2. IRIDIAN: adjective irid·i·an [L, fr. Gk]
a. of or pertaining to the iris of the eye
Viewing your communications with a broader scope and a fresh perspective.
3. 2015 Year In Review
2
NEW YEAR • NEW WEBSITE • NEW IRIDIAN
[ 2016 ] [ iridiangroup.com ] [ fresh perspective ]
5. 4
My personal belief is that any time you are not getting better, then you
are probably getting worse. At Iridian, we emphasize working to better
ourselves every day and to continually improve for our clients and for each
other. Our top priority is determining how we can best serve each client,
with every interaction. Our mindset is not simply to meet expectations, it
is always to go beyond what is expected, to do something unique and
special. Our strategy is to lead our clients down a path that allows them
to dictate their future, rather than having it dictated to them. We genuinely
appreciate our clients, and place a tremendous amount of value on the
relationships we form with them.
At Iridian, I am so fortunate to have the pleasure of working with such a
wonderfully talented group of people. It is inspiring to be amongst people
who truly have a passion for their work. Someone famous once said,
“Choose a job you love, and you will never have to work a day in your
life.” Truer words were never spoken.
Thank you and I hope we all have an even better 2016!
Dan Douglas
A LETTER
FROM
OUR PRESIDENT
TABLE OF CONTENTS
0403 05CONTENTS/
WELCOME
A letter from our president
PORTFOLIO:
New Iridian website
PORTFOLIO:
Perkins County Health
Services
0706 08PORTFOLIO:
Sirius Computer Solutions -
Lolo Latency IBM Campaign
OUR SERVICES
What we provide
OUR TEAM
Who we are
1010 11PORTFOLIO:
Rotella’s Italian Bakery &
Creighton Soccer Academy
PORTFOLIO:
Social Media Sampling
OUR CLIENTS
Who we work with
14 FUN FACTS & EVENTS
Highlights from 2015
12 SOCIAL MEDIA
2015 Social Media Stats
PORTFOLIO:
Grover Ice
13
IRIDIAN WEBSITE
1. Home Page
2. Responsive Blog
2. Portfolio
The new portfolio section allows us
to really put the spotlight on all of the
exciting work we do for our clients.
Check it out at iridiangroup.com
7. PRINT DESIGN
Like it or not, people will always judge
a book by its cover, and the quality of
your visual design is a direct reflection on
your business. In a world where digital
advertising has become disposable, print
is making a comeback as the most effective
way to legitimize your business, while also
serving as a benchmark of quality. If your
brochure looks low quality, your product
seems second rate. Let us help you portray
the brand image you’re working towards,
and convey the message you need to
communicate, as effectively as possible.
BRAND STRATEGY
A brand is more than just a logo. The first
phase of brand development involves
understanding what your brand is, and
the landscape and issues that surround it.
So we recommend that before focusing
on the visual elements of branding, the
organizations that work with us focus on
brand platform development. It’s essential
to look at the story you want to tell, the
problems you solve, and the benefits you are
giving your customers. If you’re still unsure
about what your brand actually is, we’re
here to help!
6
OUR
SERVICES
Iridian is a full service creative
agency that has been helping
organizations brand and market
themselves for over 25 years.
We pride ourselves on crafting
better brands. Not sure what that
means? Here is a breakdown of
each of the services we offer:
IDENTITY
Arguably one of the most public facing
aspects of any business, the logo identity is
surprisingly the one thing many businesses
tend to undervalue. It seems simple, but
when you consider that your logo will be
the iconic representation of your company
for years to come, and will be used in a
multitude of applications, sizes, and formats,
it begins to become more clear just how vital
a logo is to the foundation of a business.
Our logo design process walks you through
every decision we make, because your logo
should be uniquely yours.
WEB
If you can’t recall the last time you picked
up a phone book to find a local business,
you’re in the majority. Today, it’s all about
the web, and your online presence is often
the first contact you have with a potential
client. An outdated site, one that is not
mobile friendly, or one that contains content
that’s not specifically targeted to your
online audience might be hurting you more
than you know. We specialize in helping
our clients create the most effective web
presence possible.
SOCIAL MEDIA STRATEGY
We live in an age when social media is a
vital part of almost any marketing strategy.
Social channels are among the first places
customers visit to learn about and interact
with your business, so it’s hard to understate
the importance of a well planned social
strategy. From auditing your current social
channels, to consulting on best practices, to
creating content calendars and guidelines,
we have the experience to build a plan that
fits your company’s social needs perfectly.
