PodCamp Toronto 2011 : Kool-aid snake-oil
•Als PPT, PDF herunterladen•
0 gefällt mir•1,607 views
The document discusses trends in social media and online advertising. It provides statistics on time spent on social networks versus search, growth in Facebook usage and revenue, and the increasing importance of social media signals and data for search engine optimization and online advertising. It also discusses using social content strategies, Facebook Connect, and mining user data from social networks.
![Who Am I? ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie PodCamp Toronto 2011 : Kool-aid snake-oil
Ähnlich wie PodCamp Toronto 2011 : Kool-aid snake-oil (20)
Mehr von iProspect Canada
Mehr von iProspect Canada (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
PodCamp Toronto 2011 : Kool-aid snake-oil
- 1. Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011
- 4. Int3rw3bs
- 6. Int3rw3bs
- 9. Social Media
- 11. Social Growth
- 16. Social SMBs
- 19. Facebook
- 34. Twitter
- 37. StumbleUpon
- 39. Search & Social
- 50. Search & Social
- 51. Search & Social
- 58. Facebook Connect
- 59. Facebook Connect
- 64. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
Hinweis der Redaktion
- SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- This is what independent marketers are willing to invest
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- In fact, this is what their growth LOOKS like
- So what’s driving that growth?
- for the week ending November 13, 2010.
- for the week ending November 13, 2010.
- It’s no surprise then that…
- In fact, this is what their growth LOOKS like
- In 2011, FB make up 2/3 of the national ad spend total
- Why? Because FB is a walled garden, and SU isn’t.
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- Audience: right social news site Content Strategy: reconciling branded content