From a Great Idea to a Great Business: Lessons from the iQ Prize

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Lessons from the iQ Prize: key ingredients for creating a compelling business plan, and for transforming a good business idea into a great business. Presentation at Dublin's BizCamp, 19th September 2009.

Technologie Business News & Politik

From Idea to Business: Lessons from the iQ Prize

Morgan McKeagney
iQ Content
www.iqprize.ie
www.iqcontent.com
@morganmck
morgan@iqcontent.com

COMPETITION
TEAM
/ MARKET

SALES & PROBLEM /
CRITERIA
MARKETING SOLUTION

TECHNOLO BUSINESS
GY MODEL

Judges & Criteria COMPETITION
/ MARKET
TEAM

SALES & PROBLEM /
CRITERIA
MARKETING SOLUTION

BUSINESS
TECHNOLOGY
MODEL

Solve a genuine problem

(Don’t confuse a hobby for a business)

Who’s it for? Who’re you competing with?
How’re you different (and better)?

Give a taste of the future.

Get me excited. Make it tangible.

Show me you can sell, sell, sell.

Who’s going door-to-door?

You can’t do it on your own: team & balance.

Twitter / Facebook / SEO is not a marketing
strategy.

Look (and feel) fantastic: words, branding,
bizplan, presentation, aesthetics.

The future’s bright....

Get in touch:
Morgan McKeagney
iQ Content
www.iqcontent.com
www.iqprize.ie
Twitter: @morganmck
Email: morgan@iqcontent.com

Thanks & good luck!

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From a Great Idea to a Great Business: Lessons from the iQ Prize

1. From Idea to Business: Lessons from the iQ Prize Morgan McKeagney iQ Content www.iqprize.ie www.iqcontent.com @morganmck morgan@iqcontent.com

2. In the beginning...

3. COMPETITION TEAM / MARKET SALES & PROBLEM / CRITERIA MARKETING SOLUTION TECHNOLO BUSINESS GY MODEL

4. Judges & Criteria COMPETITION / MARKET TEAM SALES & PROBLEM / CRITERIA MARKETING SOLUTION BUSINESS TECHNOLOGY MODEL

5. And the winner was....

6. No shortage of ideas

7. Solve a genuine problem (Don’t confuse a hobby for a business)

8. How’re you going to make money?

9. Who’s it for? Who’re you competing with? How’re you different (and better)?

10. Give a taste of the future. Get me excited. Make it tangible.

11. Show me you can sell, sell, sell. Who’s going door-to-door?

12. You can’t do it on your own: team & balance.

13. Twitter / Facebook / SEO is not a marketing strategy.

14. Look (and feel) fantastic: words, branding, bizplan, presentation, aesthetics.

15. The future’s bright.... Get in touch: Morgan McKeagney iQ Content www.iqcontent.com www.iqprize.ie Twitter: @morganmck Email: morgan@iqcontent.com Thanks & good luck!

From a Great Idea to a Great Business: Lessons from the iQ Prize

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