MOTION
Visual motion is a captivating way to display
information, explain concepts, attract
customers, and much more. From e-cards
to animated ads, to motion graphic video
for events, trade-shows, or whatever you can
dream up, if you have a project you’d like
to discuss, we’re happy to show you what
we can do to help make those dreams a
reality and help your company stand out
among the competition.
COPY WRITING
Finding the right words can be a game
changer when it comes to how people view
your company, product, or service. Is your
copy interesting, or dry? Are you explaining
the true benefits to the user, or just touting
features? If you’re not sure how effective
your copy really is, or you just want a
new set of eyes on your current materials,
we’re here to help you mold your ideas into
compelling copy for real customers.
CONSULTATION
If you’re not quite sure what you need, want
to throw around some creative ideas, or just
want an honest opinion about your current
materials and marketing strategy, Iridian is
here for you. Our group of creative minds
will happily spend some time focused on
coming up with the best ideas for your
business and providing you with a plan to
implement them.
8. SIRIUS COMPUTER SOLUTIONS
LOLO LATENCY IBM CAMPAIGN
1. Landing page
2. Dr. Delay illustration
3. Postcard & Data Dash game
4. Lolo Latency illustration
5. Lolo Latency logo
7
1
2
3 5
4
9. 8
THE TEAM
The Iridian team is a mix of creative and strategic thinkers who bring experience, passion, and fun to every project
we take on. We have the knowledge and expertise to tackle projects big and small, and we pride ourselves on
partnering with our clients to create an end result that is as effective as possible. Meet the team below:
DAN DOUGLAS / President
Expertise: Relationship building and
business development
Joined Iridian in: 2010
Hobbies: Spending time with his family,
watching movies and cheering on the
Creighton Bluejays
Favorite website: iridiangroup.com
DAWN SAILORS / VP of Creative
Expertise: Finding the balance between
great design and effective communication on
every project
Joined Iridian in: 2011
Hobbies: Hand-lettering, refinishing furniture,
DIY projects and blogging all about all of it
Favorite website: apartmenttherapy.com
CORRIE OBERDIN / Social Media
Expertise: Helping clients navigate their
many social media options through
consulting, training and content development
Joined Iridian in: 2010
Hobbies: Spinning yarn to knit and/or
weave as well as finding pictures of cats on
the internet
Favorite website: ravelry.com
ASHLEY STUHR / Art Director
Expertise: Concepting and designing unique
print materials for our clients
Joined Iridian in: 2012
Hobbies: Road trips, live music, exploring
Omaha and photographing all of it with her
many film cameras
Favorite website: apartmenttherapy.com
JAN SAVOIE / Co-founder
Expertise: Consulting with clients on their
marketing strategy and crafting copy that
truly communicates the clients’ messages
Joined Iridian in: 1987
Hobbies: Traveling, landscaping, reading
and spending time with her children and five
grandchildren
Favorite website: digg.com
RACHEL BOSHART / Designer
Expertise: Working with clients big and
small on all things design
Joined Iridian in: 2014
Hobbies: Organizing, watching
documentaries and rehabbing old furniture
Favorite website: niice.co
KEITH SAVOIE / VP of Technology
Expertise: Working within multiple
programming languages, platforms and
systems to help our clients with all things
technology related
Joined Iridian in: 1989
Hobbies: Tinkering with home audio/theater
and computers
Favorite website: digg.com
ANDY WARREN / Web Developer
Expertise: Creating beautiful WordPress
websites for our clients and building
everything our designers dream up
Joined Iridian in: 2011
Hobbies: Bow-hunting, boating and playing
Xbox at home
Favorite website: break.com
11. CASSEM
TIERNEY
ADAMS
GOTCH &
DOUGLASOUR
CLIENTS
We wouldn’t be where we are
without the trust of our valued
clients, old and new. This list
represents those we’ve had the
pleasure to work in partnership
with over the past year.
Thank you all!
10
• ALS in the Heartland
• Bear Properties
• Cassem, Tierney, Adams, Gotch & Douglas
• Clairrant Partners
• Creighton Soccer Academy
• Design Basics
• Godfather’s Pizza, Inc.
• Grover Ice
• H.A. Fisher Homes
• Hiller Electric
• Iowa School For the Deaf
• Interiors Joan and Associates
• Imperial Wagyu Beef
• Industrial Packaging Corp.
