iris captured the word on the street as well as the main stage at SxSW Interactive Festival 2016.

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SXSW INTERACTIVE 2016
IN QUOTES

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“People who say it
cannot be done should
not interrupt those
who are doing it.”
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Chinese proverb quoted by Dirk Ahlborn, CEO Hyperloop
Transportation Technologies
Crowdsourcing the Hyperloop

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“The new loyalty is participation.”
Rick Badgley, VP Retail,Toms
Culture:The New Currency of Retail
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“Future of technology is getting out
of the way and allowing it to
amplify humanities best traits.”
Biz Stone, Co-Founder of Twitter, Medium, and Jelly
Accessing the Inaccessible: Evolving Search

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“Having a company that asks
people to let others into their
house when they’re not there
requires building a brand that
you really f@cking trust.”
Marcela Sapone, Co-founder & CEO of Hello Alfred
Building Influential Tech Brands

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“VR is existential for
us. If we don’t
execute our strategy
well and try new
stuff we won’t exist.
We have to
experiment.”
Mark Thompson, President & CEO New York Times
New York Times Reality Through VR-Tinted Glasses
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“The brain
doesn't like
complexity or
ambiguity. In
absence of data
it will make up
its own story. “
Brené Brown, Founder & CEO,The Daring
Way and COURAGEworks
Daring Greatly
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“Thinking that hiring more women will
‘lower the bar’ is sexist. Thinking that
hiring more minorities will ‘lower the
bar’ is racist.“
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Tracey Chou, Software Engineer, Pinterest
Tech Diversity: Why We’re Still Talking About It

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“The language of
innovation sounds
remarkably similar
to the language of
diets.”
Regina Dugan, VP Engineering, Advanced
Technology & Projects, Google
Making Epic Sh*t
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“Taking something that's second nature in one
industry and applying it in another area is where
it will be revolutionary.”
Megan Smith, US Chief Technology Officer, White House Office Of Science And Technology Policy
We the People: Using Tech to Solve the Big Challenges
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“Despair is an act
of intellectual
arrogance.”
Bruce Sterling, Author
SXSW Closing Remarks: Bruce Sterling
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“Publishing is more than
just pushing out content, it’s
about inspiring the
customer to share and tell
their own stories.”
Kenny Mitchell, Senior Director of Consumer Engagement, Gatorade
Content Now! Stop Advertising, Start Publishing
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“Autonomous cars will
be autonomous when
you ask them to go to
work and they take
you to the beach.”
Jerry Kaplan, Futurist
Robot Armageddon: AI, Jobs and Inequality
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“The route to sustained success is to make your
customers rich. Don’t extract value, circulate it. “
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Douglas Rushkoff, Author
Distributed: A New OS for the Digital Economy

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"If you can’t
improve on
silence, you
probably
shouldn’t say
anything at all.”
Andy Puddicombe, Co-Founder,
Headspace Inc
Why Happiness Is Hard and How to
Make It Easier
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“It’s easier to order a pizza… than it is to perform the single
most important task in a democracy: to select the person that will
represent you”
Barack Obama, President of the United State of America
President Barack Obama Keynote Conversation
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VERSION:ONE
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“Everyone has in
their pockets a
movie studio and a
distribution system.”
JJ Abrams, Founder & President, Bad Robot Productions
The Eyes of Robots and Murderers

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“The problem with
having a designer on
your board is that
you’re afraid they’ll ask
a question.“
John Maeda, Design Partner, KCPB
Design in Tech Report
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“Doing good is good business.
It just
makes sense!”
Dani Lachowicz, Founder & CEO, Bloom + Grace
Social Good Business: Benefits, Barriers, Branding

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“We can’t always influence
someone's environment but
we can influence how people
perceive, navigate and interact
with it. “
Chris Risdon, Lead Experience Designer, Adaptive Path
Behavior Change as Value Proposition

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THANK YOU
Thanks for taking the time to read our little bite
out of SXSW!
If you’d like to know more, or arrange a session
to dive into the content and trends in more
detail, then please email:
Sarah Aitken, CMO, Americas
sarah.aitken@iris-worldwide.com
A special thanks to our contributing editors:
Mike Navarrete, Director - Concise, New York
Jordan Harper,Technical Director, London
Evan Heigert, Creative Director, Chicago