The document outlines an assignment to research and analyze cultural heritage in a specific territory. It includes mapping the territory and identifying heritage sites, stakeholders, relevant licenses and sources, existing services, target groups, messages promoted, and gaps. The analysis will then be used to develop a concept, produce a SWOT analysis, describe proposed new services, and create a budget proposal in an Excel file. The research is estimated to take 20 hours and will be 7,500 words with slides. It provides expected outcomes, evaluation criteria, and guidance on selecting a territory and identifying different types of heritage to map.

1. Concepts and As-is analysis
Critical analysis
Proposal
1.The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5.Target Groups
6. Implications of Heritage
7.Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10.Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Lessons Assignment Competence
Iolanda Pensa, Heritage Management, Università di Bergamo, 2017.
iolanda.pensa@supsi.ch - http://iopensa.it

2. © Information Architects,Web Trand Map 2007/V2, 2007.

3. Wikipedia. © & ™ All rights reserved,Wikimedia Foundation, Inc.

4. Writing an article on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

5. Correcting a mistake on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

6. Adding an image on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

7. Translating an article on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

8. Adding text to an article on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

9. Creative Commons licenses.

10. Robin Good, http://www.masternewmedia.org

13. “The big opportunity with open licenses is far more practical:
it has the potential to dramatically increase the impact, reach
and scale of the ideas we invest in…”
The Shuttleworth Foundation, 2008

14. Permissions - Wikimedia Commons <permissions-commons@wikimedia.org>
I hereby assert that I am the creator and/or sole owner of the exclusive copyright of WORK
[ insert link ].
I agree to publish that work under the free license Creative Commons attribution share-alike
3.0.
I acknowledge that I grant anyone the right to use the work in a commercial product, and to
modify it according to their needs.
I am aware that I always retain copyright of my work, and retain the right to be attributed in
accordance with the license chosen. Modifications others make to the work will not be
attributed to me.
I am aware that the free license only concerns copyright, and I reserve the option to take action
against anyone who uses this work in a libelous way, or in violation of personality rights,
trademark restrictions, etc.
I acknowledge that I cannot withdraw this agreement, and that the work may or may not be
kept permanently on a Wikimedia project.
DATE, NAME OF THE COPYRIGHT HOLDER

15. http://umap.openstreetmap.fr/en/

16. The countries promoting the contest Wiki Loves Monuments 2010-2013 and documenting with a total of 900’000 images cultural heritage around the world, 2014, cc by-sa.

17. Chiajna Monastery, Bucharest, Romania.Author: Mihai Petre,Wikimedia Commons, 2011, cc by-sa.

18. Tomb of Safdarjung, New Delhi, India.Author: Pranav Singh,Wikimedia Commons, 2012, cc by-sa.

19. The windmills of Kinderdijk,The Netherlands,Author:Tarod,Wikimedia Commons,
2012, cc by-sa.
Eötvös Loránd University, Budapest, Hungary.Author:Thaler – Tamás Thaler,Wikimedia Commons, 2013, cc by-sa.
Monastery and chateau in Zbraslav, Prague, Czech Republic.Author: Zdeněk Fiedler,
Wikimedia Commons, 2013, cc by-sa.
Baptistery of St. Peter, San Pietro in Consavia church,Asti, Italy.Author: Marco Odina,
Wikimedia Commons, 2012, cc by-sa.

20. Winning images of Wiki Loves Monuments 2013.Wikimedia Commons, cc by-sa.

21. Taking a photo of a monument and uploading it on Wikipedia.Wikipedia under the free license Creative Commons attribution share alike, allowing commercial use.
Photo uploaded Better knowledge for anyone,
also for commercial purposes.

22. Really, taking a photo of a monument and uploading it on Wikipedia.Wikipedia under the free license Creative Commons attribution share alike, allowing commercial use.
Authorization
from the owner
List of monuments
Georeferentiating
the monument
Authorization
from the artist
Authorization from institutions
overseeing heritage
Photo uploaded Better knowledge for anyone,
also for commercial purposes.

23. Facilitating the upload of photos of monuments on Wikipedia: open licenses, open data, authorizations (for commercial use), freedom of panorama.
(Authorization
from the owner)
List of monuments and
your content about heritage
Open data about
heritage
(Authorization
from the artist)
Authorization from institutions
overseeing heritage
Photo uploaded
Providing also
your photos
Better knowledge for anyone,
also for commercial purposes.

24. Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa.

