1. ipublish
central Publishing. Evolved
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10 ways to market your book widgets:
Tips for using your iPublishWidgets
www.ipublishcentral.com

2. ipublish
central Publishing. Evolved
10 ways to market your book widgets:
Tips for using your iPublishWidgets
Widgets are like little It’s all about your target audience. How does one reach
them quickly and convincingly? And how does one grab
windows to your their attention and get them to buy your service or product
website that are – in this case, your book. Since Internet is now as common as
your telephone line, traditional marketing has quickly shed its
distributed all over regular mantle and gone on to tread new cyber-ground. Market-
the web ing online comes with a slew of advantages. Time to market,
cost, efficiency and an exciting way to keep your customer
constantly engaged. The aim is to reinforce your relationship
with your customer and inspire them to make repeated
purchases. A McKinsey global survey shows that digital tools –
from websites to wikis to widgets – are increasingly being used
for brand building, albeit in a more dynamic interactive way.
Given the rapidity at which digital content is evolving, publishers
should also change their marketing strategy to promote their
brands/books online. As more publishers create books, online
publishing tools will only help them reach their audiences swiftly
and in a gripping manner. And with widgets, online marketing
has become more viral and participative
A small application, a widget offers a plethora of interactive
Going the extra mile elements including streaming content, games etc.…. the list is
with Widgets literally endless since it involves incredible possibilities. A widget
can be added to a blog, much like adding a link to a page. Very
simple to do but, once added, a widget offers advanced functional-
ity.
When it comes to publishing, iPublishWidget offers several advan-
tages in marketing books online. An exceptional viral marketing tool,
iPublishWidget is designed to enhance your audiences’ experience.
It allows additional marketing pages to be pulled up as well as
offering a preview of the book. This is done with the help of iPub-
lishViewInside, which enables readers to browse a few sample
pages from a book before they decide to buy.
iPublishWidget and iPublishViewInside is created in a way that
only enhances readers’ online experience.
• It increases traffic to your book portal and facilitates direct selling
to readers leading to a positive impact on your revenues / profits
• It increases back links to the portals helping you improving SEO
and SEM
• It helps make your books more accessible to your readers, also
making it easy for them to share with their friends
www.ipublishcentral.com
www.ipublishcentral.com

3. ipublish
central Publishing. Evolved
10 ways to market your book widgets:
Tips for using your iPublishWidgets
• It enables content samples of your book in the form of
Going the extra mile preview pages
with Widgets • It helps boost sales with the addition of rich-media, which includes
author interviews and videos
• It increases visibility by being available where your readers are
and giving you reader insight .
Two of the biggest influencers in making a buy decision on
books are other readers’ recommendations / opinions and
book previews. This alone is one of the major deciding factors
to ensure easy availability of the books to your target
audience.
All roads lead to the The statistics is evident proof. The number of people searching to
know more about books and e-books has doubled in the last four
target audience years according to Google trends. The prospective audience base
is tremendous.
If you look at the number of active users of social networking sites,
MySpace alone has some 110 million active users worldwide and
Facebook has a little more than 66 million. Leading publisher
Harper Collins launched the Browse Inside program in 2006,
becoming one of the first publishers to do so.
There was an increase of print sales by 30% and 250% for specific
titles once the Browse Inside functionality was introduced. Similarly
within five days of introducing the Search Inside program on their
site, Amazon reported a 9% increase of print sales across 120,000
titles, a record feat.
Given the fact that there are several social networking sites
such as Facebook, LinkedIn, Twitter, and StumbleUpon among
many others, the audience base has only grown larger
and larger.
www.ipublishcentral.com
www.ipublishcentral.com

4. ipublish
central Publishing. Evolved
10 ways to market your book widgets:
Tips for using your iPublishWidgets
Ten ways to As we traverse the marketing route, we have identified ten
simple yet impactful ways of promoting your iPublishWidget
market your
book widgets 1 Replace flat one-dimensional cover art on current e-commerce site
with widgets and suggest reviewers to use widgets instead of cover
art in their book coverage
2 Showcase new / featured titles as full-fledged widgets on your main
site homepage
3 Add ViewInside URL to email signatures
4 Add ViewInside URLs to social bookmarking sites like Digg,
Delicious, StumbleUpon, etc. and as comments to blogs that cover
the title
5 Identify Twitter # marks or groups relevant to the book and tweet
the ViewInside URL to them
6 Identify discussion groups and mailing lists relevant to the book and
post the ViewInside link on them
7 Add the book widget to widget aggregation sites like
WidgetBox, etc.
8 Ask authors to include the book widget on their blog
9 Ask authors to add the ViewInside URL to their email signatures
and / or to change their LinkedIn status to include the
ViewInside URL
10 Ask authors to add the widget to their FaceBook and
MySpace profiles
While the bottom line is good marketing strategy, iPublishCen-
tral takes the burden off your shoulders with iPublishWidget
and iPublishViewInside.
And marketing has never been this easy!
www.ipublishcentral.com
www.ipublishcentral.com