How Do You Solve A Problem Like Air Macau

How do you solve a problem like Air Macau ? (Part II) A turn-around plan from BetterWings.net

Index ,[object Object],[object Object],[object Object]

The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis of Air Macau’s Operating and Marketing Environment

Political Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Political Factors (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Macau is a Tourist Destination with a high-income Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors in the Region ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Allies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Macau’s Short Distance to HK Poses Both Challenges and Opportunities Travel between the west bank of PRD (Macau, Zhuhai) and HK relies on water transport It is a 60 min ferry ride between Hong Kong and Macau Macau Airport HK Airport

Macau Airport’s Catchment Area is Not Just Macau itself, It Is The Whole Pearl River Delta Region Macau, Zhuhai, Shenzhen and Hong Kong are tightly linked by ferry, highway, rail and helicopter services Zhuhai Shenzhen Hong Kong Macau PRD year 2005 GDP US$221.2 Billion Growth 6% higher than China as a whole Pearl River Delta of China

A Bridge Will Profoundly Impact on Air Macau’s Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shenzhen Hong Kong Macau Zhuhai

Summary: A SWOT Analysis (Page 1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary: A SWOT Analysis (Page 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proposed Strategies for Air Macau

Objectives of Air Macau Turn Around Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy No. 1 Develop Macau O-D Markets (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy No. 1 Develop Macau O-D Markets (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],Macau

Strategy No. 2 Look Beyond Taiwan for Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy No. 3 Build Alliances On Three Fronts (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy No. 3 Build Alliances On Three Fronts (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy No. 3 Build Alliances On Three Fronts (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy No. 4 Differentiate From Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fleet Planning ,[object Object],[object Object],Strategy Type of Aircraft Candidates Develop Macau O-D market, direct air link to smaller mainland cities Regional Jets Bombardier CRJs, C Series Embraer E Jets Chinese ARJs Long haul international flights out of Macau Airbus product due to family commonality with existing fleet A330 A340 Connecting the world with China Both RJs and long haul Airbus jets All of above

Marketing and Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sales & Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do You Solve A Problem Like Air Macau

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How Do You Solve A Problem Like Air Macau