Put your content to work by making conversion a measurable goal. Take the six principles and go from being passive to active — from being generic to specific. That’s conversion content marketing.
4. “Step into an intersection of
fields, disciplines, or cultures…
combine existing concepts into a
large number of extradordinary
new ideas.”
— Frans Johansson
The Medici Effect
5.
6. We’re in the middle of a modern
marketing Renaissance today.
10. Content Marketing
> Useful or entertaining
> Highly relevant to topic
> SEO and SMO friendly
> Free, easy to consume
> Builds brand, reputation
> Continuous production
> ___________________
98. 5 Principles of Conversion
Content Marketing
#1 Content is king.
#2 Conversion is always optional.
#3 Always be testing.
#4 Form shouldn’t be formulaic.
#5 Produce copiously.