Audrey Ross, Director of Customer Engagement, Shares 10 Fresh, New Ways to Get Even More Value from ion interactive in 2017! 2017 promises to be a banner year for interactive experiences. Start your year off right with the latest and greatest ways you can use the ion platform for engaging digital experiences. Audrey spotlights new Quick Starts you can use for everything from account-based marketing to good ol’ landing pages. She takes you through easy ways to get more value and mileage from your content through testing and embedding in external sites. And, you get new tips and tricks for tapping into ion support and resources to help you get the job done. Top 10 Includes: 1. Content Testing in ion 2. Easy Quick Starts 3. 2017 Landing Pages 4. Creating Content “Stories” 5. Finding the Perfect Quick Start 6. Interactive Video! 7. Account Based Marketing Quick Start 8. Modern “Forms” (MadLib, Progressive) 9. Embedding ion in Your Site 10. In-Platform Chat Support BONUS: Sales Enablement!

1. 10 New Ways to Get Value
from ion in 2017

2. Welcome
Audrey Ross
Director of Customer
Engagement
Shaun Williams
Marketing Manager

3. Tweet Us
@ioninteractive
#ionwebinar

4. 1. Testing Your Content
2. Easy Quick Starts!
3. Landing Pages
4. Creating Content Stories
5. Finding your Perfect Quick Start
6. Interactive Video
7. Account Based Marketing
8. Modern Forms
9. Embed Your ion Content
10. In-platform Chat
What We’ll
Cover

5. Testing Your Content
1

6. Testing Your Content
1
• A/B tests: Not just for landing pages
and site testing!
• Start with high-value and high-
volume pieces
• Test the entry into the content
• If lead gen, test the gate
(or absence of the gate!)

7. To Gate or Not To Gate?
Gated Experience
Ungated Experience

8. Easy Quick Starts

9. Easy Quick Starts
All customers have them, any
customer can use
No training needed - just save,
publish, and launch!
With ready content, can be
launched in < 1 hour

10. Easy Quick Starts
Easy Assessment

11. Easy Quick Starts
Easy Quiz

12. Landing Pages
3

13. Landing Pages
Sears Landing Page

14. Landing Pages
Total Protect Home Warranty Landing Page

15. Creating Content Stories

16. Centermark
Info-
graphic
Assessment Results

17. Finding your Perfect
Quick Start

18. Finding Your Perfect
QuickStart
1. Go to ion website
2. Find template gallery, under
Examples
3. Explore
Easy as 1-2-3

19. Interactive Video

20. “In 2015, videos grew in consumption
the most, among all content types.
Many are predicting that video will
compose 70% of all internet
traffic, by 2017.”
Online video is the
fastest growing content
marketing trend:
~ Neil Patel

21. 43 percent of consumers want to see
more video from brands.
43%

22. Video = ROI
A Firebrand Group study recently discovered
that about 85 percent of marketers have seen
positive ROI from their video efforts.
85%

23. According to HubSpot research.
Video was followed by social
media posts, news articles and
research content.
“…the content that has the best
chance to keep the audience’s
attention is video, due to its
interactive nature.”
Video Is Being
Consumed

24. Video Decision Tree
ion Quick Start - Video Decision Tree

25. Interactive Video

26. Account Based Marketing

27. Quick Starts
Quick Pitch for Accounts Based Marketers

28. Quick Starts
Online Sales Presentation

29. Modern Forms

30. Quick Starts
Landing Page with Mad Lib Form

31. Quick Starts
Slide-in Right Form

32. Progressive Profiling
New User
Return User ID

33. Embed Your ion Content

34. Embedded Customer Experience
FPL Embedded Calculator

35. Embedded Experience
Embedded Savings Calculator

36. Embedded Experience
Embedded Resource Library

37. In-Platform Chat

38. In-Platform Chat
Dave
Max
Jay
Maryl
Olivia
Shana

39. In-Platform Chat
Click on the
chat icon

40. Bonus!
Sales Enablement
11

41. Sell-Side
Sell-Side

42. Sell-Side
Sell-Side

43. Quick Starts
ion Quick Start - Quick Pitch for Accounts Based Marketers

44. Sales Enablement
ion Quick Start - Online Sales Presentation

45. Sales Enablement
ion Quick Start - Sales Asset Matcher

46. info@ioninteractive.com
twitter: @ioninteractive
aross@ioninteractive.com
Thank You