25. Freedom of Panorama https://en.wikipedia.org/wiki/Freedom_of_panorama

26. Concepts and As-is analysis
Critical analysis
Proposal
Estimated time 20 hours
1.The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5.Target Groups
6. Implications of Heritage
7.Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10.Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Lessons Assignment Competence

27. Assignment
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
A personal research focusing on a specific territory. The research includes cultural mapping and as-is
analysis, critical analysis and personal proposal. 7500 words with slides.
Concepts and As-is analysis
Critical analysis
Proposal
AssignmentCompetence Expected Outcomes (format)
Area
Heritage
Services
Wikipedia
Legislation
Stakeholders
Target Groups
Message(s)
Gaps
Concept
SWOT
Heritage
New Services
Budget (excel)

28. Assignment
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
A personal research focusing on a specific territory. The research includes cultural mapping and as-is
analysis, critical analysis and personal proposal. 7500 words with slides.
Assignment Expected Outcomes (format)
Area
Heritage
Services
Wikipedia
Legislation
Stakeholders
Target Groups
Message(s)
Gaps
Concept
SWOT
Heritage
New Services
Budget (excel)
Evaluation
Sufficient
At least 20 heritage
sites mapped and
described, plus the list.
At least 20 services
mapped and described.
All content produced
according to the
request. Up to 5
mistakes.
Good
No mistakes.
Excellent
No mistakes and depth
of the as-is analysis,
critical analysis and
proposal.

29. Assignment: Identify the territory you want to focus on
A place you care about
A place you want to visit
A place you already know well
A place where you want to work
A village, a city, a region, an existing administrative unit, a transnational area…
Map a territory

30. Assignment: Register on OpenStreetMap
https://www.openstreetmap.org
Map a territory

31. http://umap.openstreetmap.fr/en/
Assignment: Register on umap and create a mapMap a territory

32. Types of heritage attractions
Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994)
Natural history attractions
Scientific attractions
Manufacturing centres
Primary production attraction
Craft centres and workshops
Transportation attractions
Sociocultural attractions
Galleries
Performing arts attractions
Festivals and pageants
Religious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers,
grottoes, forests, mountains, cemeteries, points along spiritual routes)
Attractions associated with historic people
Military attractions (including battlefields, war graves, memorials, cemeteries)
Genocide monuments
Pleasure gardens
Theme parks
Villages and hamlets
Countryside and treasured landscapes
Towns and townscapes
Villages and hamlets
Seaside resorts and seascapes
Regions
Assignment: Map HeritageIdentify Heritage/Stakeholders

33. Titolo
Personal
National World
Local
Shared
heritage
Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 14 (from Timothy 1997)
Different scales in linear tourist attractions (heritage trails such as slave routes)
Recognitions
Assignment: Map HeritageIdentify Heritage/Stakeholders

34. Tangible Heritage Landscapes Intangible Heritage
Museums Villages Traditions
Churches Mountains Festivals
Buildings Natural areas Lifestyles
Mountain shelters Seaside resorts Culinary heritage
Tombs Craft
Assignment: Map HeritageIdentify Heritage/Stakeholders

35. Example of your map
Assignment: Map HeritageIdentify Heritage/Stakeholders

36. Stakeholders Interests/Focus Resources
Possible benefits
from my proposal
Municipality
Supporting the image and
identity of the territory and its
community.
Facilitating tourism.
Fostering a positive
reputation of the
municipality.
Coordinating the work of
associations and volunteers.
Ownership of the
monuments…
Website of the city council.
Links with local associations
and the community.
Buildings (library, museum…)
TBD
Province
Ownership of the
monuments…
TBD
Region
Ownership of the
monuments…
TBD
FAI
Ownership of the
monuments…
Management of the
monuments…
TBD
Association XY
Ownership of the
monuments…
Management of the
monuments…
TBD
European Union Grant XY TBD
UNESCO
Monuments recognized as
word heritage…
TBD
Assignment: Map HeritageIdentify Heritage/Stakeholders

37. Iran
Sources about Heritage
National Heritage Protection Act, 1930
List of all laws http://whc.unesco.org/en/statesparties/ir/laws/
Resources/Support
Prince Claus Fund http://www.princeclausfund.org/en/programmes/grants-collaborations
Iran Heritage Foundation http://www.iranheritage.org/
Roshan Cultural Heritage Institute http://www.roshan-institute.org/474551
Mandate/scope
National heritage: protect and inventory
Keywords: Protect, Knowledge, Identity,Admonition
Heritage
National heritage: all artifacts, buildings and places having been established before the end of Zandieh Dynasty era
in Iran, either movable or immovable (1930)
Heritage: relics which indicate man's historical progress and serve as a basis for a better knowledge of human
identity and their path of cultural progress, thus providing for Man’s admonition (1986)6)
Legislation Intellectual property (IP)
Iran on WIPO http://www.wipo.int/wipolex/en/profile.jsp?code=IR
Assignment: Legislation

38. Assignment:Wikipedia
Location/
Heritage
Link
Quality of the
article
Wikipedia in
English
Other linguistic
editions
Images Notes
Esino Lario
Museo delle Grigne
Scuola degli arazzi
di Esino Lario
…

39. Unesco
Global Heritage Fund
World Monuments Funds
ICOMOS International Council on Monuments and Sites
European Union
Europa Nostra
Italy
FAI Fondo Ambiente Italiano (UK National Trust for Places of Historic
Interest or Natural Beauty)
Spain - France - Germany - Finland - Iran - South Africa - Namibia…
Definitions of Heritage
Definition of Heritage Scope/Mandate Support
(links)
Source
(law, convention, charter)
Keywords
21