Building scientific capacity

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  • Effective Communications requires at least three common determinants across the columns.
    Me2UMedia/CNN/CNBC Internal Case Study, June 6, 2013, Time Warner ALL RIGHTS RESERVED
  • Building scientific capacity

    1. 1. Building Scientific Capacity in Africa FROM INCLUSION TO IMPACT
    2. 2. What are values
    3. 3. Defining Language Determinants Across Sectors SCIENCE MEDIA POLICY BUSINESS BELIEF Accurate Dramatic Realistic Actionable Archetypal Qualifying Engaging Speaks to Need Speaks to Revenue Circumscribing Highlight Uncertainty Highlight Certainty Highlight Risk Highlight Benefit Highlight certainty Cautious Certain Careful Candid Anthemic Build Case for Further Research Build Audience and Interest Build Constituency Build Business Case Build following Objective Persuasive Popular Visionary Persuasive Generate Understanding Generate Ratings Generate Momentum Generate Shareholder Interest Generate action Steer Clear of Policy Commit to a Conclusion Commit to Policy Recommendations Build Science-Based Business Scenarios Community Ethos
    4. 4. Dialogic Communications Between Scientists and Stakeholders Scientists Stakeholders Scientists Increased Funding Opportunities Increased Relevance
    5. 5. The Result: Relevance and Visibility Scientists Stakeholders Media Visibility Relevance
    6. 6. Partners  Science Communications With Impact Network (SCWIN)  UCL  Several Universities  National Geographic
    7. 7. Research, Development and Deployment  We are currently in the research phase of our collaboration and seek innovative ideas to bring this initiative to fruition

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