A questionnaire found that most males aged 16-19 prefer R&B and hip hop music, and like narrative over performance in music videos. They find new music most often on sites like YouTube and through charts, and prefer listening on iPods which allow private listening on the go. They tend to prefer fast-paced, happy music that puts them in a good mood and is easy to dance to, and prefer well-known artists whose style they are already familiar with over unknown artists. The information from the questionnaires will be used to inform the creation of a new music video.

1. Audience profile
By constructing a questionnairewe found out that most males ranging from
the age of 16-19 likeR’n’B and hip hop. They preferred narrativeto
performancein a music video. The majority of the people we asked where
either black or white. They said they found the latest music through the
internet on sites like YouTube, Top ten chart toppers and hip hop
heartbeat.com. IPod’s werewon bestplatform to listen to music to as they can
listen to it on the go e.g. buses, walking and at the gymalso they can select
their own songs and listen to them privately through their headphones. The
majority preferred fastpaced music as it puts them in a better mood and is
more appropriateto dance too they also preferred happy songs for similar
reasons. Big stars were preferred rather than unknown artistas they have
grown and got familiar to their style of music and music videos.
Soaking in all the information we have gained fromthe questionnaire’s we
know need to take into consideration and apply all these factors to our music
video.