• KINI Radio
• Memories for Kids
• Metropolitan Utilities District
• Mid America Computer Corporation
• Nebraska Furniture Mart
• Nouvelle Eve
• NET
• Perkins County Health Services
• Professional Source USA
• Rotella’s Italian Bakery
• RTG Medical
• Scholz Design
• Shield Crest Irrigation
• Sirius Computer Solutions
• Skincerely Yours
• St. Francis Mission
• Taylor & Martin
• Think Wagyu
• Walentine, O’Toole, McQuillan & Gordon
®
You’ll Find It Here For Less®
12. 11
SOCIAL MEDIA IN 2015
We share a LOT of messages each day – for ourselves and for our clients. We love interacting with customers on a
daily basis, across many social media platforms, and love helping our clients do so as well!
In 2015 we shared over 5,600 pieces of content to over 13,000 social followers across 7 social media channels.
Iridian runs profiles across a variety of networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram and
Houzz. Where will we take our clients next? Just follow us and see!
+13,total followers ac
SOCIAL MEDIA
SAMPLING
1. Interiors Joan &
Associates
Houzz & Instagram
2. St. Francis Mission
Twitter
3. RTG Medical
Twitter
1
2 3
13. 12
QUICK STATS
Iridian Social Media Accounts
FACEBOOK
304 Likes
156 Posts
LINKEDIN
73 Followers
150 Messages
INSTAGRAM
22 Followers
62 Photos Shared
5,600
+21%
,434cross all accounts
total messages shared in 2015
follower growth
on twitter
TWITTER
408 Followers
487 Messages
PINTEREST
48 Followers
208 Pins
Twitter was our clear winner this year –
in addition to sharing our marketing
ideas and the latest news, we were also
able to network with industry oriented
accounts and our followers grew by 21%
over last year!
6social media
channels utilized
in 2015
15. 14
EVENTS
We always enjoy looking back
on everything that’s happened
and events that we have been
privileged enough to be a part
of. Here are a few selections that
stood out to us as notable events
of 2015.
FUN FACTS
NEBRASKA ADDY AWARDS
February 2015 • Professional Recognition
In late February, we attended the Nebraska ADDY Awards
where we were awarded a Silver ADDY for our “All
the Right Tools” campaign, created for Sirius Computer
Solutions. The award was in the Direct Marketing
category. The team is super proud of the win and had a
great time at the ceremony that took place in Lincoln.
SUMMER INTERN
Summer 2015 • Teaching Moments
This summer, we took on a design intern to support the
creative team and help out with a variety of projects. Our
intern, Rachel Schacht, came to us from the University of
Nebraska at Kearney. We had a great time with Rachel,
and hope that we imparted some knowledge that she can
take with her as she gets ready to begin her design career.
FIELD PAPER SHOW
September 2015 • Inspiration & Fun
Each year our creative team attends the annual Field Paper
Show. This year, we were treated to a wide array of paper
samples from multiple vendors, followed by lunch and an
inspirational design history lesson from Chris Harrold,
Creative Director & Business Development for Mohawk.
Each year the Field Paper Show fills us with inspiration
and creative ideas to take back to our clients.
THE AIGA SHOW
October 2015 • Inspiration & Fun
We had several pieces progress to the second round of
judging at this year’s AIGA show, and although we didn’t
win, we all had fun attending the event. This year’s judges
gave some truly inspirational talks before the event, and
Dawn got to meet her lettering hero, Lauren Hom of Hom
Sweet Hom. We all left feeling inspired.
SPOTLIGHT ON DESIGN
November 2015 • Client Events
For the second year in a row, we joined our client,
Interiors Joan & Associates, in their annual event Spotlight
on Design for Families, a fashion show held at the Interiors
Joan and Associates’ Omaha studio. Bringing together
fashion from local stores like Nouvelle Eve, food from
Abraham Catering, drinks from The Tavern, and marketing
assistance from us, the show was able to benefit Heartland
Family Service this year.
1 ZAMBONI
RIDE
6
LOGOS
DESIGNED
10WEBSITES
LAUNCHED
13NEW CLIENTS
22
PAPER
SAMPLE
BOOKS
ACQUIRED
23DIRECT MAIL CAMPAIGNS
SENT OUT
16. 14450 Eagle Run Drive, Suite 120
Omaha, Nebraska 68116
iridiangroup.com
![IRIDIAN: adjective irid·i·an [L, fr. Gk]
a. of or pertaining to the iris of the eye
Viewing your communications with a broader scope and a fresh perspective.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)