisco Chronicle 1,661,795 536,732 The Plain Dealer 1,400,833 249,582 The Seattle Times/Post-Intelligencer 1,521,249 495,278 St. Louis Post-Dispatch 1,368,502 308,336 Print readership Online readership The Charlotte Observer 930,030 205,816 Hartford Courant 832,790 215,010 St. Paul Pioneer Press 918,679 200,456 Des Moines Register 577,746 90,351 Tennessean 908,979 140,652 Austin American-Statesman 719,463 250,596 Democrat & Chronicle 630,873 109,014 Providence Journal 732,164 176,711 Memphis Commercial Appeal 726,155 108,087 Raleigh News & Observer 729,025 192,261 The Palm Beach Post 712,336 160,308 The Fresno Bee 642,278 70,931 Birmingham News 623,447 139,260 Arizona Daily Star/Tucson Citizen 500,601 121,011 Dayton Daily News 519,920 111,308 The Honolulu Advertiser 607,517 107,294

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U.S. Online Newspapers’ Performance in Local Markets

1. U.S. Online Newspapers’ Performance in Local Markets : A Struggle of Inter- and Intra-Media Competition Iris Chyi & Seth Lewis School of Journalism The University of Texas at Austin

4. Is the future of newspapers online? Reality check is essential.

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14. Print readership Online readership Los Angeles Times 4,458,809 725,049 The Washington Post 2,796,936 967,236 Chicago Tribune 3,279,351 729,752 Philadelphia Inquirer 2,128,551 307,013 Denver Post/Rocky Mountain News 1,579,339 450,334 Houston Chronicle 2,126,089 402,963 The Detroit News/Free Press 2,091,356 367,275 Dallas Morning News 1,955,915 391,438 Minneapolis Star Tribune 1,769,835 399,602 Boston Globe 1,902,510 770,817 Atlanta Journal Constitution 2,097,500 780,251 The Arizona Republic 1,771,342 615,833 San Francisco Chronicle 1,661,795 536,732 The Plain Dealer 1,400,833 249,582 The Seattle Times/Post-Intelligencer 1,521,249 495,278 St. Louis Post-Dispatch 1,368,502 308,336 Print readership Online readership The Charlotte Observer 930,030 205,816 Hartford Courant 832,790 215,010 St. Paul Pioneer Press 918,679 200,456 Des Moines Register 577,746 90,351 Tennessean 908,979 140,652 Austin American-Statesman 719,463 250,596 Democrat & Chronicle 630,873 109,014 Providence Journal 732,164 176,711 Memphis Commercial Appeal 726,155 108,087 Raleigh News & Observer 729,025 192,261 The Palm Beach Post 712,336 160,308 The Fresno Bee 642,278 70,931 Birmingham News 623,447 139,260 Arizona Daily Star/Tucson Citizen 500,601 121,011 Dayton Daily News 519,920 111,308 The Honolulu Advertiser 607,517 107,294

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18. Why?

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Hinweis der Redaktion

Technically accessible by all Internet users, a local newspaper website reached only 15% of local Internet users.
Despite free online offerings, newspapers’ online editions reached far fewer readers than their print counterparts in the local market.
Despite free online offerings, newspapers’ online editions reached far fewer readers than their print counterparts in the local market.
In 89 of the Top 100 markets, local newspaper sites trailed behind portals as a source for online news among local users.

U.S. Online Newspapers’ Performance in Local Markets

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Hinweis der Redaktion